How to Write a Blog for Your Website in 6 Easy Steps
Writing a blog could be difficult for some people who are still starting their businesses. Find out how to write a blog for your website in 6 easy steps.
Blogs are important tools of communication that helps brand educate their customers and engage them. It’s also a great way to capture potential customers, provide value to them, and fast-track the process of lead conversion.
But what are the important things businesses must keep in mind when writing a blog for their websites? Here’s how you can start writing blogs that provide impact in just six easy steps.
1. Identify your business goal
The most basic and perhaps the most important part about writing blogs is why you’re doing it and to what business end. Many companies start integrating blogs without a particular purpose and just because everybody’s doing it. But this can be a waste of time, money, and effort if the blogs do not do anything for the company. Remember, in the end, your blogs will be measured by their ROIs.
So when deciding to write blogs for your website, have a business goal in mind like the following:
- To attract potential customers to check your website
- To encourage customers to click the CTA button to book a demo
- To establish brand awareness in the market
- To educate customers about the product
- To encourage customers to make a purchase
Your business goal in mind will be the foundation for your strategy and will determine how you will select the topic and write about the blog.
2. Know more about your audience
Knowing your audience’s needs, preferences, and interests will help you narrow down your strategy— what topics to write about, what to focus on, and how your blogs will appear and where.
Younger audiences are more active on social media and have lower attention spans than older generations, which is why video marketing may work better for them. Older audiences may be keener on details which is why a shallow, zero-impact blog may not work for them.
Gathering more information about your audience is key to making your blogs successful. You can learn more about them by conducting customer profiling using forms or better by progressive profiling.
Learn more about marketing to different generations here.
3. Plan your content writing strategy
After knowing more about your target audience, start planning your strategy. What topics you will focus first, when you’re going to post them, and how you’re going to reach your target audience.
A strategy is important because, this way, you can structure your topics and categorize them on your website. You can start with the most basic topics or the most important pain points of your customers that you need to address.
4. Make your headline clear, short, and catchy
Writing a valuable and detailed blog wouldn’t mean much if it’s never seen or read.
That’s why headlines need to be clear, informative, yet short and catchy for them to stand out in the search engine results pages. This will help improve its clickability, which ultimately helps with its SEO in the end.
5. Write with “value” in mind
More importantly, write with “value” in mind— what will the customer get from your blog that they won’t get elsewhere?
This is very important in establishing credibility in your field or industry, engaging customers, and establishing brand loyalty.
Some blogs provide “value” by doing the following:
- Writing with data in mind and being supported by statistics and research
- Making the blog as entertaining as possible so as to make learning difficult topics easier
- Providing infographics that condense topics to educate readers quickly
- Providing basic information that isn’t provided elsewhere
Remember, a “valuable” blog is more likely to perform better on search engines like Google, helping you increase its discoverability and reach more people at the end of the day.
6. Don’t forget about your CTA
This goes back to your business goal in mind. Is your business goal driving more customers to sign up for your newsletter? Your CTA should lead them to fill out a form that will get their contact details.
Is your business goal making them purchase a product? Your CTA should redirect them to a landing page that helps them learn more about the product or where they can make a safe purchase.
When writing blogs, don’t forget about your CTAs as they will help move your customers in your desired direction to help you achieve your business goals and get that ROI, as mentioned earlier.
Want to learn more about collecting customer data?
Check out Saphyte’s complete suite of tools that you can use for digital marketing. Talk to our experts and book a FREE demo to learn more about how you can use content to grow your business. Get started here.