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Top Business Trends Predicted for 2022 | Saphyte CRM

2 min read

We are now at the last leg of 2021, and what a year it has been. The aftershocks of the COVID-19 pandemic have waned, and people are now moving forward to better solutions to suit their needs after the pandemic better. Not only are consumers shifting to a new perspective, but businesses have made massive changes for 2021 too. 

Tech trends change from time to time. The COVID-19 pandemic has heightened expectations for digital experiences, made human-centered tech transformation, and caused many companies to reactively switch their tech focus and gear towards enabling and supporting remote work.

2021 was a year of transformation, and 2022 will be its second leg. Missing the first train of changes for this year is not the end. Your business might as well prepare for 2022’s changes. So what are the top business trends predicted for 2022?

Saphyte has gathered some of the most exciting predictions from tech and business experts. Here’s what’s been interesting so far.


2022 will focus more on automation. Experts believe there will be a shift from labor arbitrage to effective production using automation in the industrial space. They predicted that technologies such as robotic process automation, natural language processing, and intelligent document processing would continue to reduce dependence on human labor for subjective tasks. 

Predictive Analysis

According to Nilesh Jain of Trend Micro, data analytics, data lake consolidation, and predictive analysis will be significant trends in the entire IT industry. Advanced predictive analytics techniques heavily drive even the IoT and cybersecurity. Predictive analytics tools will be big game-changers in almost every sector and every domain of business.

Low-Code or No-Code Solutions Made Easy

2022 will continue to see growth in low-code or no-code solutions and the rise of the citizen developer movement, according to Shaheen Yazdani from Intercept. Access to enterprise-grade technology will be readily accessible to everyone, allowing companies of all sizes to modernize their business and customize for a fraction of the price. Purpose-built solutions designed for the unique use cases will also make waves for companies who wish to empower employees to identify issues and implement and iterate ways to solve data and process challenges.

Cloud Technology Adoption

The adoption of cloud technology will continue to grow in 2022, says Manish Mittal of OpenSource Technologies Inc. As Covid-19 lags, companies will continually adapt to cloud infrastructures and technologies. This trend will be advantageous for businesses or companies with employees located around the globe. Cloud technology and applications are available to employees, which empowers collaboration and productivity. With the help of open-source technology, adoption will be a breeze. 

Voice Search Technology

Most commonly known as “voicegeddon.” More businesses will make use of voice search technology in 2022. Voice-search-specific keywords and optimization will rule in the SEO arena and make waves in making tremendous strides in reaching customers. 

Replacement Of Legacy Systems

Most tech experts will agree that legacy systems will only increase a business’s or company’s risk of an attack or data breach. Security vulnerabilities are a careless and natural outcome when businesses implement a patchwork of outmoded and inefficient solutions. Businesses should deliberately and periodically evaluate and modernize their technology stack and systems to stay competitive and safe. To do so, they must throw away or modify any existing legacy systems in their business. 

Business Intelligence for Sales and Marketing

The need to quickly access customer information by sales and marketing departments will be selling like hotcakes in 2022. Sales and marketing teams can easily access the most recent deals and purchase patterns among their customers without relying on technical IT specialists or business analysts, thanks to technologies like Saphyte CRM. Gaining access to data and customer information improves the accuracy of sales objectives and projections, making it easier to evaluate the market impact on recent marketing campaigns or promotions and create client acquisition and retention strategies. Businesses can also benefit from increased revenues (from product cross-selling and up-selling) and improved customer satisfaction.


2020 was a crazy year, and 2021 is the start of the shift to more innovative technologies for better productivity for less – 2022 will be a better and wiser year for business owners only if they keep up with the trends and make way for innovation. So, is your business ready for what’s ahead? 

Keep up and don’t lag – Saphyte can help you with that. Curious as to how? Book a call with us, and we’ll introduce to you the best ecosystem for your business. 

Curious how digital ecosystems can help improve your business?

Check out how digital ecosystems can boost your company performance by getting started here.

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How will the Digital Transformation Landscape Look like in 2022

3 min read

The pandemic has revealed vulnerabilities that business leaders had never identified before or processes they might have missed. However, the World has long moved past the shock and disruption of the COVID-19 pandemic. All thanks to business leaders rising to the challenge, with digital capacities playing a critical role in their business’s resilience. 

COVID-19 was only the latest in a series of episodes that demonstrated just how many risks and changes our society, leaders, and organizations must contend with within the present and the future. While leaders are not equipped to control the pace of change dictated by external events, they have the tools to develop their organizations’ capacity to operate through disruption effectively, defend against external threats, and take advantage of new opportunities. 

Digital-able enterprises are proving that it is possible to thrive amidst any disruption. A 2021 Deloitte Digital Transformation executive survey has shown that digitally matured companies are more resilient and better at navigating through rapid changes – which significantly affects their financial performance. [1]. In the survey, Deloitte found that digitally mature organizations are also much more likely to approach digital transformation strategically and place digital transformation at the center of their strategy. [2]

So, what is the secret of these organizations? Simple, keeping up with the digital transformation landscape and adapting to technologies aligned with their company’s goals and processes.

How will the Digital Transformation Landscape Look like in 2022? 

Across the globe, companies have been in a non-stop digital transformation since the start of 2020. Business processes were reconstructed, paper-dependency was halted, and employees promptly shifted to working from home. 2020 was a year of change; 2021 has been a year of implementation. Now, 2021 is ending, time to look forward to 2022. 

So how will the digital transformation look like in 2022? Saphyte has gathered some of the most prominent answers from experts to see the digital landscape next year, and we can say that it’s a mix of surprise and excitement. Here’s what we’ve discovered. 

The World will Continue to Shift to Digital Economy

With the mandated lockdowns, social distancing, and quarantines, businesses have to do contactless and social distancing transactions and interactions. Those who have adapted to digital transformation early now have a better position to weather the economic storm. 

By 2022, early digitization adapters should well be on their way. The survivors now have accumulated precious lessons in their belt. They are pulling aces like a pro. 

Data Consolidation is Key

For 2021, data is easily accessible, but it’s also increasingly chaotic. With so many various tools running across departments and teams, it’s no surprise that organizations and their teams are becoming overwhelmed with data. 

Experts are predicting that there’s no structure to the flow of data or one centralized data depository. Thus, teams are unable to see the complete picture. If this type of structure continues, this can lead to dangerous data silos that can poorly impact productivity, innovation, and accuracy. 

NCR Group Product Manager, Aaron Oplinger, recommends that organizations find a way to consolidate data in 2022 better. He believes that organizations instilling a single source of truth can work effectively and efficiently, ensuring clean and error-free data. 

Keeping Digital Front Doors Open

It’s 2022, and customers expect your business to be digital. At present, consumers run into concerns when trying to engage with your business online, and they’re likely to bolt and never return. During the pandemic, most consumers have swiftly adopted a digital-first lifestyle that requires companies to keep up.

Consumers are no longer willing to use paper processes, outdated communications, longer touchpoints, and complicated systems. What they want are: 

Paperless onboarding 

Rapid communication 

Online payments 

Digital bookings 

Single-channel interactions 

The only way to achieve a better customer experience is by adopting a digital strategy and prioritizing creating a digital front door for their business. This will allow enterprises to have more customers and plenty of upselling opportunities. 

Companies will have Massive Process Overhaul

Digital transformation cannot fix a broken process unless not addressed at its core.

If basic building blocks of your business’s system, process, or workflow are flawed in their foundation, digitizing or automating the process won’t help. This scenario has been a pretty constant issue coming off of 2020 because organizations had to deploy digital tools and solutions without much preparation rapidly – 2021 is no better. 

But for 2022, Geshri Gunasekera, VP of Education Cloud Industry Solutions at Salesforce, is now encouraging organizations to use 2022 as a gateway for reimagining how you get work done. To do this, companies have to overhaul, identify bleeding areas in their business, and change processes, if needed.  

Multi-Cloud or Connected Cloud Solutions

Cloud services are continuously booming, and the number of organizations that will adopt will only increase from here on. The increase of adapters could mean several things. One of them is that the cloud will undergo more rigorous scrutiny. Due to the scrutiny of the users, businesses will soon realize the limitation of either full public or full private cloud adoption.

As a result, businesses will realize that they don’t want to rely on a single cloud provider overly. Hence experts predict that there will be an increase in the number of users who will dive into multi-cloud. Businesses will run their company workloads in an environment consisting of a combination of public and private cloud. 


2022 is going to be an interesting and exciting year for business leaders and their teams. So how do you think the digital transformation landscape will affect your business next year? We would love to hear your ideas and personal predictions. 




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What is SaaS or Software as a Service?

3 min read

What is SaaS?

Software as a Service (SaaS) is a business model in which software is licensed on a subscription basis and is centrally hosted by a company. They’ve become so popular that SaaS organizations have been recorded to operate in over 100 countries. Just last year, SaaS companies have also garnered a total of $6.4 billion in funding amount.

So what’s with SaaS and what does it mean for your business?

What you should know:

SaaS are products and services provided using the internet, eliminating the need for companies to actually go to your location to deploy their services or install updates about their software

These products increasingly becoming relevant in organizations, even in smaller ones

They could mean more convenience and fewer costs for its users

Local SaaS providers may be better than multinational ones

Important SaaS statistics:

By 2021, around 73% of companies will be using all or mostly SaaS solutions

About 85% of small companies report that have invested in SaaS solutions

Organizations with 250+ employees also claim to have used more than 100 SaaS apps

On average, small firms (with up to 50 employees) use between 25-50 SaaS solutions

What SaaS means for your business

It provides more impact to your organization compared to on-premise software.

On-premise software has delayed deployment times compared to SaaS, which may be instantaneous.

They give users resources to address specific and varied demands.

Organizations, therefore, experience higher levels of employee engagement and better employee experience with SaaS solutions that are rich in features.

SaaS vendors can make feature improvements, bug fixes, and security updates almost instantaneously.

With just an update over the internet, changes to the software can be adopted by the user almost instantaneously compared to on-premise software.

Reduced or eliminated costs

When there is no longer any need to invest in expensive hardware or software, organizations can experience low (or even zero) maintenance costs and no licensing fees. All can be absorbed in the subscription fees you’re paying to the provider.

Service in the Cloud

SaaS is also called service in the cloud.

This means that by using cloud technology, all the services can be provided by a SaaS vendor to its users, eliminating the need to actually visit the customer, install the software, make updates with the software, which are often the characteristics of software deployed on-premise.

This traditional approach has been observed to be more expensive for businesses. According to research from the 2020 State of Cloud Report by Flexera, around 61% of companies will “migrate more workload to the cloud” as part of their cloud initiatives in 2021.

Tips when using SaaS as a Business

Only use products that genuinely solve your business problems

There are a lot of products out there that are made hastily without correctly identifying the real problems that businesses face. Save yourself from the trouble of dealing with a SaaS product that doesn’t work or doesn’t match your needs right now. Only choose a product that has been demonstrated to solve an issue that your business has been facing.

Example of SaaS products that have correctly identified business challenges:

Slack resolves businesses’ issues with inefficient communication between team members and departments

Asana fixes confusion over tasks and tasks and promotes seamless collaboration between teams

Docusign expedites the lengthy and boring process of scanning documents and using fax machines to legally sign documents

Saphyte empowers teams to let the software perform the manual, repetitive sales and marketing tasks while allowing teams to provide support to customers or collaborate with each other in one centralized platform

Saphyte allows companies to have a centralized database for their leads and customers

Check if your SaaS provider conducts extensive customer research

A company conducting extensive research about their customers is a good indication that the product they’re building will continue to be developed for the betterment of their users.

The research usually entails asking customers for feedback about their experience with the product and/or service. This feedback will allow the company to identify the usual issues that their customers are facing when using the product.

The information that they have gathered at this stage will help them to make the necessary changes and modifications to improve the product. Here, bug fixes, feature updates, or new features may be made for the company to accommodate the interests of more users.

Higher price may not necessarily mean higher quality

Be careful with the price-quality correlation trap: higher price does not necessarily mean higher quality.

So make sure to compare prices, quality, and feedback about SaaS providers so you can get the product with the best value.

If possible, try the “free trial” first so you can determine whether the product provides a good experience to your teams.

Go local, especially if the local company provides one-on-one support

Sometimes local companies are even better than multinational ones. Local companies often provide one-on-one support for free and are genuinely invested in your growth as a business.

Most of them are eager to make your success become part of their portfolio so that they can show others that they were able to contribute to your growth. This may not be the case with large, multinational companies.

Getting free one-on-one support also allows you and your teams to adapt to the SaaS product or even customize it to perfectly match your needs.


If you are looking for a cloud-based software that allows your teams to seamlessly coordinate with each other while being able to perform sales and marketing tasks in one platform, check out the Saphyte Ecosystem. Contact our support team now for more information.

THE CUSTOMER WILL DECIDE | The Power of Customer Experience

2 min read

A positive customer experience is key to the success of your business. A happy customer is more likely to be one of your most loyal customers and can help you boost your revenue. The best marketing strategy you can bank on is a customer who is willing to promote your business for you. A customer who’s loyal to your product or service, endorses your business through word-of-mouth marketing, and supports your brand, product and service.

The way you perceive customer experience creates a profound impact on how you look at your business holistically. This is just one reason why creating a great customer experience is so significant for your business.

What is customer experience?

Customer experience is the impression your customers have of your brand as a whole, throughout every aspect of the sales journey. This experience results in their opinion of your brand and influences factors associated to bottom-line, including revenue.

Importance of Customer Experience

An outstanding customer experience is vital to sustain growth no matter what type of business or industry. An amazing customer experience can encourage loyalty, allows you to retain customers, and boosts brand advocacy.

More than 85% of marketers’ report success with customer personalization. This activity resulted in higher engagement, revenue, and conversions.

Customers today don’t just want service or cling to brands. They want a service or product they feel is personalized for them. Products or services made to save them time. They also want businesses who recognize their interests or preferences, and addreses these needs seamlessly, without them even realizing it.

Enhance Customer Experience by Leveraging Data

According to 52% of executives all over the globe, data analytics system paired with data driven marketing strategy at its core enables businesses to bring higher customer experience. Before you can do that, you need to look at accurate data available to you to know what your customer wants and how you can best deliver an extraordinary experience.

Nowadays, big data plays a significant role in 2021’s digital era. Although the role of big data has been around a few years, it’ll make a big impact for businesses in 2021.

Data enables systems to ensure good and sustainable business. At the same time, data provides valuable insights of your audience and their preferences. Here are some of the reasons why data plays a major role for your business in 2021.

Data predicts customer needs and preferences.

Real-time data promotes accuracy and accessibility.

Makes the culture of your business about the customer.

Data gives way to tailored customer buying preferences.

Influence decision-making and change company culture.

Open up a discussion for new customer service strategies.

How Saphyte CRM Data Management Features Can Help

Data is the most important aspect when it comes to building better customer experience strategies. Managing data requires commitment to error-free and accurate data collection. To attain better customer insights, you must first build your own data fortress.

This is where Saphyte CRM comes into play.

Saphyte is a cloud-based SaaS CRM that fits well as your contact and data management tool. The system is built with sales and marketing tools that can help you improve your business’s productivity and efficiency. With modules built for your business, you can do more for less.

Saphyte’s Client Management module allows you to effectively and efficiently manage your contacts database, automate your processes, organize and secure your data, manage your tasks, generate your reports, and plenty of other valuable tools available just for you.

The Sales module allows you to manage your sales, close your deals faster through Deals Management, manage your associated companies, and forecast sales to increase your revenue and mitigate any potential losses.

Saphyte is also built for sustainability and scalability. The system is designed to adapt to your business process, hence, allowing you to customize the CRM according to your needs. Let the customer’s decision work for your favor today through leveraging data.

Contact us to book a demo or start your free trial today.

Data is at the Epicenter of every Outgoing Marketing Message

2 min read

The modern business arena is a data-driven environment. The role of data has upgraded from being numbers to empowering business leaders in making decisions based on facts, trends and statistical numbers.

However, with so much information in the palm of our hands, business leaders must have the ability to sort through the noise, and get the accurate information needed to drive results so that they can make the best decisions about their business’ strategy and growth.

Importance of Data 

Data is at the core of nearly every business decision made. Human resources directors are gathering data from online resources to determine the best people to recruit and confirm details about them. Marketing departments are lasering in on market segmentation data to find consumers who are ready to buy, speeding up the sale-closing process whenever possible. Business executives must examine bigger trends in the market, such as changes in pricing of resources, shipping or manufacturing.

By using data effectively, a company is able to streamline the process of getting a product made and putting it in the hands of the customer. The costs savings from not doing shotgun advertising or paying too much for resources can have significantly affect a company’s bottom line profits. Looking at the data and incorporating it into the business strategy, is the role of the manager.

How Saphyte Makes Data Management Easier for You
Seamless Data Storage

Everything about your business starts and ends with data. Our CRM ecosystem has contact management tools that can provide a central, secure repository to store a large volume of customer data.

You can gather data from your landing pages on your website or connect the CRM to your social media platforms to obtain additional customer info. With Saphyte’s features like Sync, Saphyte Scan, and Form Builders, you can extract useful customer data from different sources, at the same time keep your data under one roof for easy data management.

From there, you can have access to relevant information that initiates the execution of other strategies.

Avoid Duplicate Efforts

One of the biggest benefits of a CRM software is its ability to detect any duplicates. So, you can be assured that there you’ll only have unique lead entries. The more unique your lead entries are the better way you can map your sales funnel and go through your campaigns seamlessly.

Improving your Lead Quality

61% of B2B marketers send all leads directly to the sales department. However, only 27% of those leads are qualified.

Most savvy digital marketing experts that focus on lead generation will make use of progressive profiling, marketing automation, and lead scoring to improve their data gathering and assessment efforts. With Saphyte you can effectively apply lead scores, organize your deals, create sales funnels, and improve data as you move further along the prospecting funnel.

Data Analysis on the Fly

Data shouldn’t be placed in a vacuum. Storing your data won’t be enough. Saphyte has Sales Intelligence tools that analyze data and generate insights.

With Saphyte’s customizable dashboard, you can have a summarized view on metrics that matters most to you, so you’re always on the loop. This feature can equip you with information that allows you to successfully implement your retention strategies.

Nurture Leads into Opportunities

Due to the lack of lead nurturing strategies, 79% of marketing leads are never converted into sales.

Once a lead is acquired, there are still plenty of additional steps that needs to be taken care of before handing them off to the sales team. Sales teams are often unsatisfied with receiving leads that are yet to be nurtured or assessed.

By Saphyte’s marketing automation designed and built within the system, you can assess, nurture, and segment your leads effectively and efficiently.


In order to drive your message across, you have to back it up with data and good content. What better way to build and nurture data than with a CRM that knows what you want?

Saphyte is more than just your contact management tool but can also be your marketing and sales partner.

Saphyte has affordable pay-as-you-go subscription plans and is a SaaS cloud-based CRM.  Furthermore, you won’t need to go to the onsite to access your CRM. All you need is your Saphyte account, a browser, and an Internet connection.

Each subscription plan includes a free demo and one-on-one product training. No set-up fees, no extra or hidden charges, no maintenance or upgrade fees, and a 24/7 expert local customer support availability for businesses in Dubai.

Start your marketing campaigns the right way. Start it with Saphyte today! Book a free demo or begin your free trial immediately.

The Power of Workplace Automation

2 min read

Automation in the workplace is currently on the rise, and gradually, businesses are shifting to automated processes to stay competitive and relevant in today’s market. Many workers in the information and development sectors use automation on a daily basis to make their work more efficient and productive.

While most businesses are adopting automation, many of them fail to grasp and comprehend the full potential of this digital tool. This includes improvements and enhancements to productivity, innovation, employee satisfaction, and their overall bottom line. All this can be attained when you reduce the steps required to complete day-to-day tasks.

The Great Potential of Workplace Automation

Workplace automation is already improving the day-to-day work of employees and managers by reducing repetitive and mundane tasks. Hence, allowing them to focus on higher-value work like customer acquisition and retention.

In the distant future AI can copy human qualities and abilities such as intuition, creativity, and critical thinking. Automation is built to complement human work, freeing up space to spend more time on the work that really matters to them.

The technologies with the most potential to greatly impact business include workplace automation, machine learning, natural language processing, artificial intelligence, workflow automation and automated data exchange.

All of these technologies have been slowly taking place in the modern workplace. In fact, 84% of executives and analysts around the world say that automated technologies enables them to attain or sustain a competitive advantage. With that, there’s no denying that automation can create a large impact for businesses this year.

The key benefits of automation

There are numerous benefits to automation, here are some of them.

Increased efficiency of the workforce. Automation allocates time for your employee to focus on more high-value tasks.

Capability to handle increased volume. Automation enables your business to process more of your tasks faster.

Cost savings. Automating tasks means more available hours and potentially the chance to lessen the workforce without dropping the quality and quantity of output.

Reduction in human error. Automated software tools can reduce any chances of human error and free your workers from manually inputting masses of data.

Customer satisfaction. Automation improves the service you provide to your customers.

Better customer insights and data. By tracking data, you can gain access to better analysis and improve procedures that benefits your business, in real-time.

More efficient and targeted marketing. Automation allows you to hone your marketing activities and focus on core audiences. You can achieve this with a CRM software or by using digital advertising.

Other Potential Challenges

As with any new change, there are some challenges in your learning curves and adoption. Customer adoption and how you can apply automation within your existing processes and regular workflows is a great hurdle to settle with.

Simply adding automation into the equation won’t be enough. Your potential customers will also need to know and decide on the appropriate implementation of automation for your organization’s specific needs.

The other challenge you can expect is the lack of acceptance. The process of acceptance will also take some time for your employees to adapt to the idea of automation. There are also concerns for data privacy, as collecting and collating data can be of many concerns.

The implementation of new technology always brings new hurdles and challenges, but it doesn’t mean that you also have to ignore its potential.

Automation is a Friend, Not an Enemy

Automation could have the potential to spur economic growth and productivity. This technological innovation isn’t as threatening to jobs as most might believe. As you become more familiar with the benefits of automation, businesses will also begin to view this innovation in a more positive light.

To start your journey to automating your business, start with the right technology. Automation can be the ally you need for this year’s new challenges and hurdles. Start right with Saphyte.

Saphyte is a cloud-based SaaS CRM that helps businesses streamline their corporate activities and integrate them into a single powerful platform. The software is built with tools to help you manage your customer data, conduct marketing tactics and strategies, identify opportunities for the long haul, automate some of your manual processes in your sales journey, achieve growth, and foster long-term customer relationships.

Create a better business with automation today. Create them with Saphyte. Contact us to book a free demo or start your free trial today.

Sales is more than just Data and How a CRM Suite Helps

4 min read

Hate it or love it, sales are vital for growing your business. This is especially true for budding entrepreneurs. Without experience in sales, you’ll find it hard to gain clients or investors you need to endure in today’s competitive marketplace.

Speaking of a competitive marketplace, sales are now driven by data. In fact, findings of a Forrester study states that 44% of B2C marketers are using big data and analytics to improve customer responsiveness.

The study also states that 36% of the same demographics are dynamically using analytics and data mining to gather greater insights to plan more relationship-driven sales strategies.

How Data is changing the way businesses do Sales?

Traditionally, sales is an intuition-driven profession. Sales rely mostly on data-driven insights and research on customer behaviors. This allows your sales reps or sales teams to feel out each prospect’s interest and determine whether they’re the perfect customer.

With the world continually evolving and technology intervening, data has changed the way everyone deals with their marketing and sales. It has shaped small businesses and sales leaders into becoming more empathetic and more interactive towards their customers.

Why Sales is more than just data now?

Thinking that data are just mere numbers that represent your customer behaviors, preferences, and metrics for customer interactions is not seeing its full potential.

Sales has gone way past data and crunching numbers, so to speak. Now, sales involve actionable and intuition-driven insights.

These insights allow marketing and sales teams to predict purchases, study customer behavior, and appreciate customers buying their product or service. Data connects to the human experience, it helps businesses create buyer personas, which in turn, creates better sales and marketing strategies and highly-targeted marketing campaigns.

Example of a Customizable Dashboard in Saphyte

How a CRM suite helps businesses in processing data?

Businesses have turned to technologies to make their workload more efficient and effective. However, when it comes to handling and processing data, spreadsheets are the worst. It’s hard to keep them up-to-date, also they are hard to interpret, and be kept in sync with your team.

Email clients can also work at your disadvantage. They can hide important customer information hides in your inboxes. Sticky notes from your PC can also be the worst and get lost along the process.

Whilst all of these technologies can help you at the start, in the long run, they are proven to be unsustainable. This is where CRM systems come into the picture. CRM tools can do so much more for your business other than data analysis. Here are some of the benefits of a CRM suite.

Consolidate all your data into one easy-to-access location.

Automate manual business processes, so you can sell more and faster.

Stay focused on your customer’s interest and behavior.

Keep your customers engaged with your product or service.

Helps you know what’s working, and stop investing in what’s not.

Helps customer support in personalizing the customer experience.

Customer service representatives can consolidate all customer communications and solve customer issues faster.

Why Saphyte CRM Solutions is the Ideal Data Managing Software Partner?

Saphyte is a cloud-based CRM software developed locally in Dubai. The system supports businesses in streamlining their corporate activities, sales processes, and support sales teams with cross-selling by integrating them into a single platform.

This contact management software is built with sales and marketing tools, sales pipelines, and lead gathering and management tools designed to improve your business’s efficiency and productivity when it comes to sales.

Saphyte can push your business forward by storing important contact information, managing your customer data, nurturing leads, conducting marketing tactics and strategies, and identifying opportunities for the long haul.

Here are some of the prominent features of Saphyte CRM to help you empower your sales teams and strategies

Data Storage Made Simple and Seamless

Saphyte has made data storage and lead management simpler and better for its users. With tools like Sync and Saphyte Scan you are set for the future.

Sync is a plugin tool that you can install on your browser that allows you to collect information from your prospect’s LinkedIn profile. All you have to do is install the plugin tool, log in using your Saphyte account, go to your prospects’ LinkedIn profile and just click Sync.

The tool will automatically detect important fields (name, position, contact number, email, etc.) and sync them to the CRM.

Scan is Saphyte’s mobile app feature. The process is simple: install the app, log in to the app using your Saphyte account, tap on Scan, get those business cards you have on hand, scan the card, and save the info.

Both features have the capability to mitigate data entry errors and make data storage more effective. Also keeping your data in a secured environment for your future needs.

Workflow Automation that Automates your Marketing

You can now remove tedious and monotonous admin tasks from your sales process by automating them with Saphyte’s Workflows. This feature allows you to set up, automate, and run your sales processes on their own and mitigating some of your sales legwork.

This allows you to free up some loads from your sales rep’s plate and allocate more time in building and nurturing customer relations that cultivate customer satisfaction and better customer experience.

Workflows are also built with a user-friendly interface. All you have to do is drag and drop the nodes, click and connect nodes and elements on your workflow sheet, and let the system build and work on your process seamlessly.

Saphyte’s Workflow Automation Feature

Create Lead Generation Machines with Landing Page Builder

Sales leaders all over the world are using landing pages for their campaigns and have seen a 55% increase in their leads.

With Saphyte, you can build actual landing pages for your campaigns, even if you have no prior technical experience. There are templates readily available for your usage. All you have to do is choose the template you like, edit and tailor the content according to your brand requirements, drag-and-drop important elements, and push the landing page for live.

Create Better Sales Hierarchy with Sales Pipelines

Saphyte’s sales pipelines allow you to set up the points of your sales and personalize them according to your unique business requirements or deals. Sales pipelines can also be convenient for your cross-selling and other sales campaign activities.

You can monitor the progress of your deals, customer responses, and customer journey through the simplified sales pipeline.

Making sure that no hot leads slip through the cracks.

Subscription plans that fit all type of Budget

Saphyte has pay-as-you-go subscription payment plans and is a cloud-based CRM. No more investing in storage equipment and memory disks. All you need is a Saphyte account, a browser, and a stable Internet connection.

Saphyte’s subscription plans are inclusive of a free demo. We also waive set-up fees, extra or hidden charges, or maintenance fees, and provide a 24/7 expert customer support availability for local businesses in Dubai.

Enhance your business today with a CRM suite that works and adjusts according to your business’ needs. Check out Saphyte and book a free demo with us or start your free trial now. 

The Power of CX in Sales and How CRM Systems Help

5 min read

A happy customer is more likely to become a loyal customer. Customers no longer cling to the idea of brands, rather, they’re more inclined to deal with businesses that made their experience and sales journey better. In fact, 86% of buyers will pay more for a great customer experience.

Other statistics mentioned that 73% of consumers say that a good experience is key in influencing their brand loyalties. That is why 84% of companies work hard to improve their customer experience and reported an increase in their revenue.

What is Customer Experience?

Customer experience consists of focusing on your relationship between your business and your customers. This includes every single interaction, no matter how brief and even if it doesn’t result in a closed deal or purchase. Customer experience also involves how a customer interacts with a business, at all touchpoints of the customer journey.

So, what is the power of CX in sales and why you should be paying attention now?

An amazing customer experience is vital to the continuous growth of any business. A positive customer experience encourages loyalty, helps you retain more customers, and boosts brand advocacy.

As of the present, customers have the power, not the company nor the sellers.

Customers have an excessive list of options to choose from at their fingertips. Plus, they have access to information necessary to educate themselves and make purchases on their own. This is why it’s so significant to provide an outstanding experience and make them want to remain doing business with you.

Customer experience can do so much more than bringing in customers and retaining them. Here’s why you should start paying attention to the power of CX in sales.

Customer experience brings customer satisfaction

Customer experience is crucial to surpassing your customers’ expectations. Brands and businesses have to be precise, reliable, and deliver the service they guaranteed. The opportunity depends on your capability to deliver what you promised or even surprise your customer with a bit more care and support.

The main goal of customer satisfaction is to create a consistent customer experience across all touchpoints to exceed your and your customers’ standards. By keeping an eye on the entire customer journey, you’re making sure that the promise of a positive experience is kept and that you’re offering a superior service.

Customer experience can turn new shoppers into loyal customers

Creating an experience really impresses purchasers and ensures that they will keep doing business with you in the future. A superior experience becomes a valued and unique asset for any type of business.

Acquiring a new customer costs 7 times more than maintaining an existing one. Investing in your existing customers will pay off, and it’s only a matter of time until you see positive results.

What if your customer is unhappy?

Ideally, every business would rather have exclusively positive feedback, but unfortunately, that’s a pretty unrealistic goal. Customer service is an important part of developing brand loyalty, and the way you respond to unhappy consumers will determine what they say about you afterward.

Customer experience brings customer advocates

Word of mouth is one of the most powerful tools a company can wish for today. The truth is, 84% of consumers do not trust adverts anymore. People are now seeking third-party validation when making an online purchase.

And that’s why customer advocacy is so important.

By focusing on creating amazing customer experiences and embodying the desire for your business to go above and beyond, you’re creating an advocate out of every consumer.

How CRM systems can help you empower your Customer Experience
CRM Systems allow you to Keep in Touch

A great customer experience is impossible without ongoing and meaningful communication. This is where a CRM system can be a great tool to help, as it is constantly used as a customer loyalty tool.

So, how can CRM tools make sure that your customers stay satisfied and loyal to your business?

The answer is simple: keeping in touch!

A CRM system contains a wide range of customer information and previous customer interaction activities. Whilst it is good that your existing customer and prospect can reach you out through social media, phone call, or email; it is still better to have a tool that can merge all your communication histories in one place.

You can use the customer data within the system to keep your existing customers up-to-date with company news, offers, sales campaigns, or other marketing initiatives. CRM platforms can also segment your customers and address your audience with a personalized message, instead of sending them a generic email blast.

Example of Saphyte’s Lead Management Feature

CRM helps you Listen to your Customers’ Needs

If you want to be clued-in on what’s hot and what’s not, you’d better jump on to the social listening trend hear what your customers have to say. Send them a survey through email marketing campaigns.

Use your surveys to ask them what they think of your offers, services, and ask their opinion on what you can do to make their business experience better. In this way, you can show your customer and prospect customer how much you care. The more you listen to your customers’ needs, the more you build meaningful and lasting customer engagement. This engagement in return can help you build loyalty and encourage brand referral.

How Saphyte CRM fits into the picture

Saphyte is a locally developed cloud-based CRM software in Dubai that supports businesses in streamlining all of their corporate activities, sales processes, support sales teams with cross-selling, and integrate them into a single platform. This contact management software is built with sales and marketing, sales pipelines, and lead management tools designed to improve your business’s efficiency and productivity.

Saphyte can help your business manage your customer data, store important contact information, nurture leads, conduct marketing tactics and strategies, and identify opportunities for the long haul. Here are some of the prominent features of Saphyte CRM to help you build an impeccable customer experience.

Seamless Data Storage Made Simple

Saphyte has made data storage and lead generation simpler and better for you. With tools like Sync and Saphyte Scan you are set for the better.

Sync allows you to pull out data from your prospect’s LinkedIn profiles and store them to the CRM. Install the plugin to your browser, go to your LinkedIn profile, search for your prospect’s profile, click on the Sync button, and let the tool capture and store the information for you.

While Scan is a feature for Saphyte CRM’s mobile app. All it takes are four steps. Log-in to your Saphyte mobile account, tap on Scan, get your prospect’s business card, and scan-and-store customer info to the system.

Both features allow you to make data collection with mitigated data entry errors. Thus, making data management easier for your marketing specialists and sales representatives.

Workflow Automation for your Marketing Automation needs

Marketing automation is expected to play a large role for businesses in 2021. With Saphyte, you can make your business smarter through Workflows.

Remove any repetitive admin tasks from your sales process by automating them with Workflows. Saphyte’s intelligent workflows allow you to set up, automate, and run your business processes on their own without too much effort.  Thus, freeing up some loads from your sales team’s plate and allocate more time in building and nurturing customer relations that lead to better customer experience.

To top it all up, Workflows is built with a user-friendly interface. All you have to do is drag and drop, click and connect the nodes and elements of your workflow sheet, and let the system build your process seamlessly.

Email Marketing Templates

With Saphyte, you have plenty of email marketing templates to choose from. Or you can make a template with the CRM and save them for your future email marketing campaigns.

This will save time, effort, and executing your email marketing plans. Also, you won’t have to spend more on hiring manpower, in-house designers, or outsourcing your design team. Hence, allowing you to allocate your budget on more important matters.

Saphyte’s System Email Templates

Landing Page Builder for Lead Generation Machines

Marketers all over the world have seen a 55% increase in their leads by using landing pages for their campaigns.

With Saphyte, you can build effective landing pages for your business, even if you have no previous technical experience. There are templates readily available at your fingertips. All you have to do is choose a template you like, edit and tailor the content according to your brand, drag-and-drop important elements, and push the landing page for “live.” Easy and quick.

Sales Pipelines

Saphyte sales pipeline allows you to set up the phases of your sales and personalize them according to your business processes. You can track and monitor the progress of your deals and customer journey throughout the simplified sales pipeline.

Sales pipelines can also be useful for your cross-selling and other sales campaign activities. Making sure that no hot leads are slipping through the cracks.

Subscription plans that Fit your Budget

Lastly, Saphyte has reasonable pay-as-you-go subscription plans and is a cloud-based CRM.  You don’t have to install the system on a PC. All you need is your Saphyte account, a browser, and a stable Internet connection.

Saphyte’s subscription plans are inclusive of a free demo. No set-up fees, no extra or hidden charges, no maintenance, and a 24/7 expert customer support availability for local businesses in Dubai.

Equip the power of CX in your sales this 2021 and let Saphyte CRM help you along the way. Book a free demo now or start your free trial today.


3 min read

Growth is essential for all businesses.

If you’re not growing, then you’re either losing out on business or your competitors are way ahead of you. Growth does not only tell of a company’s success in business, it’s also the key for long-term survival. In order to stay in the game, your company needs to grow.

There are plenty of challenges businesses face and sadly, most businesses don’t make it out of these challenges. According to research, about 50% of new businesses survive five years and nearly one in twelve businesses close each year. That is why keeping up and growing your business is necessary to stay alive in the industry.

The year is about to end, but your growth shouldn’t. So, as you prepare for the year ahead, here are some B2B growth tips for 2021 that might be useful for you:

Transform into the Digital Space

The world is currently experiencing a digital revolution due to the global pandemic. New technologies are emerging daily and businesses all across the country are adapting to this digital revolution. As you look at the rising pace of digital transformation, you simply can’t afford to be left out.

The digital world has quite a few technologies to help your business with efficiency and productivity, and its other operations. Many B2B companies are now using cloud-based tools and SaaS powered systems to effortlessly carry out some of their business operations.

To establish growth for your business in 2021, you have to be open to the idea of adopting internet-based technology. However, just make sure that these tools fit well with your business model and processes.

Invest in Digital Security

Digital security is one of the most essential investments that businesses should focus on after this year. According to a study, cyberattacks cause 60% of businesses to go out of business and only 57% of B2B companies are digitally secured.

You wouldn’t want cyberattacks to happen to your business, right? So, it is vital that at the earliest convenience, you invest in a platform that can guarantee security and protection of your data and customer information. Here are some ways you can improve your digital security in 2020:

Have a GDPR-ready CRM software

Make sure that your website has an HTTPS certificate

Invest in Analytical and Data-driven Decision Making Processes

Data is going to be the key-player for B2B businesses for 2021. Data allows for analytical and data-driven business decision-making.

When you decide based on assumptions and instincts, it can be risky — especially when your competition is gaining momentum by using data to make smart business decisions.

So as the year ends, so should your old-business-decision-making ways. Instead of making hasty decisions based on unfounded ideas, get a system or a platform that can gather, track, update, and report solid data to you — so you can make smarter decisions right away. Remember: haste makes waste.

Unparalleled customer service with a personalized experience

Did you know that 69% of buyers are eager to pay more for personalized experience? Personalization has become an important aspect for businesses for 2020. Not only does it give businesses a chance to connect with their customers at a deeper level, but it also makes your customers feel like they are important individualsrather than just ordinary buyers.

That is why, as the year 2021 starts, B2B businesses should reengineer their customer service and customer experience processes. Personalize, empathize, and pay more attention to your customer— it’ll go a long way for your growth and survival over the next few years.

Sales and marketing alignment

According to studies, aligning your sales and marketing teams can help you generate 32% higher revenue, retain 36% of your customers, and achieve a 38% higher win rate. When you align your sales and marketing teams, it will help you convert more leads and generate more high-quality ones, too.

Your sales and marketing teams are not two different departments. Putting them in different silos can hinder growth for your business. As the year is fast approaching, you need to make some changes within these departments, as necessary.

Start your business year right with the perfect tool

Finding a tool that can help you execute these tips seamlessly can be tough. But you can start with Saphyte.

Saphyte is a cloud-based CRM that helps B2B businesses and organizations streamline their corporate activities and integrate them into a single platform. It is built with sales and marketing tools to help you improve your business’s productivity and efficiency.

Saphyte is a tool that can help you manage your customer data, conduct marketing tactics and strategies, identify opportunities for the long haul, achieve growth, and foster long-term customer relationships.

Start your 2021 right with the perfect CRM tool for B2B businesses. Start with Saphyte by booking a free demo or signing up for our free trial period today.

What are the Benefits of Using CRM for your Business?

4 min read

Technology come and go. It seems like every week there’s a new software that comes into the market that promises new and wonderful things for your business. Albeit there are plenty of technologies that has been proven themselves effective, a particular sales technology has stayed beyond consistent.

The customer relationship management (CRM) software has made its rounds with businesses and their sales teams all over the world. But what are the benefits of using CRM for your business mean? Here are some of the most notable benefits of CRM for your business.

Maintain a central database across your sales organization

CRM allows your whole sales organization to keep all customer information — over any length of time — in a secured and central database. This function allows for swift cross-team access as well as the capability to manage all information effortlessly via a shared location.

CRM technology helps your reps avoid spending more time looking through files and records just to find the information they need about your prospects. Thus, making follow-ups and closing deals easier for them.

Be reminded to follow up with prospects

With customer engagement timing is everything. A CRM allows you to keep track of all your customer interaction history and, which in turn helps your reps know when your sales reps need to follow up with their prospects.

When CRM users are prompted about their follow-ups, they are able to set a scheduled contact at a certain point when their support is most helpful to the prospect. This way, your reps can increase the likelihoods of them converting more of your leads into customers.

Build profitable customer relationships through effective customer interaction

Relationships are the essential element of any effective business. That is why it is temperamental to focus your strategy on enhancing them.

With the CRM solutions of the present, you can be able to get a 360-degree customer view.By using your CRM’s full potential, you can build longer and more profitable customer experiences. These experiences in return can build better relationships that goes beyond sales and marketing that leads to customer retention.

Scale your sales processes over time

As mentioned, a CRM can provide your sales team with a repository where they can keep track of your leads, prospects, and potential customers over any duration of time. A CRM allows you to review detailed activities like emails, calls, and meetings scheduled with these contacts.

Sales managers can also use the data gathered to classify patterns and see which of your sales processes are working for your team and which ones need a bit of improvement. This is how your sales team can use the information stored into the CRM to gauge your processes as your business grows.

Grow your Business with Saphyte CRM

A customer relationship management (CRM) system is an investment that should not be taken lightly. With that, you might want to look at a system that grows with you. A system built like Saphyte.

Saphyte is more than just your ordinary contact management tool. This CRM software developed by Loyica can enable you to streamline your sales, marketing, and corporate activities on a day-to-day basis. The system is primarily built to put your business and sales processes on the move within a single platform.

The software enables your business to move seamlessly with its sales and marketing functions designed to improve customer interaction, foster customer satisfaction and relations, and create overall business efficiency and productivity.

Here are the top features of Saphyte that you ought to check out.

Flawless and Seamless Data Storage

Your business processes will always start and end with data. Saphyte CRM has contact management functions that can offer you and your sales team with a centralized and secure storage space where you can save huge amount of essential customer data.

With Saphyte’s lead gathering tools, you can gather customer information from your landing pages or incorporate them to your website through Form Builders. You can integrate your social media channels to the system, too, to obtain further customer info for better lead gathering.

Saphyte also has features like Sync and Saphyte Scan. With Sync, you can excerpt data from your prospect’s LinkedIn profiles and store them to the system. All you have to do is install the tool to your browser, login to your LinkedIn profile, search for your prospect’s profile, click on the Sync button located at the topmost of your browser, and let the tool capture and store the information for you.

Saphyte Scan is also a great feature of the Saphyte CRM’s mobile app. All you need is to do is to log-in to your Saphyte account, tap on Scan, get your prospect’s business card, and scan-and-store your info to the system. You can also edit the details along the way.

These features allow you to make data collection error-free and seamless. Thus, making data management easier for your lead generation specialists and your business.

Once you have placed all your data in one secured place, your team can now have straight access to relevant information. Thus, allowing them to have full autonomy on how to handle data that initiates the implementation of your marketing, sales, and lead generation strategies.

Close more deals

Saphyte’s Client Management features has tools that allows you save your contact’s important details and manage all your customer information within one source. The great thing about this is that they won’t have to leave the platform, and spend less time scrolling time too.

The Client Management module of Saphyte has features like Categorization, Status and Updates, lead scoring, and documentation. These features allow users to handily organize and label their data, score their leads, and segment prospects accordingly.

Saphyte also has a detailed Sales pipeline feature that is every sales manager’s friend. You can set up each touchpoint synced in to your sales cycle. You can also allocate each lead to their respective sales reps through the Sales Hierarchy feature for better sales management.

Saphyte also has other useful tools that allows you to upload documentation files, organize contact information, put in notes, generate reports, manage day-to-day tasks, and nurture significant business relationships.

Workflows that flows with your process

Saphyte can automate your email marketing materials about your product or service on a schedule that works with your sales process. Saphyte’s Workflow is a convenient and a beneficial feature if you want to create collective awareness and primary contact with your targeted list.

These smart workflows can also be implemented with no hassle and users won’t have to fear themselves about technology adoption. Saphyte’s Workflow has a user-friendly interface.

All you have to do is drag and drop the elements you need, edit, click and connect the nodes and elements into your workflow sheet. Afterwards, let the tool build your email process flawlessly.

Data Analysis for Better Decision-making

Simply storing data is not acceptable. Saphyte is built with features that can gather in customer information, analyze them, processes them, and create helpful insights.

Saphyte comes with a customizable dashboard for every sales rep’s bidding. They can now have access to an accurate view of metrics that matters to them the moment they open their Saphyte account.

Metrics from your recent campaigns, closed sales, and other projects. Furthermore, this supplies you and your team with an accurate and real-time information. Which in turn allows you effectively implement and re-adjust your sales and marketing plan and strategies.

Scalable, Flexible and Grows with your business

Saphyte CRM solutions can be customized according to your business’s needs. Add your own modules, tools, or custom processes to the system. This way, the software can grow along with your business and can be tailor-made according to your business processes.

Saphyte adapts to you; you do not adapt to Saphyte.

Subscription Fees that Fits with your business’s budget

If you’re still not up to committing to a full-scale CRM for your business, then Saphyte has subscription pricing that can be a good fit for your business.

Saphyte has affordable pay-as-you-go subscription plans built for a small business to the enterprise level and is a SaaS cloud-based CRM. You don’t have to install the system to a PC. Thus, saving you money on buying storage or new office equipment.

Furthermore, you won’t need to go to the office to have access to your CRM. All you need is a Saphyte account, a reliable browser, and a stable Internet connection.

Each subscription plan includes a free demo and one-on-one product training. No set-up fees, no extra or hidden charges, no maintenance or upgrade fees, and a 24/7 expert local customer support availability for businesses in Dubai.

You can now stop asking “What are the benefits of using CRM for your business?” and start discovering benefits by booking a demo with us or starting your free trial now.