Embracing the Future: AI and Automation in Teams

2 min read

In a world where technology is evolving unprecedentedly, the buzz surrounding Artificial Intelligence (AI) and automation reverberates through boardrooms and cubicles.

It’s a transformative force already reshaping how teams operate across various industries. This article will present the future of work, exploring real-world examples, strategies for enhancing team productivity, and the imperative of reskilling in the age of AI.

The Present Impact: Real-World Examples Across Industries

AI and automation are not distant concepts confined to labs; they are already embedded in the fabric of industries, altering how teams function.

In healthcare, IBM’s Watson for Oncology analyzes vast amounts of medical literature and patient records to assist oncologists in making more informed treatment decisions.

This real-world application demonstrates how AI augments human expertise, offering insights that can significantly impact patient outcomes.

The retail sector showcases automation’s role in enhancing efficiency. Amazon’s fulfillment centers deploy robots alongside human workers to expedite order processing. This not only accelerates delivery times but also showcases the collaborative potential of human-machine partnerships.

The Urgency of Adaptation: Why AI and Automation Matter

The rise of AI and automation is not just a technological trend; it’s a seismic shift that demands attention. Human roles evolve as routine tasks become automated, emphasizing creativity, critical thinking, and emotional intelligence.

The urgency lies in adapting to this new reality to remain relevant in the workforce. Whether you’re a seasoned professional or a newcomer, understanding the impact of AI is crucial for navigating the evolving landscape of work.

Consider this: AI and automation are not job thieves but catalysts for emerging new, dynamic roles. The future of work demands a collaborative dance between human ingenuity and technological prowess. Let’s explore how individuals can adapt to and thrive in this changing environment.

Five Jobs Created by AI and Automation

Here are the top jobs created by AI and automation:

  1. AI Trainer and Assessor
    As AI systems become more sophisticated, the need for trainers to teach AI models increases. Individuals can prepare for this role by gaining expertise in AI technologies and understanding the nuances of machine learning algorithms. Online courses and certifications like those offered by Coursera and edX provide a stepping stone into this burgeoning field.
  2. Robot Coordinator
    Integrating robots into various industries requires skilled coordinators to manage and optimize their functions. This role involves overseeing robotic operations, troubleshooting issues, and ensuring seamless collaboration between robots and human workers. 
  3. Data Detective
    As data becomes the lifeblood of AI systems, the need for professionals who can navigate and interpret complex datasets is paramount. Data detectives specialize in uncovering patterns, identifying anomalies, and ensuring the data quality used by AI algorithms. Acquiring data analytics, machine learning, and statistical analysis skills prepares individuals for this data-centric role.
  4. Human-Machine Teaming Facilitator
    The collaborative nature of future work involves facilitating effective partnerships between humans and AI systems. Professionals in this role ensure seamless integration, communication, and collaboration between human and machine counterparts. A blend of interpersonal skills, an understanding of AI capabilities, and change management expertise are essential for success in this emerging field.
  5. Cybersecurity Analyst for AI Systems
    With the increasing reliance on AI, there is a growing demand for experts to safeguard these systems from cyber threats. Cybersecurity analysts specializing in AI systems focus on protecting sensitive data, ensuring the integrity of algorithms, and preventing unauthorized access. Building a foundation in cybersecurity and staying updated on AI security trends positions individuals for success in this critical field.

Navigating the Future with Confidence

As we stand at the intersection of human potential and technological innovation, the impact of AI and automation on teams is undeniable. The narrative is not job displacement but adaptation, innovation, and collaborative growth.

By preparing today, professionals can confidently navigate the future, knowing that their skills and expertise will continue to be integral in a world where human ingenuity and technological advancement come together for unprecedented possibilities.

The present is already colored by real-world examples across diverse industries, illustrating the transformative power of these technologies. The urgency lies in understanding that AI is not a threat but an opportunity for evolution.


As we prepare for the jobs of tomorrow, the responsibility is on individuals to embrace reskilling and upskilling. The emergence of new roles, fueled by AI and automation, opens doors to dynamic career paths.

Whether it’s training AI models, coordinating robotic operations, deciphering complex datasets, facilitating human-machine collaboration, or ensuring the cybersecurity of AI systems, the future is rife with possibilities.

Learn more about transforming your teams and harnessing the power of automation. Talk to us. Book a FREE demo below.

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How Automation Helps Optimize Sales Processes

In the modern business world, automation is king. Automation strategies are essential for any organization that wants to maximize efficiency and profitability.

Automated systems can increase productivity and strengthen customer relationships by streamlining processes and eliminating redundant tasks. Sales teams need to be able to process orders quickly, manage customer profiles, and track performance to stay ahead of the competition.

Fortunately, sales teams can do just that with the right automation strategies. Automated processes can reduce unnecessary procedures, streamline customer communication, and create more accurate customer profiles.

They can also improve performance tracking and data analysis so sales teams can use effective tactics to generate more revenue.

In addition, collaboration between departments is easier and more efficient with automation, which allows for scalability. Ultimately, these strategies lead to increased revenue and improved customer experiences.

Examples of automation

Automation can be done in the following instances:

  1. Data Collection: Your CRM system collects customer data, including purchase history, browsing behavior, and demographic information.
  2. Segmentation: Using CRM software, you segment your customer base based on various criteria, such as purchase history, location, or engagement level.
  3. Personalization: You create email templates tailored to each customer segment. For example, you might send a “Thank You” email with a discount code to first-time customers and a “Product Recommendations” email to returning customers.
  4. Trigger Conditions: You set up trigger conditions. For instance, when a customer makes their first purchase, an automated “Thank You” email is triggered. Or, when a customer abandons their shopping cart, an automated reminder email is sent.

Benefits of automation

These are just some of the ways automation can help businesses optimize their sales processes and maximize their revenue potential:

  • Increased Efficiency: Automation allows sales teams to process orders quickly and efficiently, freeing time for more critical tasks.
  • Reduced Unnecessary Processes: Automated systems can streamline redundant or inefficient processes, leading to better results.
  • Streamlined Communication: Automation strategies make it easier for sales teams to stay in touch with customers and simplify managing customer relationships.
  • More Accurate Customer Profiles: Businesses can create more accurate customer profiles that provide valuable insights into their target market by automating data-gathering.
  • Improved Performance Tracking: Automating performance tracking provides a comprehensive picture of how sales teams are performing so they can meet their goals more effectively.
  • Enhanced Customer Experiences: Automation strategies can improve customer experiences by ensuring that customers receive an optimal level of service.


Saphyte’s powerful Marketing Automation suite gives businesses the tools they need to succeed. Features like sending bulk emails, drip email marketing, and scheduling emails can help business owners streamline their sales processes.

With Saphyte, businesses can easily manage customer profiles, track performance data, and optimize campaigns quickly and efficiently.

By utilizing automated systems like those offered by Saphyte, businesses can maximize efficiency while providing excellent customer service. Learn more about automation today by booking a FREE demo with our experts. Get started below.

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How Chatbots Revolutionize Customer Service with Wit and Efficiency

2 min read

A new era of customer service has emerged where human-like conversations meet seamless automation. Chatbots have become the unsung heroes of customer interactions in a world where time is precious, and efficiency is paramount.

From handling inquiries to resolving issues, chatbots are changing the game, transforming how businesses engage with their customers.

In this article, we will explore the fascinating world of chatbots—their rise to popularity and their impact on the business landscape. Let’s get started.

Chatbots Demystified: A History of Evolution 

Let’s start with the basics. What exactly are chatbots?

Chatbots are intelligent virtual assistants simulate human-like conversations powered by artificial intelligence (AI) algorithms. Initially introduced in the 1960s as rudimentary text-based systems, chatbots have come a long way.

Thanks to advancements in Natural Language Processing (NLP) and machine learning, they now possess the ability to understand and respond to human queries with remarkable accuracy.

With the rise of messaging apps and voice assistants, chatbots have become increasingly popular, offering immediate and convenient support.

The Impact of Chatbots on the Business Landscape

The business landscape has witnessed a seismic shift with the widespread adoption of chatbots. Today, chatbots are the frontline soldiers, revolutionizing customer service across industries. They offer 24/7 availability, instant response times, and consistent interactions. 

According to recent studies, 64% of consumers believe that chatbots provide real-time assistance, while 55% appreciate their instant responses.

This efficiency translates into tangible business benefits, including increased customer satisfaction, enhanced brand loyalty, and significant cost savings. Moreover, chatbots were projected to have saved businesses over $8 billion annually by 2022.

How Chatbot Can Help Your Business

Chatbots can help businesses perform service-oriented tasks without the need for manual work.

For example, even without a man behind the computer, a business can talk to customers using an intelligent, personalized chatbot that could answer queries right away or book appointments for the customer.

Some businesses personalize their chatbots to a level where the chatbot can sound witty, entertaining, and friendly. This helps make the chatbot feel more human-like, removing communication barriers and making the process of growing meaningful relationships easier.

Chatbots can also answer frequently asked questions (FAQs), guide customers through product recommendations, or resolve simple issues. Overall, chatbots empower businesses to provide round-the-clock support and foster meaningful customer relationships.

Revolutionize Your Business with a Chatbot

In a world where time is of the essence, chatbots have emerged as customer service superheroes. They tirelessly assist customers, providing instant resolutions and freeing up human agents to focus on more complex tasks.

From witty banter to lightning-fast responses, chatbots bring a touch of automation to customer interactions, leaving customers impressed and businesses thriving.

Want to learn more about chatbots and their potential impact on your business? Book a FREE demo with our experts below.

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How to Use Automation Features in a CRM to Boost Your Sales

2 min read

In today’s digital age, businesses must leverage automated solutions to stay ahead of the competition and maximize growth opportunities. But what does automation mean for customer relationship management (CRM)?

Customer relationship management (CRM) software can be an invaluable tool for boosting sales by automating tedious tasks and providing powerful analytics capabilities. For sales, automation can help businesses streamline their processes and increase efficiency.

It also enables businesses to save time and resources while creating a more personalized customer experience.

What to Consider When Using CRM Automation Features

When automating workflows, businesses should pay attention to customer behavior. This allows organizations to create value out of every automated interaction, optimizing the CRM feature to produce maximum results.

Organizations should also segment their customers accordingly. Not every customer is cut from the same cloth, so organizations should be wary of the differences in needs and preferences among customers when messaging them.

All relevant data should also be tracked accurately. Data helps organizations understand their customers at a deeper level so they can craft a responsive strategy. It also helps them adjust their strategies should there be changes in the market.

Additionally, businesses should also leverage notification features such as emails or SMS messages to ensure that no customer goes unnoticed. 

Automation Best Practices

A few of the best practices for leveraging automation features in a CRM include the following:

  • Using analytics capabilities to gain real-time visibility into customer behavior
  • Setting up customized triggers
  • Personalizing interactions with customers
  • Creating automated reports

Leveraging automation features in a CRM such as Saphyte can help businesses save time and money, create a more personalized customer experience, and gain real-time visibility into customer behavior.

Automation allows businesses to streamline processes while gaining real-time visibility into customer behaviors through powerful analytics capabilities.

By following the best practices outlined in this article, companies can take full advantage of automation features and maximize their efficiency and return on investment.


In summary, leveraging automation features in a CRM such as Saphyte is essential for optimizing customer relationships and increasing ROI. Automation enables businesses to streamline processes while providing powerful analytics capabilities to gain real-time visibility into customer behavior.

By implementing custom triggers, personalizing customer interactions, and optimizing automated workflows for maximum efficiency, businesses can ensure they leverage the full potential of automation features in Saphyte.

With these tips, companies can take advantage of the powerful automation capabilities offered by Saphyte to maximize their ROI. ​

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How Tech Helps Businesses Across Six Emerging Sectors in the UAE

Six emerging sectors play a crucial role in the UAE. Each industry has varying needs but one tech can help them all.

The UAE is a rapidly growing market and has seen an influx of businesses across various industries in the past few years.

Among the notable emerging industries are: Artificial Intelligence (AI) and Machine Learning (ML), Blockchain technology, FinTech solutions, Digital marketing solutions, Robotics and Automation technologies, and Virtual Reality (VR) & Augmented Reality (AR).

Each industry offers unique growth opportunities but faces specific customer relationship management (CRM) challenges.

Emerging industries in the UAE

Here’s how CRM tech can help these industries address these challenges:

1. Artificial Intelligence and Machine Learning

This industry is quickly becoming one of the most sought-after technologies in the UAE. However, with so many customer data points to track – including past purchases and buying behavior– businesses need a reliable CRM system that can help them manage their customer data effectively.

With CRM tech, businesses in this industry can automate customer segmentation, personalized product recommendations, detect fraud and scams, and more.

2. Blockchain

Blockchain offers the market increased security and privacy when doing transactions. Despite recent hacking and data breaches, blockchain remains popular in terms of usage and investments.

This is why blockchain companies need to assure the market that it’s still safe to use and invest in the technology. To do this, they need to know their customers at a deeper level to send targeted content to build this trust.

With CRM tech, companies can organize and analyze their customer data to create personas about their customers to engage them effectively.

3. Fintech

The FinTech sector is also booming in the UAE. But this industry also faces customer relationship challenges such as making organizational channels credible and trustworthy, organizing customer data, and providing quick responses to customer inquiries.

With CRM tech, FinTech companies can better manage customer data, analyze customer behavior, and better understand their clients. CRM can also help them automate leads, track customer engagement rates, and monitor real-time campaigns.

4. Digital marketing solutions

Digital marketing solutions are also highly sought after in the UAE market. With clients having varying needs and preferences, it’s a given that digital marketing solutions companies need to have organized customer data to provide personalized service.

Using CRM technology, digital marketers can organize and track customer data for better marketing campaigns quickly. Additionally, CRM tech also helps marketers segment audiences and craft personalized messages – both essential for successful digital marketing strategies.

5. Robotics and Automation

Robotics and Automation technologies are also multiplying in the UAE. The products and services of this industry have various use cases, which make customers come from different backgrounds offering different demands.

Using CRM tech, businesses in the robotics and automation industry can respond quickly to customer inquiries and provide a better customer experience using personalization.

6. VR & AR technologies

VR & AR technologies are becoming increasingly popular in the UAE. Like robotics and automation, VR and AR technologies have multiple applications, which is why potential customers are likely to come with different demands.

Using CRM tech, companies in the UAE that sell VR and AR technologies can use customer data to know more about their customers and subsequently provide personalized services.


Leveraging an effective CRM system like Saphyte can help businesses across all these emerging industries in the UAE unlock their full potential, maximize ROI, and create a more personalized and engaging customer experience.

Thanks to its comprehensive suite of features, Saphyte provides an integrated CRM platform that enables businesses in the UAE to manage their customer data and IP management better, improve customer segmentation, increase marketing ROI, and boost customer engagement.

By using Saphyte’s CRM system, businesses can better understand their customers and create more tailored services & products that will resonate with them. All this will help them remain competitive in the rapidly changing market environment of the UAE.

Want to learn more about Saphyte and how it can help your business grow? Talk to our experts. Book a FREE demo below.

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How Automation Helps you Avoid Losing Leads in your Sales Process

4 min read

Companies of all sectors and industries rely heavily on data for their operations. Data plays an imperative role for companies and leaders to gain informed decision-making, respond to change, and establish strategic goals. Data plays a more significant role in lead generation campaigns. In 2020 alone, 4.8% of enterprises have invested more than $50 million in Big Data and AI initiatives for their company.

If you think it’s too much money just for a piece of information, then you do not see the whole picture. Data plays a critical part in a business’ sales process, particularly the lead generation aspect. The data you’ve gathered turns into reports, and those reports, in turn, allow you to understand your customers adequately.

How Data Benefits your Business

Data goes beyond information. Potential customers’ phone numbers, email, and postal addresses are among the data sets most in demand in a growing international business. So how does this set of information benefits your business? 

Data Makes Campaigns Efficient

The lack of data with their leads renders leads useless. Leads without qualified data are essentially unusable, given the amount of customization you have to pour dedicate in every lead generation campaign. It’ll be easier to create segments and customized pitches for your leads to follow with comprehensive quality data. It’ll be easier for sales and marketing teams to make personalized pitches and outreaches, thus giving them more leverage to upsell and create sales. 

Data Allows Sales Teams to Understand the Customer

Prospects or leads don’t like talking with salespeople who don’t know nor understand their needs, which will eventually lead to frustrations on both sides – customers getting annoyed that salespeople are pitching the wrong solutions and the sales team losing their leads.

Sales teams can avoid these issues if they have established data because they already have a basis to work with. They can better understand their leads’ needs, tailor their products and services to their customers, and create compelling messaging that resonates well with their prospects.

Data Gives Sales Teams Talking Points

When sales teams understand their customers better, the more talking points they gain. Salespeople can ask questions, more concrete answers to inquiries, and have more topics they can talk about. When customers feel that sales teams are well-equipped with information, it leads to more profound and meaningful interactions and eventually leads to better conversion rates. 

Manual Data Entry: A Bane or Boon to Businesses

Not all data is created equal, and the amount of data you need to run successful sales campaigns doesn’t matter. Always remember that a hundred quality leads data are better than a thousand unrefined leads. 

Traditionally, data is “gathered” through manual data entry and performed by data entry operators (people). Manual data entry requires entering specific and predetermined data such as prospect’s name, business type, money amount, etc. 

Operators can obtain information from various sources, including paper bills, invoices, orders, receipts, etc., into a target program. Depending on the type of business, the target program could be handwritten record books, spreadsheets, computer databases, etc.

Manual data entry might be a good option for small-scale businesses (1-10 employees) because of its cheap staffing. However, manual entry can restrict expansion and inhibit progress due to these reasons.

Cost penalty. Imagine you’re going to a world-class, luxurious hotel, but has a cheaper price tag. Seems like a bargain, right? But the hotel never made mention or made you aware of the hidden fees and costs. You’re having all the fun, but the moment you check out, you realize that you’ve been completely ripped off. The same analogy applies to manual data entry. You’re spending on hiring staff and spend more on correcting data errors. Manual data errors are costly. Study shows that incorrect data costs businesses at least 30 percent or more of their revenue. It is a penny-wise foolish move to spend more on manual data entry, thinking it can save your business costing. 

High Error Rate. Surely the error rate for manual data entry is not that bad. Well, data says raw Data entry not followed by verification steps shows an error rate as high as 4%. That’s two errors for every five entries made. Another study indicates that data entry operators make 10.23 errors when processing data. These data errors may seem like minor collateral damages, but they eventually create discrepancies in your desired output. The higher the error rate, the higher the damage and cost it’ll bring for you and your business.  

Slow Turnaround Time. Manual data entry is time-consuming, and businesses can’t afford to waste too much time. Turnaround time can result in delays, extra expenditure, and even more errors – three aspects of which companies can’t afford to risk investing. 

Findings: Manual data entry is a bane to every business’s existence. 

Remedy: Automate your data entry efforts today, and save plenty tomorrow.

How Automation Helps you Avoid Losing Leads

Manual data entry error is the main culprit as to why your number of leads is dwindling. The consequences of non-automation are forgetting to follow up with your prospects or calling leads based on the order they appear on your system. You can avoid these pitfalls by implementing a sales automation strategy for your business. 

Automation can help you not only simplify your sales processes from approvals, notes recording, lead scoring, call logging, customer onboarding, or any other manual and repetitive tasks in your sales process. There are plenty of tools available in the market. One of the many is Saphyte CRM. 

Saphyte is a UAE homegrown business operating out of Dubai. Currently, Saphyte is helping hundreds of local companies in and out of Dubai to drive digital transformation through local support, zero implementation fees, competitive subscription models, and an advanced SaaS CRM ecosystem technology. 

Here are some of the benefits you can gain with a sales automation platform, like Saphyte’s customer relationship management (CRM) software, you can achieve. 

Identify Potential Customers. With a CRM like Saphyte, it’s easier for sales teams to view and track the best quality leads, leading to much more successful conversions. This way, sales teams are only monitoring and talking to the most important leads.

Lead Information. With Saphyte’s features and functions, your sales and marketing teams can learn more about the prospects and which industry they’re in. Data like this helps your team understand your prospects’ needs and requirements and the best ways to engage with them.

Easy Reporting. Using a CRM like Saphyte can help you stay informed with the use of internal emails and reports. You can kiss spending hours to keep the rest of the team on the loop goodbye, as the reporting happens automatically.

Create Invoices and Quotes. Saphyte helps your team create detailed and straightforward invoices and quotes in a matter of minutes. 

Marketing and Sales Tools. Saphyte is packed with features and functions that you can use to make your sales and marketing teams work easier, straightforward, efficient, and effective. 

Make Data Work for you by Partnering with a Sales Automation Tool that Works with you

Feeling like this is your chance to take your e-commerce CRM integration to the next level? Book a demo with us today, or start your free trial now! Reach for a new possibility and unlock your e-commerce business’s potential with Saphyte today!

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5 Steps to Start Marketing Via LinkedIn

2 min read

LinkedIn is one of the fastest-growing platforms for professionals. With the right tools and techniques, you can also find leads there that are likely to convert.

LinkedIn has been used globally to connect with companies and employees. It’s one of the most trusted platforms by professionals. With a growth rate of two new members joining per second, LinkedIn claims it has around 660 million users (and over 30 million companies) in more than 200 countries. 

Over the years, the platform has evolved, featuring tools that allow recruiters to look for potential employees and marketers to look for leads. Not many companies know this— LinkedIn is responsible for the success of many companies that have tried several marketing strategies around the platform.

What you should know:

LinkedIn has around 660 million users (and over 30 million companies) in more than 200 countries, which means there’s a great chance for you to convert one of these users into a customer.

Compared to other advertising networks, it’s the best when it comes to conversion rates and cost per lead.

With the right tools and techniques, you can generate leads from the platform fast and for free.


Can LinkedIn be used for marketing?

Definitely. Marketing is an essential part of every business and numbers show that LinkedIn is the best platform for B2B marketers. According to experts, marketing via LinkedIn gives you higher conversion rates and lower cost per lead compared to other advertising networks.

But how can you start marketing on the platform?

How do I start marketing on LinkedIn?

Launching a marketing campaign(s) on LinkedIn is fairly simple. Just follow these steps to start generating leads fast (and even for free) using the platform:

Create a LinkedIn profile that best matches your brand identity

Identify your target audience and start capturing company decision makers

Start cold calling. 

Follow up leads.

Automate your lead generation processes.

Create a LinkedIn profile that best matches your brand identity

You can’t interact well with users on the platform without registering first. So you need to create a profile that best matches your brand identity. Start uploading pictures to make your profile look credible and professional.

Identify your target audience and start capturing company decision makers

Narrow down your search by using criteria that best match your target audience. Are you looking for people of a particular age or profession (ex: 26-40; real estate professionals)? Are you looking for management-level professionals? 

Narrowing down your search won’t just make it quicker for you to get leads, but also make the chances higher for you to get hot leads or leads that are likely to convert.

Start cold calling

After identifying your target audience, start gathering their details (preferably) in a database. Details such as names, contact information, company details, and company positions would be important to create an effective opening message.

Follow up leads

Gentle follow-ups always give leads a chance to be heard and engaged effectively. When the first message is ignored, reframing your message gives you a higher chance to pique their interest and earn a response. When it comes to lead generation, nothing beats persistence.

Automate your lead generation processes

All the manual tasks involved in lead generation processes can be tiring to salespeople. Using tools that allow automation not only enhances the process by making them faster, they also let salespeople focus more on leads that matter.

Example of automation on LinkedIn

Imagine getting all the relevant details of a target lead (or a thousand of them) in one click. This lets you do away with manual copy and pasting which can save you time and energy. This is the power of automation.

Upgrade your lead generation

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4 Major Ways Business Automation Transform Marketing Teams

3 min read

In the past few years, business automation has transformed the way marketing teams work in major companies around the world. Find out how it does this in four major ways.

Automation is a major concept that’s gaining traction lately in the business world. To those unfamiliar with the term, it’s the system of using technology— such as a software— to automate boring, manual, and repetitive tasks. Using automation, marketers could nurture leads, manage customer information, and achieve sales goals in just a few clicks, without breaking a sweat.

It’s also proven to reduce costs for the company, as well as improve employee productivity. And through the integration with customer relationship management (CRM), teams from different departments can focus on their respective tasks, while keeping themselves coordinated with the others.

What you should know:

Automation transformed the way companies capture leads and nurture them

It also made email marketing much simpler for marketing teams

With automation, data and analytics generation can be done at a glance

Overall, automating sales and marketing tasks improve employee well-being and company productivity (according to 43% of marketers).

How does business automation transform marketing teams? Check out these four cases of transformation:

1. It helped eliminate the manual recording of data from leads

Before automation, marketing teams had to manually approach strangers to convince them to make a purchase. They do this through telemarketing, handing out flyers, or even through making a sales pitch in public. But while all of that may still work nowadays, the increasing accessibility of the internet has transformed the way consumers behave, making online purchases likelier and more relevant.

Marketing teams have to study how consumers interact with businesses over the internet and identify sales opportunities from this— such as when a website visitor reads a blog of the business or subscribes to the weekly newsletter. This is where automation enters.

Instead of contacting that website visitor manually, automation allowed businesses to set up their landing pages to prompt visitors to fill in their contact information (mostly in exchange for something) using a lead magnet (e.g. industry reports, data, templates, documents, etc).

The information is then migrated into the CRM platform, where the website visitor can be labeled as a lead. The CRM user then has a choice whether to include that lead in a campaign for lead nurturing.

Converting your landing pages into lead generation machines is simple and easy

2. It made email marketing much, much simpler

Nurturing leads through email is one of the most effective ways to increase your sales. It helps improve sales conversion, reduce customer churn, and help with customer retention by building loyalty among potential and existing customers.

Using a drip email marketing strategy, companies can plan how they would engage customers throughout the buyer’s journey. And using CRMs’ automation, marketing teams can just relax and let the software do its job— sending out curated content to leads as they go through the sales pipeline.

3. It allowed marketing teams to generate data and analytics fast

With automation, marketing teams no longer have to manually determine the performance of their campaigns and how they’re doing vis-a-vis their sales goals. Marketing automation software can do that for them. 

It can show them the key performance indicators (KPIs) of their campaigns— such as the open rate, the click-through rate, the bounce rate— and generate analytics for them in real-time instantly. This lets marketing teams, and the business in general, to make quick, strategic decisions to make the campaign more successful.

4. It boosted marketing teams’ well-being, as well as productivity

Doing boring tasks manually and repetitively throughout the year can get a little draining for marketing teams (well, any team, actually) and you can do away with this through automation.

In fact, globally, marketing and sales automation software was worth $6.81 billion in 2019, according to Fortune Business Insights. It’s also projected to grow $18.49 billion in 2027. What does this mean? It means companies are now seeing the importance of automation and how it can impact company productivity at the end of the day.

About 43% of marketers also reported that using automation improved their productivity, and others (41%) said it increased their ROI and improved the way they manage their campaigns (40%).

Now is the time to transform your marketing team

Don’t let your competition get the headstart. Transform your marketing team now with Saphyte’s Digital Ecosystem. Book a free demo here or get started here.

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Let your Work Work for you with Saphyte Workflows

3 min read

Picture this. You’re getting into the office with a very determined attitude to do well with your sales today. The moment you log on to your computer, a mountain load of manual tasks topples you down. Before you even realize it, you’ve wasted half a day’s worth of productive work just tackling manual tasks.

If you think that this is a rare case, you’re sadly mistaken. Did you know that employees spend 22% of their time on repetitive tasks? That’s almost half of their 8-hour work schedule.

The Real Cost of Manual Tasks

Manual tasks do not help you nor your business progress at your needed pace. It does the opposite. The actual price tag of manual tasks costs companies $5 trillion a year.

Upfront, you may see that manual tasks may be harmless. However, these repetitive, remedial tasks require your employees to log in and out of multiple systems or switch from one platform to another. These “extra steps” totally affect your employee’s overall performance.

If your employees are slacking in their numbers, it’s not the employee’s fault most of the time. Instead, it’s the system, or the lack thereof.

The Real Damage Brought by Manual Tasks

Reduced Productivity

IDC survey states that companies with 1,000 knowledgeable workers lose $10 million a year from inadequate productivity tools in search alone. From the same document of IDC, knowledge workers spend 40% of their time looking for and organizing information. Another survey by Cognizant says that employees spend 22% of their work hours trying to handle repetitive tasks.

Let’s sum it up – manual tasks affect your productivity right under your noses. 

Repetitive and manual tasks slow down your employee’s performance. Picture this, your salespeople or marketing employees have to copy data from one system and paste it into another, or they have to scour through your sheets like finding a lost treasure. Now, think of multiplying your repetitive activities by the number of times they do this in any given day or week, which can instantly pile up and eventually results in lots of wasted time.

Data entry errors

Contrary to popular belief, manual data entry is more prone to errors and can be costly in the long run. The more manual tasks you have, the more you need to reinvent your entire process.

Making mistakes is human and natural. In fact, out of every 100 steps, humans are likely to make ten errors, even when carrying out repetitive work. However, if it becomes a daily occurrence in your process, it might cost severe damages to your business. Manual repetition causes more errors, eventually leading to delays and unhappy customers. And we all don’t want unsatisfied customers.

Increased labor costs

Manual and paper-based processes can cost up to 20 times more than computer-assisted or electronic document processing.

Why? You have to consider resource training, payroll, facilities, equipment, and benefits before hiring an additional workforce. You’re essentially paying a lot for people to copy and paste data. According to a study, labor represents a median of 60% of invoice processing costs.

This number is not surprising, as rework and data re-entry caused by manual errors can slow your entire operation down, leading you to hire more people to keep your operations flowing.

Inconsistent workflows and lack of visibility

Every employee has the workflow that works for them. The real challenge is that reconciling these workflow variations across departments or inter-employee can be costly.

When your workflows are discrepant, there is no visibility of what is happening around your business and its entire operations—leading to unclear and incomplete understanding between your teams or departments.

Inconsistency decreases transparency and lack of accountability, and it would cost you significantly if you refuse to upgrade to automated means.

Lack of business elasticity and innovation

Manual tasks can slow you down if you’re trying to scale up at a rapid pace. Repetitive tasks rely on human workers to complete them. Thus, making scaling up during seasonal or peak times more challenging to manage from a resource and cost outlook.

You may lose growth opportunities due to a lack of trained staff or the inability to adapt to changing demands quickly, thus, rendering your business unable to innovate.

Eliminating the Cost of Manual Tasks with Saphyte’s Workflow

Saphyte, a homegrown digital ecosystem that caters to the MENA region, is designed and engineered to be highly scalable and flexible, adapting to the unique needs of its users as they grow. The system is built with functions and features that mitigate business risks and errors, lowers costs, and boosts employee productivity.

Saphyte is a cloud-based, centralized platform designed to support sales and marketing operations through automation and innovative tools. Through this leading-edge technology, businesses can now take a holistic approach to creative and proactive marketing and sales strategies to future-proof their business.

Saphyte’s ecosystem has one of the most innovative workflow automation features that you can use to automate some of your manual tasks. This workflow automation feature allows users to set up and automate their business processes by just dragging and dropping and connecting them to build automated processes.

Where to Apply Saphyte’s Workflow Automation?

You can use this feature for many things. Here are some of them.

Storing Contact from your Landing Pages

You won’t need to copy and paste crucial customer data and switch between platforms. All you need to do is set up your workflow process on the system, connect nodes, set conditions and triggers, and integrate them into your landing pages. Afterward, all you have to do is focus on your sales-generating efforts and talking with your customers.

Create Email Series with Drip Email Marketing

Sending more time on emails can cost you more than you think. Why not send that task to an automated series? With Saphyte’s Drip Email Marketing, you can do just that. All you have to do is set up your conditions and delay nodes, connect your requirements, and deploy.

This feature is perfect for your lead nurturing efforts, welcoming, onboarding, and abandoned shopping carts.

Key Takeaway

These are just some of the features you can use to unlock your employees’, and possibly your business’s, full potential. No matter how you carefully plan your business process or marketing campaigns, it’ll be disastrous when you do things manually.

Why not let your work work for you with Saphyte’s workflow automation feature? You can contact us to give you a free demo on how this feature can help you boost work and productivity without breaking a sweat or breaking the bank. Our digital ecosystem experts are ready to give you a hand.

Saphyte, bringing endless possibilities for businesses through smarter tools and solutions.

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