crm data

We’ve gone past making your business’ identities, and now is the season for building your brand’s success through customer experience analytics. These days analytics is integral to refining your customer experience and overall customer journey. 

For some time now, brands have focused on internal business functions like product design, supply chain, and customer service to drive new and better customer experiences. Some organizations focus more on their product and use customer feedback to generate value or develop loyalty products for better customer retention. We can all agree that these strategies are all good but can also be unsustainable in the long run. 

Analytics Bringing more than just Data on the Table

Customer experience isn’t just about function and form. Guessing what your customers want can be counter-productive and, at the same time, annoying. Businesses fail to understand that the root of customer experience understands how your customer can relate to your entire brand. To gain and leverage such insight, organizations must learn how to harness the power of customer data and analytics.

Customer experience analytics is discovering, collecting, analyzing essential customer data. This process produces actionable insights to derive better decisions and solutions to benefit your customers and business. These decisions, in turn, allow your business to run for a more tailored or hyper-personalized experience for the individual customer.

Analytics will always be an integral part of refining the customer experience moving forward. Research shows that 90% of business managers believe analytics can improve their sales performance. Another study shows that 62% of businesses believe that analytics can increase their sales by 20%. 

Competing in Data-Driven Economy – Not as simple as ABC

Organizations must acknowledge or eliminate guesswork to compete and win in a data-driven economy. Data is more than just mere numbers. With this current economic setup and competitive environment, businesses must have access. They must have the ability to act on customer data with speed, agility, intelligence, and accuracy. 

How Data and Analytics Helps Improve Customer Experience

You’ve heard of the phrase, “customers are the lifeblood of your business” a million times over, and you’re getting sick of hearing it. But, if you’re planning to leverage data and analytics, knowing your customers and keeping them engaged is the best thing you can do for your business. 

Yes, it’s exciting to find new technologies and strategies and harness them for your business’s advantage. However, forgetting the main objective of your business is to create relationships that add value to your company and bottom line. An intelligent customer experience (CX) and your customer lifetime value (CLV) strategies are the best way to go. So how can analytics create an impact on customer experience? 

Understand Customer Sentiments and Level with Customer Emotions

Emotions play an essential role in building relationships with customers and vis-a-vis. Marketers over the globe clearly understand the impact of emotions and feelings in the decision-making process. As mentioned in the previous lines of this article, competing in data driven-economy is not easy. Consumers face many marketing materials, from emails to social media platforms. Unsurprisingly, only a tiny amount of that gets through.                                                                                                                      

Learning how to act on collected and processed data is an essential skill that businesses should pick up. Despite the harsh competition, you’ll be at the most disadvantage without data analytics. Nowadays, using and processing big data to understand the customer better and insight into how they feel is critical to connecting with them emotionally and winning their loyalty. 

Businesses may source data from different methods or mediums. These methods may include formal surveys, call transcripts, social media comments, reviews, and any other form of exchange between a brand and a customer. In return, the collected and processed data allows businesses to analyze quantitative and qualitative feedback to improve customer services, whether by changing or using softer language, more emotionally established marketing campaigns, or a more hyper-personalized service.

Streamline Service and Save Time

Having long sales funnels is no fun for your employees and your customers. Organizations should do their best to streamline processes and save time whenever possible. 

Customers hate it when their calls are redirected frequently and still can’t seem to find a solution. In these cases, when your data is processed and analyzed, you can easily match sales reps to more appropriate roles or improve the efficiency of your entire team. Ensure that all customer information is in a single platform, like CRM software solutions, streamlining your business process and saving time is within reach. 

Analytics Help Improve Communications

Communication is not about the words you say but how you say them. Not communicating well with your customer is like playing minesweeper. That is why it is essential to gather much customer feedback and reviews as possible. 

In this case, you can use customer feedback and satisfaction scores to improve communications among employees and customers. Feedback and reviews allow your team to redirect their efforts and even tap on opportunities that have never been. Or even in situations where agents are not performing well because they spend too much time looking for peer support. 

Your team can avoid confusion and re-routing communications with the help of accurate and valuable data. When data analytics are put in place, your team knows where they stand with the customer. They can use better communication strategies to make service interactions more efficient when they have this knowledge.

Enhance targeted marketing practices

Big data is also paramount for implementing effective and targeted marketing strategies. Organizations need to pay attention to click-through rates of links communicated via marketing emails, text messages, and other channels. For example, it can reveal whether a marketing strategy results in actual sales. Furthermore, geolocation data may allow brands to better target customers near brick-and-mortar stores or during the in-store shopping experience.

Brands may use the information collected to share sales events and other news on discounts applied in-store. As brands collect various types of data on their customers, taking a thoughtful and customer-centric approach to interpreting data can result in better service practices and more substantial customer experiences.

Key Takeaway

Analytics is more than just a piece of processed numbers. Analytics has become their lifeline to stay competitive in a data-driven economy to some businesses. Trusting in guesswork no longer works in this present day and age. Companies need accurate data, precise analytics, and responsible actions to stay relevant and even gain an advantage in the market. 

In a customer-centric world, upping your customer data and analytics game is the best way to get ahead.

The pandemic has revealed vulnerabilities that business leaders had never identified before or processes they might have missed. However, the World has long moved past the shock and disruption of the COVID-19 pandemic. All thanks to business leaders rising to the challenge, with digital capacities playing a critical role in their business’s resilience. 

COVID-19 was only the latest in a series of episodes that demonstrated just how many risks and changes our society, leaders, and organizations must contend with within the present and the future. While leaders are not equipped to control the pace of change dictated by external events, they have the tools to develop their organizations’ capacity to operate through disruption effectively, defend against external threats, and take advantage of new opportunities. 

Digital-able enterprises are proving that it is possible to thrive amidst any disruption. A 2021 Deloitte Digital Transformation executive survey has shown that digitally matured companies are more resilient and better at navigating through rapid changes – which significantly affects their financial performance. [1]. In the survey, Deloitte found that digitally mature organizations are also much more likely to approach digital transformation strategically and place digital transformation at the center of their strategy. [2]

So, what is the secret of these organizations? Simple, keeping up with the digital transformation landscape and adapting to technologies aligned with their company’s goals and processes.

How will the Digital Transformation Landscape Look like in 2022? 

Across the globe, companies have been in a non-stop digital transformation since the start of 2020. Business processes were reconstructed, paper-dependency was halted, and employees promptly shifted to working from home. 2020 was a year of change; 2021 has been a year of implementation. Now, 2021 is ending, time to look forward to 2022. 

So how will the digital transformation look like in 2022? Saphyte has gathered some of the most prominent answers from experts to see the digital landscape next year, and we can say that it’s a mix of surprise and excitement. Here’s what we’ve discovered. 

The World will Continue to Shift to Digital Economy

With the mandated lockdowns, social distancing, and quarantines, businesses have to do contactless and social distancing transactions and interactions. Those who have adapted to digital transformation early now have a better position to weather the economic storm. 

By 2022, early digitization adapters should well be on their way. The survivors now have accumulated precious lessons in their belt. They are pulling aces like a pro. 

Data Consolidation is Key

For 2021, data is easily accessible, but it’s also increasingly chaotic. With so many various tools running across departments and teams, it’s no surprise that organizations and their teams are becoming overwhelmed with data. 

Experts are predicting that there’s no structure to the flow of data or one centralized data depository. Thus, teams are unable to see the complete picture. If this type of structure continues, this can lead to dangerous data silos that can poorly impact productivity, innovation, and accuracy. 

NCR Group Product Manager, Aaron Oplinger, recommends that organizations find a way to consolidate data in 2022 better. He believes that organizations instilling a single source of truth can work effectively and efficiently, ensuring clean and error-free data. 

Keeping Digital Front Doors Open

It’s 2022, and customers expect your business to be digital. At present, consumers run into concerns when trying to engage with your business online, and they’re likely to bolt and never return. During the pandemic, most consumers have swiftly adopted a digital-first lifestyle that requires companies to keep up.

Consumers are no longer willing to use paper processes, outdated communications, longer touchpoints, and complicated systems. What they want are: 

Paperless onboarding 

Rapid communication 

Online payments 

Digital bookings 

Single-channel interactions 

The only way to achieve a better customer experience is by adopting a digital strategy and prioritizing creating a digital front door for their business. This will allow enterprises to have more customers and plenty of upselling opportunities. 

Companies will have Massive Process Overhaul

Digital transformation cannot fix a broken process unless not addressed at its core.

If basic building blocks of your business’s system, process, or workflow are flawed in their foundation, digitizing or automating the process won’t help. This scenario has been a pretty constant issue coming off of 2020 because organizations had to deploy digital tools and solutions without much preparation rapidly – 2021 is no better. 

But for 2022, Geshri Gunasekera, VP of Education Cloud Industry Solutions at Salesforce, is now encouraging organizations to use 2022 as a gateway for reimagining how you get work done. To do this, companies have to overhaul, identify bleeding areas in their business, and change processes, if needed.  

Multi-Cloud or Connected Cloud Solutions

Cloud services are continuously booming, and the number of organizations that will adopt will only increase from here on. The increase of adapters could mean several things. One of them is that the cloud will undergo more rigorous scrutiny. Due to the scrutiny of the users, businesses will soon realize the limitation of either full public or full private cloud adoption.

As a result, businesses will realize that they don’t want to rely on a single cloud provider overly. Hence experts predict that there will be an increase in the number of users who will dive into multi-cloud. Businesses will run their company workloads in an environment consisting of a combination of public and private cloud. 

Conclusion

2022 is going to be an interesting and exciting year for business leaders and their teams. So how do you think the digital transformation landscape will affect your business next year? We would love to hear your ideas and personal predictions. 

Resources:

[1] https://www2.deloitte.com/us/en/insights/topics/digital-transformation/digital-acceleration-in-a-changing-world.html/#endnote-3

[2] https://www2.deloitte.com/content/dam/insights/articles/7199_Digital-maturity-study-2021/figures/7199_Figure1.jpg

Email marketing is a great way for manufacturing companies to convey the value of their products and services to prospective buyers. It can help them reach their target audience fast, show them available products and services, and encourage prospects to make their first purchases. But these can all get slow and dragging— especially if companies are unable to personalize their messages according to prospects’ manufacturing preferences.

So how do you guarantee that your prospects would read your emails? How do you turn your emails into lead generation machines? How do you launch a successful email campaign as a manufacturing company? Read on to find out how.

What you should know:

An email campaign (or an email marketing campaign) is a planned series of emails that is designed to increase sales. It is done by engaging audiences and turn them into customers over time.

Around 92% of manufacturing companies implement an email marketing strategy to generate leads, improve customer retention, and overall manage customer relationships.

Manufacturing companies often use tools such as CRMs and email marketing software to launch email campaigns.

What is an Email Campaign?

An email campaign (or an email marketing campaign) is a planned series of emails that is designed to generate interest, turn audiences into leads, and convert them into customers over time.

It is usually sent to multiple recipients at once, based on schedule (such as every Monday of the week) or set of conditions (such as when a prospect clicks on a Call-To-Action (CTA) button). Tools such as CRMs and marketing automation software enable businesses to launch campaigns with ease. These tools are designed to send emails to specific audiences (or segments) automatically, based on schedule or upon triggering certain conditions.

Overall, they help companies achieve their marketing objectives without the need to hire more manpower or exhaust more resources.

Role of Email in Manufacturing Industry

Having an email campaign isn’t new in the manufacturing industry. According to reports, around 92% of manufacturing companies implement an email marketing strategy. Often emails are sent via marketing automation tools or CRMs to help prospective customers research and accelerate the buying process.

In 2020, it was estimated that the manufacturing industry’s use of CRM was worth $3.31 billion globally. For the MENA region, it was worth $414 million in the same year. Most companies report using CRMs for their marketing and sales automation features, as well as for customer management, lead generation, and customer retention purposes.

How to Create an Email Campaign for Manufacturing

Launching an email campaign can be confusing and intimidating to beginners. But you can follow these six easy steps to launch your first campaign without breaking a sweat:

Identify your goal

Build your list from scratch

Determine the type of campaign you’re launching

Launch it

Measure results

Adjust accordingly

Let’s first start with the most important step— identifying your sales goal.

2. Identify your goal

Just like in any other campaign, the most important part of this strategy is identifying the reason why you’re doing it and what you want to achieve at the end of the campaign.

There are a number of goals a company may have— increasing monthly sales, improving the daily lead generation rate, enhancing sales conversion rates, or improving yearly customer retention rates, among others.

The goal that you will be setting from the start will determine what actions you will take afterward.

2. Build and segment your list

The next step, which is building and segmenting your list, will depend on your sales goal. But regardless of your goal, you must consider the following:

Importing a list of known contacts

Adding to your list newly generated leads

You can incentivize your existing customers to provide their contact information such as their email address. You can then import these email addresses into your CRM to build and segment your list. Segmentation can be done according to the stages of the pipeline such as new leads, warm leads, existing customers, or customers with repeat purchases, etc. Or you can segment customers according to their demographics such as their sex, age, or job titles. Again, the lists you’ll be creating along the way will be entirely dependent on your sales goal.

You can also set up your websites to pull information from visitors and migrate the information they’ve provided into your CRM so you can start sending them emails as part of your email campaign.

CRMs make it easy for companies to launch email campaigns and turn website visitors into long-term customers.

3. Determine the type of campaign you’re launching

Below is a list of campaigns that manufacturing companies commonly launch:

Newsletters

Marketing offers (Latest services, discounts, and special offers)

Announcements

Event invitations

Newsletters are emails that are regularly distributed to a wide audience. They are generally about one main topic of interest and may contain news and updates and anything useful for the reader. Manufacturing companies usually would like to keep in touch with their existing customers and use newsletters to maintain their business relations. This type of email campaign will keep the sender’s brand top of mind and drive customers back to the sender’s website.

Emails may also contain marketing offers such as the latest service options added by the company or discounts and other promotional offers that may benefit existing and new customers. Remember to always think from the perspective of your recipients— how will your email benefit them and what is its added value?

4. Launch it

After finalizing the design and content, there’s nothing left to do but to launch your first campaign. But before that, take note of the following:

Make sure your email is easy to read

Use images to boost engagement

Personalize your emails

Add easy-to-spot CTA buttons

Strategically schedule your emails

5. Measure results

Get any data as much as possible regarding the results of your campaign. Check out the following:

Open rates

Unique open rates

Click rates

Bounce rates

Abuse reports

Unsubscribes

6. Adjust accordingly

Based on the data gathered above, adjust your strategy accordingly. Did you send the email too soon? To the wrong person? Was the content irrelevant? Or just plainly bad? The numbers that you have gathered from measuring the results will tell a story— what types of emails to continue and what to avoid sending again to your target audience.

Send automated emails now

Level up as a manufacturing company and start generating leads for your business now through automated emails. Book a demo with our sales team now and see how our CRM can help you grow.

There has been an observed rise in the adoption of CRMs in the automotive industry. Many companies claim that the technology has helped them track leads smartly and provide them service based on car buying preference.

How is this technology is shaking one of the world’s biggest industries? What will a company miss out on if it refuses to adopt this technology? Read on to find out.

What is CRM?

Before anything else, let’s discuss what a CRM is and why it’s important for many businesses, regardless of the industry.

Customer Relationship Management (CRM) is, first of all, a business approach. It aims to establish profitable relationships over the long term by ensuring customer satisfaction right from the start of the buyer’s journey. So by ensuring that the company delivers excellent service when a lead is captured, the company is guaranteed to have a higher success in converting that lead into a customer.

But what is excellent service here? Most CRM approaches deal with customer data that refer to the customer’s identified and unidentified needs and preferences. So, here, it is important for the company to have a system that allows it to collect customer data. And by referring to the data, the company is able to deliver a personalized service that directly addresses the needs and preferences of the customer, providing impact and value to that customer.

In the end, this establishes customer loyalty. The customer is satisfied with the company’s service and is therefore highly likely to return and purchase from the company again. Moreover, the said customer may also refer the company to their friends or family, acting as the brand’s ambassador, albeit unofficially. Overall, this leads to an increase in sales in the company and helps it drive growth.

What is an automotive CRM?

Automotive CRMs are software designed for companies in the automotive industry to implement best practices in customer relationship management. This type of software has features and tools that are intended to help automotive companies to gain more sales and deliver faster and more personalized service to leads and customers.

The rate of adoption of CRM in the automotive industry has grown exponentially in the past few years. Companies claim that automotive CRMs have been crucial to their success. The technology has led them to create intelligent lead distribution systems that allow sales managers to cater to prospective customers based on their car buying needs and preferences. It also allowed them to implement targeted lead tracking and nurturing processes to assist customers in scheduling appointments and negotiating with them.

What is the role of CRM in the automobile industry?

CRMs improve automotive companies’ processes in the following:

Improving Customer Relationships

Driving Sales Growth

Providing Customer Support

Delivering Better Service

Providing Personalized Interaction

Analyzing Trends and Customer Feedback

Let’s discuss them below:

1.Improving Customer Relationships

CRMs, in general, are designed and developed to help companies improve their business relationships with customers. This happens first, by ensuring that the service delivered by the company to the customer is targetive and personalized, meaning that each content delivered to the prospective customer is not repetitive and relevant to their needs and preferences.

Second, through the use of tools and features of the CRM, such as automation, the service delivered is faster and smoother as well, compared to services without the technology. CRMs also eliminate or at least reduce the errors that are usually found in manual business processes. Third, automation reduces the workload of the sales team in a company, allowing them to focus on more important aspects of their relationships with prospects and customers that are yet to be automated.

In the end, when the service delivered is:

Personalized and relevant to the customer’s needs and preferences

Faster and smoother because of automation and human error is taken out of the equation

Improved because the sales team is empowered and more focused on the customer’s welfare because the manual, boring tasks are thrown out the window

Customers are more likely to end up satisfied with the company’s service, reducing customer churn out and improving customer loyalty.

2.Driving Sales Growth

It doesn’t take a genius to figure out that when a prospect is satisfied with the service they received right from the start of the buyer’s journey, they are more likely to make a purchase. When they are receiving the right service after they make their first purchase, they are more likely to purchase from the said company again. What’s more, they’re also more likely to advertise the company to friends and family, making it highly likely for them to buy from the said company. All of these drive sales to the company and increasing the overall sales output of the company.

In summary, CRMs are crucial in the following sales and marketing aspects:

• Sales Conversion (Converting Leads Into Customers)
• Repeat Purchases (Customers Buying Again After Their First Purchase)
• Word-of-Mouth Referrals (Customers Promoting Your Business to Friends and Family)

3.Providing Customer Support

When the company has all the necessary data and tools about a customer, they are highly likely to resolve issues and challenges that customers experience as they go through the buyer’s journey (or sales pipelines).

CRMs help companies systematically collect customer data and retrieve this data with ease. This empowers support teams to successfully engage prospects or customers and provide solutions.

4.Delivering Better Service

Having a proper data collection system allows companies to know more about their prospects and customers without repeating transactions. Right from the start, the customer’s essential information is gathered and the information is added to the customer’s records in the database. This can be enriched with the data gathered from the succeeding transactions with the customer.

All of this data will then be used to deliver a service that is straightforward— fixing the problems encountered by the customer immediately or delivering information that the customer needs, at the time— providing impact and meaningful engagement, and ultimately a better service compared to companies that don’t use this system.

5.Providing Personalized Interaction

With a CRM, companies can empower their sales reps to deliver a personalized interaction with customers as if the customer was talking to one salesperson every time they are interacting with the company. This provides the company better flexibility when it comes to customer engagement. And this also eliminates the need for companies to ask customers about their contact details every time they interact with the same customer.

6.Analyzing Trends and Customer Feedback

Customer feedback and behavior can mean a lot to companies. With a CRM, they can gather essential information easily. This information helps companies improve their services, match their services with prospects’ and customers’ styles and preferences, and analyze emerging trends to hijack opportunities.

CRMs can also help users generate insights automatically and display these insights on a dashboard so they can get a quick glimpse of the team or the company’s performance and adjust accordingly.

The modern business arena is a data-driven environment. The role of data has upgraded from being numbers to empowering business leaders in making decisions based on facts, trends and statistical numbers.

However, with so much information in the palm of our hands, business leaders must have the ability to sort through the noise, and get the accurate information needed to drive results so that they can make the best decisions about their business’ strategy and growth.

Importance of Data 

Data is at the core of nearly every business decision made. Human resources directors are gathering data from online resources to determine the best people to recruit and confirm details about them. Marketing departments are lasering in on market segmentation data to find consumers who are ready to buy, speeding up the sale-closing process whenever possible. Business executives must examine bigger trends in the market, such as changes in pricing of resources, shipping or manufacturing.

By using data effectively, a company is able to streamline the process of getting a product made and putting it in the hands of the customer. The costs savings from not doing shotgun advertising or paying too much for resources can have significantly affect a company’s bottom line profits. Looking at the data and incorporating it into the business strategy, is the role of the manager.

How Saphyte Makes Data Management Easier for You

Seamless Data Storage

Everything about your business starts and ends with data. Our CRM ecosystem has contact management tools that can provide a central, secure repository to store a large volume of customer data.

You can gather data from your landing pages on your website or connect the CRM to your social media platforms to obtain additional customer info. With Saphyte’s features like Sync, Saphyte Scan, and Form Builders, you can extract useful customer data from different sources, at the same time keep your data under one roof for easy data management.

From there, you can have access to relevant information that initiates the execution of other strategies.

Avoid Duplicate Efforts

One of the biggest benefits of a CRM software is its ability to detect any duplicates. So, you can be assured that there you’ll only have unique lead entries. The more unique your lead entries are the better way you can map your sales funnel and go through your campaigns seamlessly.

Improving your Lead Quality

61% of B2B marketers send all leads directly to the sales department. However, only 27% of those leads are qualified.

Most savvy digital marketing experts that focus on lead generation will make use of progressive profiling, marketing automation, and lead scoring to improve their data gathering and assessment efforts. With Saphyte you can effectively apply lead scores, organize your deals, create sales funnels, and improve data as you move further along the prospecting funnel.

Data Analysis on the Fly

Data shouldn’t be placed in a vacuum. Storing your data won’t be enough. Saphyte has Sales Intelligence tools that analyze data and generate insights.

With Saphyte’s customizable dashboard, you can have a summarized view on metrics that matters most to you, so you’re always on the loop. This feature can equip you with information that allows you to successfully implement your retention strategies.

Nurture Leads into Opportunities

Due to the lack of lead nurturing strategies, 79% of marketing leads are never converted into sales.

Once a lead is acquired, there are still plenty of additional steps that needs to be taken care of before handing them off to the sales team. Sales teams are often unsatisfied with receiving leads that are yet to be nurtured or assessed.

By Saphyte’s marketing automation designed and built within the system, you can assess, nurture, and segment your leads effectively and efficiently.

CONCLUSION

In order to drive your message across, you have to back it up with data and good content. What better way to build and nurture data than with a CRM that knows what you want?

Saphyte is more than just your contact management tool but can also be your marketing and sales partner.

Saphyte has affordable pay-as-you-go subscription plans and is a SaaS cloud-based CRM.  Furthermore, you won’t need to go to the onsite to access your CRM. All you need is your Saphyte account, a browser, and an Internet connection.

Each subscription plan includes a free demo and one-on-one product training. No set-up fees, no extra or hidden charges, no maintenance or upgrade fees, and a 24/7 expert local customer support availability for businesses in Dubai.

Start your marketing campaigns the right way. Start it with Saphyte today! Book a free demo or begin your free trial immediately.

The benefits of modern-day technology allow businesses to thrive despite the current circumstances they are facing. As the world continues its fight against the pandemic, businesses are adapting different strategies to make themselves relevant and stay on top of their game. 

Some reshaped their business model and processes just to have an online presence for their business. Some also struggled to cope with the current situation and were forced to close. For some lucky individuals, instead of being fired from their jobs, they were able to work remotely or work from the comfort of their homes.

According to statistics, having a team that works remotely led to less efficiency in terms of work productivity and an increase in repetitive tasks. This remains true, especially to those businesses that still use traditional methods like excel and spreadsheets in their business processes. Imagine having a team of workers scattered all across the globe – all with different responsibilities and departments. You need to have a robust system to maintain the smooth flow of your team’s activity.

That is why there is a rising need for business automation. Business automation will result in a significant increase in efficiency and productivity. It is essential in helping companies who seek to do more by doing less repetitive work. Automating your business will allow you to save a lot of time, increase overall productivity, and improve teamwork.

There are lots of different systems that offer great automation for your business, one of which is Saphyte. Saphyte is a cutting-edge system that will not just help your business growth, it also grows with you.

But what really makes Saphyte different from the other systems when it comes to business automation?

Adaptive Capability

Saphyte doesn’t have to change anything in your existing business model. Instead, it adapts to your business needs and enhances your business processes significantly. It will streamline all of your business activities and integrate them into one powerful platform.

The software has features that help you manage customer data, conduct marketing tactics and strategies, create team workflows, manage deals, and identify opportunities for further growth. In other words, Saphyte is an all-in-one system that is capable of automating your business without limits.

Saphyte’s adaptive capability allows you to add necessary modules, tools, or custom processes and can be tailored according to your business processes. It is built to make everything convenient for your business and teams. No matter where you and your teams are based, Saphyte makes your business flow smoothly and seamlessly.

Easier Digital Transformation

We know that Excel and spreadsheets are great tools and have helped many a business throughout the years. But if you want to undergo total digital transformation, it can be easily achieved with Saphyte.

Gone are the days when you need to manually input data and constantly inform your team of the changes that you have made. With Saphyte, you can close your deals faster and it can boost your sales in ways that you can’t achieve with traditional methods.

Saphyte efficiently manages all your data and business activities, whether it is customer’s data or your team’s activity. With Saphyte, you can digitally transform your business with ease.

Conclusion

All of these are some of the many wonders Saphyte can do to and for your business. The system is solely built to assist you in managing your business needs, easier and with purpose. Saphyte adapts and grows with your business. With that, your team can provision more focus on your clients and let Saphyte handle your business.

With the rising need for automation in businesses, Saphyte is the best partner for you.

Customer data has been branded as the most important data that needs to be handled with care and should always be secured. Thousands of customer data might not be easy and very frustrating if you do not know how to effectively manage it. 

If properly utilized and managed, customer data is vital for your business. It improves your processes, productivity, and your company’s services. Here are tips on how you can manage your customer data this 2020:

1. Never take security lightly.

A study conducted by the Ponemon Institute for IBM found out that the average cost of a data breach reached $3.86 million globally. That’s a lot and very damaging for the companies who have experienced data breaches. With this, you should take security measures seriously. You cannot risk your customers’ data along with the trust they have given you with it. Having a high-level security plan gives your customers the ease in giving out their information.

2. Clean and update your customer data.

When your customer’s information is outdated, it might affect your business’ processes and your relationship with your customers. Update or validate their information if they still have the same email address, contact numbers, and other necessary data. You can also delete and remove duplicates that are not important anymore. Through this, you can ensure high-quality data that will help you how to properly handle each customer and give them unique services.  

3. Invest in customer relationship management software.

Everyone is going in for a digital transformation and you should try to venture in it. In a CRM solution, you can store all your customer information in one place and every business dealings made with a customer are all tracked in such system. This way, all data are secured in one location and will help your business improve through customer insights from the data gathered. 

Want to know more? Contact Saphyte now.

Running a business is no easy task. You have to be always prepared for what is about to come and there will always be things that you are unprepared for. That is why you need to have complete control of your teams and members that comprise your organization. When we say “control”, it is not the kind of control where you have to micromanage each member’s task, but this control that we are referring to is a level of control where you can see how each member is contributing to the productivity of the organization.

A 360-degree view of your business is needed for you to be completely aware of the direction of your business. Without this, as a leader, it might be difficult for you to take charge and lead your team to success. This is even more crucial in a modern business environment. These days, technology drives organizations to success. They help businesses keep track of their progress and seamlessly collaborate to get projects done.

What is in a modern business environment?

The world of business is fiercely competitive and extremely unpredictable. Even with the millions of dollars spent on forecasting risks and mitigating their impact, some companies’ resources still dry up which forces them to go bankrupt. Others are fairly lucky. Some success stories seem impossible to be true, but they are. When one company goes up, others go down. No hard feelings. All of these are not considered uncommon in business. 

Modern businesses are characterized by their use of technology to improve their operations and profitability. For most modern businesses, efficiency is key. Without efficiency, costs could skyrocket.  This could hurt their prospects of gaining profit and achieving growth. 

Modern businesses are also not just concerned with using technology, it also has to consider using the best technology. As the needs of modern businesses evolve, tech companies evolve too. Hundreds of tech companies come and go, offering software or systems or platforms to address the needs of businesses. Some of them are great at what they are doing. Others just fail.

There are more things modern businesses have to factor in when making business decisions. They have to consider their customers’ needs as well. Because the business environment has continuously evolved over time, it is expected that customers’ needs and preferences will. These days, customers are all about speed and quality of service. Fail to do that and you may lose that customer forever.

These highlights the reason why it is imperative for businesses to be careful in choosing the best technology and shaping the best work practice. Because in the age of technology where everyone is almost interconnected, word spreads like wildfire. And a bad reputation could cost you your business.

How to get a 360-degree view of your business?

The success of big businesses in their respective industries can be attributed to a lot of factors. One of these factors is their ability to use technology to their advantage. Technological advancements often bring a lot of benefits to businesses. They speed up the production process, they enhance services rendered to clients (like improving accuracy and precision), and they also help cut costs for businesses due to the efficiency they provide.

One of the most relevant examples of these technological advancements is the creation of CRM software. CRM software helps you get a 360-degree view of your business. Using CRM software, sales teams can now quickly manage their customer information and make strategic business decisions based on the data they have collected and analyzed. CRM software allows businesses to instantly record, organize, and pull up customer information any time they want.

The trend of using the software has steadily increased over the years. Most big businesses became successful because of their ability to maintain and boost their sales– and this is largely due to their success in managing their sales pipeline. Sales pipelines traditionally are done manually. For example, a sales manager writes the pipeline on a whiteboard as a visual aid and sales reps manually categorize leads, prospects, and customers using pen and paper. This is no longer efficient. In fact, this has been considered as costly by huge businesses that often deal with thousands of leads, prospects, and customers.

Getting the Control You Need with CRM

CRM systems are often equipped with tools that help you monitor data and changes in information in real-time. Some systems even automatically analyze and display data for you. What is best with CRM systems is that you are guaranteed to have accurate data and information in a centralized platform where everyone with access can see. This enables seamless collaboration between teams while providing a 360-degree view to leaders.

CRM systems also have workflows that can be automated. There are two common workflows for CRM: Sales and Marketing. With these, you will be able to manage leads, make use of your email lists, and target your contact using the system.

Sales CRM can work as lead management software. It often has features that allow you to manage your leads and successfully convert them into paying customers. A sales CRM should allow you to visualize your sales pipeline, give you automatic updates about your sales funnel, how much success you are getting into converting them, pull up categorized email lists, send email using the platform, and give you an updated customer information (including notes on your previous transactions with customers) so you can personalize your services and upgrade your customer service.

How does this work? During the sales conversion cycle, customers look for certain things that could make or break your company. They might be looking for warm but precise customer service from your sales reps or they might be looking for detailed info about your product. These seemingly insignificant requirements may be the biggest factor for that target customer to become a full-blown paying customer. Your whole company should know about these requirements and because sales CRM is able to provide centralized information about a customer (which means that all your departments have access to this information), each department can personalize their service and make it tailor-fitted to the customer’s preferences.

For example, when an incoming lead is inputted into the CRM, all your sales agent needs to do is verify the lead’s information, ask the lead questions, and decide if the lead qualifies or not. If the lead qualifies, the sales agent can schedule an office visit or a demo using the CRM. After the demo, the sales agent then can send a quote (or an invoice) and make sure that it gets paid within several days.

The same is true for CRM marketing. The system is built to allow you to track the effectiveness of your promotional activities. Just add the data for the marketing activity category (like the marketing campaigns you have launched: ads, banners, blog posts, newsletters, among others) and the system will track the changes and interpret new data for you.

Conclusion

Gaining control over your business is crucial in its success. Being able to have control over its data, information, and whatever you know about your customers will enable you to direct your organization to have more sales, more customers, and more profit. And it does not take a genius to figure out that these are essential in growing your business.