Campaign Management CRM for Small Businesses

Published on November 5, 2020
3 min read
Icon Saphyte Team
3 min read

A small business is defined as a sole proprietorship, privately owned corporation, or partnership with fewer employees and less revenue compared to a regular-sized business. With a limited number of employees and a tight budget, small businesses need to have a reliable business solution that will both boost their marketing campaigns and sales cycle.

But tracking the progress of marketing campaigns may take a lot of time and effort without the help of campaign management software. Luckily, a Customer Relationship Management (CRM) system serves not just as a tool for managing customer’s data but also for managing campaigns.

This technology gives significant improvements in managing campaigns even across all of your sales channels. This means that, even if you have multiple platforms, you can easily manage all of your campaigns across all your platforms by only using a single system. And for a small business with a limited number of employees, this can boost their operations to greater levels.

And to get a better understanding of how this technology can help your business, here are the benefits of campaign management CRM for small businesses.

Improves Marketing Strategies

CRM systems are built to help businesses have easier processes in their day-to-day operations. It can easily streamline all corporate activities of a business and integrate them into its own platform. This will enable businesses of any type to use a single system in all of their operations. Thus, using a single system for your entire business will greatly enhance your efficiency and productivity.

This technology is capable of bringing you a more comprehensive view of customer data by tracking historical data across sales, support, and marketing teams. The aggregated data will then enable you to curate relevant and customized campaigns that will potentially bring higher ROI.

With this in mind, CRM systems will improve your marketing strategies and will pave the way for better implementation and success in reaching your target audience.

Marketing Automation

Marketing teams usually have a lot of things to do that may cause their productivity to be lower. They need to constantly create appealing campaigns, entertain customers, and sometimes do manual data entry. But with the help of Customer Relationship Management (CRM), these tasks will be easily automated. This means that your teams will have a lighter workload that will create an opportunity to be more effective.

CRM eliminates repetitive marketing tasks and enables teams to function with better focus – to increase sales and revenue. According to a recent statistic, there are about 50% of teams that significantly improved their productivity. And separate statistics state that CRM boosts productivity by 34%, forecast accuracy by 42%, and sales by 29%. This just proves that CRM brings many benefits to a business when implemented properly.

CRM systems like Saphyte enable you to set-up, build, and automate all of your processes, particularly in terms of marketing, to enable your teams to focus and convert potential customers to actual and paying customers. Yes, there are a lot of other CRMs that promise different functions and features to help your business achieve success. But what makes Saphyte CRM better in terms of providing a reliable and powerful business solution?

Introducing Saphyte CRM System

Saphyte is a cloud-based CRM that analyzes all customer interactions to help businesses connect to both their existing and potential customers. It manages all customer information such as basic contact information, messages, email, queries, and even phone calls to improve customer satisfaction. 

Aside from this, the system is equipped with a lot of different CRM tools designed to improve your sales process, marketing, contact management, customer support, and more. These tools are built within the system to enable small and growing businesses to experience convenience in their day to day processes.

Saphyte is also scalable, flexible, and can be customized according to your needs and existing business processes. This is great especially if you have additional modules, processes, custom reports, and more, that you want to add to the system.

Aside from this, Saphyte provides all-out support to all of its clients. It does not collect any set-up fees and does not have any hidden fees. Saphyte remains true to its word that it provides a powerful but affordable business solution and provides an expert-level team that will support your business all the way. All of these are for you to achieve your desired growth and success.

Saphyte for Campaign Management

As mentioned earlier, Saphyte’s goal is to provide convenience to businesses of all shapes and sizes, especially for growing businesses. With this, even if you have multiple sales channels, the system enables you to measure the effectiveness of your marketing campaigns directed at your target audience. This will enable you to create appropriate actions to maximize the reach and effectiveness of your campaigns.

The system also provides real-time and accurate statistics of all of your marketing campaigns from all of your different platforms. This will allow you to study your customer’s behavior towards your campaigns and will help you create even more effective campaigns in the future. This will also immediately prompt you of your customer’s activity such as the number of clicks, opened emails, inquiries, direct messages, and more. This tool brings great benefits for your marketing and sales team as it allows them to have a lighter workload.

Aside from this, Saphyte provides comprehensive and strategic approaches in your marketing strategies – especially in your email marketing. The system is built with top of the line email design templates, email tracking, bulk email sender across different channels, and more. This feature will enable your teams to follow-up on your prospects and leads in a timely manner.

All of these tools are made to help you manage your campaigns and your entire business processes.  So, no matter what the status of your business is, Saphyte can easily bring your business to greater levels. It is made to be the best and most affordable campaign management CRM for your business.

Take advantage of Saphyte and its powerful tools today. Our accommodating team of experts is readily available 24/7 to help you have and experience what Saphyte can bring to your business.

February 14, 2021