Integrate your Drip Email Marketing with Saphyte CRM

Published on November 12, 2020
4 min read
Marketing
Icon Saphyte Team
4 min read
Updated:

Email marketing is one of the core strategies in your lead generation efforts. The main goal of email marketing campaigns is to attract the right customers or subscribers. The ones who can commit to your call to action.

However, in the modern-day marketing landscape, your audience has complete power. So, sending emails to your subscribers about topics that do not interest them just won’t cut it.

In your attempt to strike a balance between list-building and keeping subscribers engaged is key to a sustainable and effective email marketing strategy. A perfect way to achieve this is through drip email marketing campaign efforts.

What is a Drip Email Campaign?

Email drip campaigns consist of a series of template marketing emails that work together to convince consumers to move toward a final conversion (buying) point.  They’re also known as automated email marketing campaigns, drip campaigns, and drip marketing campaigns.

They’re referred to as drip campaigns because they provide constant value to email subscribers by gradually “dripping” helpful information and updates on products or services, over time. These types of campaigns are fully automated with the use of email clients or a CRM software. To which emails are sent to your list based on detailed timelines, or user actions and inaction.

To simply put, drip campaigns are all about delivering the right information to subscribers at the right time to push them further down your funnel to ultimately convert them to paying customers.

What are the Advantages of Drip Email Marketing?

Due to the nature of the campaign where you send targeted, timely, and relevant content, drip campaigns easily outperform general sends. The open rates (number of times a subscriber opens the email) for drip emails are about 80% more than single sends (random email blasts), and the typical click-through rates are three times higher.

Drip email campaigns have plenty of benefits to offer if they are implemented properly. Dedication, time, and effort in the start can go a long way to achieve the best results you want. Here are some key advantages of integrating a drip strategy in your email marketing strategy today.

Precise segmentation leads to customer trust and revenue

Drip marketing can easily entice prospects, educate your leads, reward customers, and more. All within the one email campaign. Through pinpointing, segmenting, and then reaching out to your specific user groups, you are now able to reach the right people and at the right time.

Segmented drip email marketing can also help you build trust with your audience. Rather than blasting your whole email list with a similar campaign over again, you can divide subscribers into different funnels and approach them differently and more appropriately. Since the emails you’ve sent are more targeted and relevant to them, they feel more personalized.

This in due course leads to a smaller number of “unsubscribes,” a higher conversion rate, and they also increase sales. Several studies actually show that segmented drip emails can drive up to 18x more revenue for businesses.

More engagement with minimal effort

Part of the reason a drip campaign can generate more revenue than other email campaigns is that it supports boost content engagement. Drip emails can offer up to 119% increase in click rate. This is a huge number considering that drip campaigns only require minimal effort than many others.

First, proactively send relevant material to targeted prospects, you can mitigate the amount of legwork needed to capture their interests. Since the information is relevant to their interests or needs, you’re fundamentally shortening your sales cycle by moving your leads more quickly through the funnel.

A great drip email campaign can also help you identify and remove unresponsive site visitors. This can save you heaps of time or energy trying to make customer interaction and improving customer relations.

Second, drip emails operate mostly via automation so they don’t need constant attention. Although you still have to do some monitoring and testing, still your marketing team members won’t need to devote longer hours to create and send emails.

In fact, 20% more sales opportunities are expected when you pair your drip marketing campaigns with marketing automation. And with all the day-to-day demands from your team (phone calls, handling customer information, etc.), taking off something on their plate is more than welcome.

Continuous conversation to remain a top priority

Relevance and consistency results in customer satisfaction. With this type of strategy, not only that you can shorten your sales process, but you’re also encouraging customer loyalty.

Through an email marketing drip campaign, you’re creating an ongoing conversation between you and your subscribers. Thus, allowing you to build on the information and creating conversations in previous emails.

Not only does this keep your business at the top-of-mind of your consumers, but also helps you establish a trusting relationship. Through maintaining regular contact shows your recipients that you keep your promises and you can always deliver more.

How does a CRM solution fit into the equation?

There are plenty of software available in the market used for email marketing. Some of them are dedicated solely for the purpose of sending emails, and there are some that can help you manage customer information seamlessly. The most common platform marketing and sales professionals use are CRM tools.

A customer relationship management (CRM) platform can help you seamlessly segment, organize, and categorize your leads. Most CRM platforms available in the market has built in email automation features that can help you and your team execute your drip email strategies properly.

Why Choose Saphyte?  

Saphyte is a CRM platform that helps you streamline all of your corporate activities and integrate them into a single powerful platform. The main purpose of Saphyte is to make work and processes more simple and more effective.

Saphyte is built with sales and marketing tools designed to improve business efficiency and productivity. These tools help you manage vital customer data, conduct marketing tactics and strategies and identify opportunities for the long haul.

Here are some benefits that you can gain from using Saphyte for drip email marketing campaigns.

Lead Gathering Efficiency

Every marketing campaign starts with a solid customer database. Customer data do not grow on trees. You have to work hard in order to gather them. With Saphyte, you can easily do just that.

Saphyte’s platform is designed to help your marketing and sales team gather and nurture leads. You can gather your leads by integrating your social media platforms into Saphyte’s system. Any data made through your social media platforms are automatically sent to the CRM’s database.

You can also gather customer data is through the Form Builders tool. Create forms that you can use for your websites to capture leads in a whiff and without leaving the platform. You can use the form to capture the information you need from your prospects. The moment your form is filled up by site visitors, it’ll send data into the CRM system.

Furthermore, Saphyte has Sync. Sync is a plugin that you can install to your browser. This feature can make your contact information gathering from LinkedIn profiles more seamless and accurate. Through Sync, you can remove manual data entry efforts and make your data syncing and gathering more accurate and more productive.

Lastly, Saphyte’s mobile CRM app has a business scanner feature that can document, transfer, and store data to your CRM database in a breeze. By simply scan, you can store important contact information into the system without the hassle and without error. Thus, making your data migration quick, easy, and accurate.

Marketing Automation is Made Easy

With the demand for relevance and consistency common to the market, adding more manual work for your team doesn’t make actual sense. This is where automation comes in.

Saphyte is a CRM that aims to remove more of your manual tasks and transition them into automated tasks. With tools like Workflow, email template makers, email senders, and email trackers, you can easily implement your drip email campaign strategies.

Saphyte’s Workflow enables you to automate your whole email sending process and command the system to do the most of the legwork for you.

By simply dragging and dropping elements and connecting the nodes, your campaigns can now be seamless and be more efficient for you. All you have to do is set the conditions and the CRM can make it possible for you.

You can also create email templates for your campaigns within the system. After creating the template, you can incorporate them into the Workflow and wait for the result. You can easily track and monitor through the email tracking tool available within the system.

Conclusion

With the rise of modern marketing problems, it is best to have a tool that can help you make work efficient and effective. Choose Saphyte today.

Saphyte’s pay-as-you-go subscription plans fit your budget whether you’re a small business or an enterprise. The platform is also a SaaS cloud-based CRM. You don’t need to install the system on your local computer. All you need is a reliable Internet connection and a browser.

Saphyte’s subscription plans come with a free demo and one-to-one product training. Bid goodbye to set up fees, installation fees, maintenance fees. There are no hidden or extra charges, and 24/7 expert customer support availability. Team Saphyte also offers on-site customer support for local businesses in Dubai.

Let us help you implement your drip marketing campaigns with an effective CRM system. Contact us for a free demo or start your free trial period today.

February 15, 2021