What is a Newsletter and Why is it Important for Your Company

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2 min read

Updated: May 15th, 2023

A newsletter is a valuable marketing tool that helps you engage customers, provide value, and build loyalty. Find out more about newsletters and why it’s important to have one.

Emails remain an essential tool of communication between customers and businesses. To maintain relevance and keep on engaging customers, companies use email newsletters to reach out to customers and provide valuable marketing information to achieve a business objective.

According to surveys, 81% of B2B marketers use email newsletters to forward content for marketing purposes. They have also been observed to give high returns on investment (ROIs) on top of other benefits. What are these benefits and why should you consider having a newsletter? Read on to find out.

What is a Newsletter?

A newsletter is a form of communication used by organizations to share timely, relevant, and valuable information with their target audiences. They help you provide content or information needed by customers, promote sales offers, and drive traffic to your website to help customers learn more about your brand, products, and services.

Newsletters are also helpful tools that inform organizations more about their audience’s needs, preferences, and interests. With the data gathered from newsletters, organizations can learn more about their customers to improve the way they communicate with them and the overall customer experience.

Importance of a Newsletter

Newsletters have the following benefits for organizations that use them:

1. They help provide needed information to your customers

Customers have needs— that’s why they look for products and services from reliable brands to address those needs. With a newsletter, you can send crucial information to your target audience that helps inform them about your brand, its values, and the benefits of your products and services.

2. They boost sales for businesses

Newsletters can also remind your customers of promotional offers— which help convince them to take the opportunity to make a purchase for a discounted price or other incentives. This helps drive sales for businesses.

According to statistics, 49% of consumers prefer receiving promotional emails from their favorite brands.

3. They strengthen customer relationships

Brands that send newsletters that are timely and relevant to the needs of the target audience provide value, which helps strengthen customer relationships. With newsletters, customers will remain engaged and reminded of the brand’s value, strengthening existing relationships and converting loyal customers into becoming brand ambassadors. 

4. They help you establish credibility

Brands that send relevant information and those responsive to customer needs and interests give an impression that they’re reliable sources of information, which helps build trust and confidence in the brand among customers.

This established credibility makes it easy for potential customers to convert into becoming customers, and for existing customers to recommend the brand to their families and friends. 

5. They grow your database

The interaction between brands and customers through newsletters produces so much valuable data that can be used to make strategic business decisions across departments. 

This data can help brands gain a deeper insight into their customers’ behavior— for example, what customers really want, how they make purchases, and what they look for in brands.

6. They help establish brand awareness

The constant communication and engagement between brands and their customers through newsletters helps establish top-of-mind awareness among customers. This means that whenever customers have a need, they remember the brand the most over other competing brands. This awareness is a crucial factor in driving sales.

Send Newsletters Without Breaking a Sweat

Want to learn more about crafting newsletters, sending them to target audiences, and automating data collection without breaking a sweat? Book a FREE demo down below and see how Saphyte can upgrade your sales and marketing teams.