Published on July 21, 2020
2 min read
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2 min read

The current pandemic has created uncertainty amongst all walks of life. That is why it’s important for businesses to figure out how to protect and increase their revenues. And not just to contain or cut costs.

Indeed, the ability to grow will separate the cream of the crop when the global economy rebuilds, as it will in due course. However, just having the ability to bounce back is not enough. Businesses need a suitable tool to restructure and manage their companies, and hopefully, make it more resilient.

A customer relationship management (CRM) tool is one of the latest COVID restructuring management tools for your company. How? Here are some of the basic functions of a CRM that can prove that this platform is the new COVID restructuring management tool for you.

CRM Creates Smart Databases

One of the best ways to restructure your company is to focus on customer intimacy. This is the process of getting to know your customers, know what their preferences or interests are, and know what their buying patterns are.

For this purpose, you need to have a powerful platform to collect and store critical and essential customer data. Having piles of customer data on hand can give your sales team the ability to connect with your customers on a deeper level through their interaction history with the company and their past purchases.

With CRM, you can create smart databases that you can use to build customer intimacy and encourage repeat business.  

CRM Adjusts your Business’ Benchmarks

In connection to storing information and analyzing data, a CRM can help you adjust your business’ benchmarks. Like customer service and sales performance.

The right CRM can help your business in setting goals and measures the success of your campaigns. With the perfect data, you are able to see your standings, your campaign performance, and the success of the goals you’ve set out.

When you have the ability to adjust your business’ benchmarks, you can restructure your business, and make intelligent and data backed decisions. Hence, making your business and organization flexible and scalable.

CRM Creates Opportunities for your Sales and Marketing Teams

As a manager or owner, your job isn’t simply to bark orders at your employees that the company must focus on customer service. You also need to give them the right leverage for opportunities.

You have the responsibility to pave the way for employees to practice those ideals. This is where CRM comes into the picture.

The right CRM will provide your team with insight when it comes to customer information, deals, and pipelines. These three are the perfect leverage for your sales and marketing teams to create opportunities for customer intimacy, personalization, and excellent customer service.

The better customer service you give, the more valuable it’ll be for your business in the future.

CRM Streamlines Collaboration Within your Organization

The right CRM streamlines collaboration within your organization because the whole team sees a unified truth. When data is stored in one place, every team member that has access to it can use it for collaboration.

On another positive note, a CRM can keep track of changes within the data. Hence, reducing the tendency for redundancy, which your team will be grateful for. The fewer refined steps your team has to make during a sales process, the better.


If you want to start investing in the right restructuring management tool, start investing with the right CRM today. Start it with Saphyte.

Saphyte is a CRM platform that can support your sales, marketing, and customer service departments. We have the tools that can help you flawlessly manage your business as you restructure.

Saphyte can help you automate your tasks, create workflows that work around your processes, email templates that can help you with your campaigns, and more tools to come. Our platform has a pay-as-you-go monthly fee scheme that fits within your budget. No set-up fees, a free demo, and a 24/7 customer support readily available in every subscription plan. 

Make an investment with a reliable restructuring management tool like CRM software today. Start it by choosing Saphyte. Contact us for a free demo or start your free trial now.

July 21, 2020