5 WAYS TO BUILD YOUR PIPELINES SMARTLY

Saphyte Team

3 min read

Updated: February 11th, 2021

A sales pipeline is one of the most commonly used metrics, placed to monitor and check whether every prospective client actually leads to closed deals. Sales pipelines are often used by sales teams to study particular steps on how to move leads to transactions, and how to equate these with sales.

A pipeline is an effective tool in business and marketing that shouldn’t be ignored or taken for granted. Having an effective pipeline management strategy is essential to making your pipelines flow properly.

Why Sales Pipelines are Important

Sales pipelines, if built and planned thoroughly, are the most powerful tools for your sales people. Here are the reasons why sales pipelines are a top priority for your business this 2021.

1. Sales pipelines show the status and accounts of sales representatives.
2. Sales pipelines show the value and quantity of success in each stage of business dealings.
3. Sales pipelines make it easier for you to schedule follow-ups.
4. Sales pipelines allow the company to forecast the possible revenue.
5. Sales pipelines give you an opportunity to evaluate your sales action as a company.
6. Sales pipelines allow you to score your leads.
7. Sales pipelines give you benchmarks based on current trends that you can use for future projections.
8. Sales pipelines offer better opportunities to assign the leads and prospects to the right sales people within your company.
9. Sales pipelines help increase the productivity of your sales team.

How to Build your Pipelines Smartly

Building your pipeline is not a walk in the park. Here are some steps on how you can build your sales pipelines in the smartest and most effective way.

Step #1: Build a solid foundation with the 3 Ps.

In order to effectively sell your products or services, you will need a good base. To sell effectively, you must know the 3 P’s:

1.What is the product you’re trying to sell to your customers?

2. Who is the Person you’re trying to sell to?

3. What is the Pitch you’re trying to use to sell?

Step #2: Determine your sales pipeline stages.

You wouldn’t usually ask someone to marry you on the first date…

Yet companies make this mistake by bombarding fresh contacts with sales pitches during the first initial conversations. Similar to a relationship, your sales process must go through phases or stages, ending in a buying decision. To come up with these stages, think of the major indicators a prospect has to reach on their way to becoming a buying customer.

Step #3: Classify your prospects.

To increase your chances of sales conversions, it’s vital to segment your leads at the start of the pipeline. Selling to different people in one way won’t get you good results. This is why segmenting your prospects properly is important.

Here are four ways of grouping your prospects:

1. Demographics segmentation

2. Behavioural segmentation

3. Psychographic segmentation

4. Geographic segmentation

Step #4: Work out trigger behaviors.

The reason why businesses grow, is due to the fact that they generate a solid stream of sales opportunities.

A sales opportunity is a lead that’s been qualified by using a detailed set of criteria and is more likely to turn into a sale. Most teams try to gain sales by filling the pipeline with as many prospects as possible.

This can result in dull lead-to-customer conversion rates. Sales can only improve if you fill your pipeline with the right type of leads.

For each stage of your pipeline, spot the behaviors that move your lead to the next stage and eventually turn them into a sale. Once you’ve identified these behaviors that show the lead is interested or serious about your offer, link them to your revenue goals.

Step #5: Refine your sales process.

Once you’ve identified trigger behaviors, it’s time to create your sales process that brings in more sales than you’ve ever dreamed of.

How Saphyte can Help you Build Smart Pipelines

With Saphyte, you are not just getting the treatment of a CRM software, but also a powerful sales ally. Saphyte is built with features that can help you build sales pipelines that works, and adapts to your business and sales processes.

Here are some of Saphyte’s notable features that can help you build a solid and fluid sales pipeline.

Sales Pipeline

Saphyte’s sales pipeline allows you to set up the stages of your sales tailored to your business processes. You can track and monitor the progress of your deals throughout the simplified sales pipeline. You can also edit your sales pipelines on-the-fly without having to switch from one platform to another.

Sales Hierarchy

Organize your sales according to your personal preference. This feature is flexible enough that you can use it to categorize your deals according to industries, team hierarchy, timeline, milestones, and many more – of course, to suit your business process requirements.

Client Management Tools

Effectively and efficiently manage your contacts database through Saphyte’s Client Management tab. Within this tab, you can have access to tools you can use to automate your processes, organize your data, manage your tasks, generate your reports, and more valuable features.

Deals Management

Saphyte provides you with tools to help you manage your deals and prioritize them. You can easily know the hot deals in the dashboard which will help you close deals easier and maximize your revenue.

Conclusion

Building your sales pipeline is no walk in the park, but having a tool like Saphyte makes your processes streamlined and effective over the days to come. With price points that won’t burn a hole in your pockets and no extra fees, you’re in for the win.

Start building smarter pipelines today by booking a free demo with us or starting your free trial.