Boosting Customer Satisfaction through Live Chat Functionalities

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2 min read

Updated: July 13th, 2023

Chatting online with customers is becoming increasingly popular in the UAE. Businesses are now looking to leverage this technology to improve customer satisfaction.

With live chat functionalities, businesses can better engage customers by providing quick responses and resolving inquiries efficiently.

According to statistics, 52% of customers prefer businesses that provide live chat support, and 51% claim they are more likely to make a digital purchase from a brand that offers live chat.

How does live chat boost customer satisfaction and how can you have one? In this article, we’ll discuss the ways live chat enhances customer experiences and satisfaction and how you can get started. Let’s dive in.

How live chat enhances customer satisfaction

Live chat is a great way to boost customer experience because it offers a number of benefits, including:

• Instantaneousness: Live chat allows customers to get their questions answered immediately, without having to wait in line or send an email. This helps businesses a lot especially when it comes to adapting to current market trends, where customers are likely to be impatient and demand quick services.
  
• Personalization: Live chat also provides a more personal way to communicate with customers than other channels, such as email or phone calls. This is because customers can type their questions in their own words and get real-time responses from a live agent.
  
• Convenience: Live chat is a convenient way for customers to get help, as they can do it from anywhere in the world, at any time. This helps businesses engage and communicate with global audiences, who will only need the internet to use this feature.

Overall, when customers feel like they could get instant responses from the business for their inquiries, concerns, and feedback, they are likely to have a better experience.

An improved experience will make them feel like the brand they’re interacting with is reliable, thus increasing the chances of them making a purchase. All of this leads to better lead conversion.

How to start having live chat

To start having live chat on your website, there are a variety of tools you can use such as a CRM. CRMs like Saphyte offers a comprehensive solution for companies wanting to use this powerful tool. 

The Chat Integration feature enables users to integrate any of the four most popular chat apps – Jivochat and Tawk.to LiveChat and Chatra –into the CRM platform. This makes it easy for businesses to keep track of all their conversations with customers in one convenient place.

The live chat feature also provides businesses with valuable insights into the needs and preferences of their customers. This data can be used to create personalized campaigns tailored to individual customers, increasing their satisfaction levels and enhancing the overall customer experience.

Furthermore, Saphyte’s analytics tools help users track the success of their campaigns so they can identify areas for improvement and take action accordingly.

Integrate live chat into your online business now

At Saphyte, we are dedicated to providing our clients with the best solutions to help them succeed in the UAE market. To learn more about how you can leverage the power of live chat functionalities to increase your customer satisfaction rates, book a FREE demo from our experts below.