How to Effectively Use your Customer Data to Get Selling

Saphyte Team

3 min read

Updated: May 18th, 2022

Selling your products all over the web has become more intense. Gone are the days where you can just aggressively put out vibrant ads and just put content out there. Now, customers expect companies to be more “consumer-conscious” and personalize the services according to what they want or need.

According to a survey, 91% of consumers say they are more likely to shop with companies or brands that provide offers and relevant recommendations. Another survey stated that 84% of consumers say that when businesses treat them like a person, not a number, it’s easy to win them over.

How can you start selling effectively to your customers?

Selling to your customers is not like sucker-punching like a mad man to get them to buy your product or service. For your business to sell well, you need customer data – a hefty amount of customer data.

Customer data enhances your customer understanding, and 88% of marketers can agree to that statement. Marketers use 66% of marketing data to make better and targeted offers, messages, and content. A study conducted by Forbes has also proven that companies who adopt data-driven will more likely have an advantage over their competition, increase their profitability, and be six times more likely to be profitable year-over-year.

Customer data is the key that unlocks endless possibilities for your business. That is why you need all the help you can get, and you can get that through social and web forms.

Tap the Potential of Customer Data through Social and Web Forms

We are all too familiar with web forms as we encounter them daily – almost. We can see them in landing pages, retail or e-commerce sites, or even websites. To fully tap the potential of your customer data, you will need to employ the power of social and web forms for your data-gathering efforts.

Web forms, such as contact forms, shipping forms, surveys, registration forms, and quizzes, are used for several reasons: either complete an order, keep an eye on your customer’s personal information, or obtain lead information. Web forms can also help marketers and salespeople increase conversions by guiding potential customers through their lead flow process.

This process happens when a “lead” visits your site and submits their personal information in return for something – like products, services, or free trials. Once a lead fills out a web form, it’s then sent to your respective servers for processing.

Why you should Create Web and Social Forms

Web and social forms allow you to gather and manage information quickly and efficiently because they’re usually embedded in your website, making it easy for your leads to give out personal information.

Once they (your leads) complete a form on your website, their information is automatically stored until it’s ready for use. Web forms are essential tools for businesses as they are used to obtain the information they need to perform customer-centric sales or lead nurturing activities.

Benefits of Web and Social Forms

Web and social forms, the primary function is to capture information from your prospects, customers, suppliers, and partners. To explain how these forms work, here are some of the benefits you can take advantage of from this functionality in your everyday work.

Save money on digital integration costs and reduce manual work.

Initiate communication with visitors to your webpage.

Automate your lead nurturing activities.

Ensure data quality.

Send relevant and better-targeted communication – marketing and sales-wise.

Collect GDPR-related consents.

The Role of a Digital Ecosystem

A digital ecosystem is a dynamic, interconnected network that compels reliable communication among its customers and partners. An ecosystem consists of an adaptive, connected network of features that give a holistic approach to streamlining business processes and efficiently managing customer relationships.

One of the best features of a digital ecosystem is building lead generation tools like that of forms inside the application to tap into its potential. A digital ecosystem, like Saphyte, can undoubtedly transform your web and social form experience in three ways.

Create Forms even Without Prior Technical Knowledge

You don’t have to know HTML or CSS to design, create, and publish customized web forms with Saphyte. There are plenty of templates to go around. All you have to do is choose a template, edit-as-you-go, and integrate the forms to your marketing channel of choice.

Importing Data with Ease is an Added Bonus

Web forms created via Saphyte allow you to free up more time and make better sales opportunities. The system itself automates the importing of customer data from websites or your Facebook page straight to your database, thus, removing the need to re-type the information into the CRM system.

Crucial Information at your Fingertips

Since Saphyte is designed to help your business build solid and meaningful relationships with your prospects and customers. The web forms are hooked into the system and allow you quickly get hold of any visitor’s details, eventually allowing you to start responding to and nurturing your leads automatically!

Saphyte’s Features to Get Your Hands On

Saphyte, just like any other digital ecosystem, is built with sales and marketing tools to make your business more streamlined, effective, and efficient. Here are some of the features you can use for that very purpose.

Web and Facebook Forms

Automate some of your manual tasks and capture data that truly matters to your business and your sales team. You can now maximize your landing pages or Facebook account with this feature.

Saphyte forms allow you to acquire vital customer intelligence as easily as 1,2 and 3. Making your acquiring, organizing, updating, and tracking customer intelligence easy and breezy. When done the right way, the data from your web forms can serve as the bridge to building out relevant and robust customer profiles and make way for personalizing content.

Landing Page Builder

Landing pages are the most incredible lead generation machines for your business. You can create pages and seamlessly store data to the system without the extra legwork. With templates that fit like a glove and a cost-friendly solution, you can now maximize the power of your landing pages and make cost-efficient lead generation efforts.

Centralized Data for Better Segmentation and Organization

With Saphyte, the security, segmentation, and organization of your valuable customer data is a bonus. You can now avoid facing a faceless audience and build meaningful relationships with your potential customer through quality data.

Key Takeaway

Selling in the digital space might require much legwork, but with the help of an ecosystem like Saphyte, you can do so much more.