Reasons why you Need a Complete Sales Management CRM

Saphyte Team

3 min read

Updated: February 22nd, 2021

The year 2021 is going to be an exciting year for salespeople. With the expedited process caused by the recent global pandemic, sales teams and business owners are now left with little options and more pressure.

The pandemic not only altered the customer’s perception but also the pacing of sales processes. In order to keep up, you need to change your sales cycle, build your sales pipeline, enrich customer service, and enforce your product or service.

All of these are impossible to organize without the help of tools like that of a sales management software, or a customer relationship management (CRM) system.

We have seen the multiple benefits of a CRM software and probably reaped the benefits of the system. But, now more than ever, adapting to a CRM system is a necessity for businesses.

Here are the rising needs of the present and the need for a complete sales management CRM this 2021 is more important than ever.

Customer Intelligence is going to be a key player

The dynamics of customer relationships are moving fast. It ought to be expected that experiences will win out over transactions and customer satisfaction taking over experience.

CRM systems with flexible and scalable capabilities will help you meet customer-centric goals. With its greater precision on customer intelligence, sales reps can focus on customer needs, quantify customer behavior and predict that behavior. With helpful insights, you can gain probable tactics and strategies to your marketing and sales team and eventually deliver results.

Modern-day customers are essentially changing, and these changes go beyond simple demographics. There’s a change in how customers will be segmented to who and why they buy from one company or another, as well as when they buy. In order to harness useful customer information, you have to collect it, which is the basic function of a CRM.

The better your marketing data is, the better insights and customer-centric knowledge you’ll have. And the better knowledge you gain, the better decisions and the more effective your marketing tactic and strategy will be.

When your marketing strategies are built on a solid foundation of customer intelligence and insight, the improvement of your customer experiences will follow suit. Better customer experiences build trust, create loyalty, fuel repurchases, and lead to lifetime customer values.

Greater Segmentation for Greater Reach

No sane marketing or sales team member would want to engage with the wrong audience. With a great sales management system like Salesforce, Saphyte, and Hubspot, you can enable your sales team to have access to greater audience targeting and segmentation.

A strong CRM software helps your sales team know who is truly interested in the product or service, who is warm, and who is completely cold. This makes your entire sales process more streamlined for your team. Thus, saving them time and making more room in improving your bottom line.

With a CRM, you can break down sales data into detailed categories and criteria. This allows your sales and marketing team to run personalized customer campaigns designed for a particular audience. Knowing who you’re speaking to, consciously brings you to personalize and tailor your content marketing materials and your sales pitch.

Analytics and Actionable Insights through Big Data and AI

Leading global marketers reportedly are using CRM analytics software and Big Data to add accuracy to their marketing strategies by mining massive customer data sets they’ve accumulated.

This strategy is most effective in refining omnichannel and multichannel customer experiences – areas that are hard to orchestrate with the absence of customer insight from analytics. AI and Big Data links the gap between your customer expectations and your business’s marketing execution. This is done by pulling out CRM data that marketing teams can use for personalization.

With better analytics and actionable insights, you can make way for better customer experiences and more customer value.

CRM Encourages Customer Retention

One of the key benefits of a CRM software is customer satisfaction. However, this goes beyond just purely good service. Every business is striving to retain existing customers and attract newer ones. They constantly face the challenge of staying relevant — as customers’ preferences and needs change all the time.

Having a customer relationship management (CRM) technology that has agile tools interfaces that can be customized for each team member’s needs is no longer an option. Rather, it’s a necessity.

Cloud-based CRM platforms are one of the main catalysts that continue to drive the adoption of agile applications. The flexibility of customizing CRM applications matches how sales and marketing teams work, rather than the reverse. This can pave more way for streamlined processes and make way for more time spending on closing more deals or dealing with customers.

The more streamlined and shorter the customer journey is, the more your customers are encouraged to stay in business with you.

Greater and Faster Communication

The last thing your sales reps should do is keep your customer, potential or current, waiting. Having the ability to have access to replying to a query quickly can establish trust and enhance your customer support capabilities.

By using a CRM, your team members can enjoy greater and faster communication. As most CRM software, like Saphyte, offer a set of customizable, ready-to-use features.

Features and tools like email templates, proposals, live chat integration, email integrations, quotes, invoices, etc. Thus, allowing your team to save time and guarantees your customers a response the soonest possible.

How Saphyte CRM fits into the picture

Saphyte is a cloud-based CRM software locally developed in Dubai that supports small or medium businesses. This complete sales management software has gone through an evolution from being a two-dimensional CRM to a fully-fledged digital ecosystem. Thus, enabling businesses to future-proof and connect holistically and seamlessly with their customers.

With its scalable and flexible system that adapts to you and your business’s needs, Saphyte has evolved to accommodate the pandemic-induced changes. Committing to a full-scale online CRM for your business is a big step to take, financially and physically. That is why Saphyte comes in with subscription pricing points that can be a good fit for your business.

Saphyte has practical pay-as-you-go subscription plans and is a SaaS cloud-based CRM. Each subscription plan is inclusive of a free demo. No set-up fees, no extra or hidden charges, no maintenance fees, and a 24/7 expert local customer support availability for businesses in Dubai.

Getting your business up and running whilst getting ready for the future is a necessity. The time to invest in a complete sales management CRM platform is at hand. Chat with us on our social media pages, or visit our website to book a free demo, or start your 1-month free trial today.