The Future of Businesses: CRM and Sales Management

Saphyte Team

2 min read

Updated: March 15th, 2021

Businesses need to adapt to the changing technological environment so they can improve their work processes and lessen operational costs. What is CRM’s role in all this strategy?

The future of businesses lies in the development of technological solutions to improve their work operations to fast-track sales and marketing processes and drive business growth.

As the business environment change, more and more companies see the need to improve their operational efficiency so they can cut costs and improve their customers’ experience so they won’t lose to their competition.

What you should know:

• Sales management is one of the most important tasks of a business and with a CRM, you can improve your sales processes, enhance the experience of your customers, and secure repeat purchases from them in the future.
• CRMs’ sales management features such as sales pipelines, deal management, lead scoring, quotes management, and invoice management empowers sales teams to perform essential tasks with less energy, as CRMs fast-track the accomplishment of these tasks significantly.
• When choosing a CRM with sales management features, choose a CRM provider that helps you and your teams adapt to the software. Their implementation and consultation services will be crucial in adopting an effective CRM strategy moving forward.

What is a CRM and how can businesses perform sales management using this technology?

Imagine just sitting there and letting the software perform some of your daily tasks for you, like sending emails to clients, computing data to gain insights, generating reports, filling out lead and customer information for your customer engagement strategy, and the list goes on.

There are so many things that you can do with a CRM software and performing sales management Is one of them.

What is Sales Management?

Sales management is one of the most important tasks of a business. It is concerned with ensuring that customers purchase the products and services of a company, identifying current and potential issues that may come around, and ensuring that the activities of the company are aligned for it to meet its sales goals and derive profit from its activities.

CRMs allow businesses to perform sales management with the following features:

• Sales Pipeline – Sales pipelines are visual representations of your potential and existing sales. They help inform you right away of what actions to take based on the insights generated from your pipelines.

• Sales Hierarchy – The sales hierarchy function lets you categorize your deals according to sectors, team hierarchy, timeline, and milestones to match your business processes and suit your unique needs as a company.

• Deal Management – This function allows you to have better visibility of the movement of all your deals and determine your forecasted income right from the start.

• Lead Scoring – This function lets you determine the “worth” of your leads by assigning values based on multiple attributes, including how they have engaged with your website and brand. This allows you to channel your focus into engaging “hot leads” and avoid investing resources into leads that are not likely to convert.

• Quotes Management – With this function, you can generate error-free quotes and send them to clients by automatically filling out the right information in the right format and ensure that consistent pricing reflects your brand image as unified and reliable.

• Client Management – The client management function lets you store your contacts and manage all client-related information in one database that can be accessed anywhere by your teams as long as they have the correct credentials. With a CRM, you will be able to automate your processes, organize your data, manage your tasks, and generate your reports, among others to fast-track the process of acquiring new clients and increasing sales output.

• Invoice Management – With this useful function, you can customize your invoicing code, configure your invoice calculation, view your invoice history and add comments, download, print, associate invoices with your deals, email invoices to your clients, and more.

Why are all of these important?

Sales management requires you to perform multiple, varied tasks that aim to effectively engage your clients’ needs and preferences. When clients are satisfied with your services, it will increase the chances of them buying from you again. This is what we call “repeat purchase” and is essential in businesses’ survival.

Repeat purchases can consist of as much as 80% of a company’s sales, which is why its importance should be highlighted. 

Choose Saphyte

Saphyte lets you perform sales management tasks with all these features easily and efficiently. You don’t have to worry about the difficulty of adjusting to a new work process as Saphyte can adapt to your work processes well. The Saphyte team also provides free implementation and one-on-one consultation services to give you a smooth your onboarding experience.

Choose Saphyte now and experience the future of businesses. Contact our support team.