The Importance of After-Sales CRM

Saphyte Team

3 min read

Updated: October 5th, 2020

Having reliable products and services are the key to gaining customers. But to make them stay and loyal to your business, you will need to have an awesome after-sales service. Nowadays, customers do not only choose a certain company based on their products, but also on how well they take care of their customers.

According to Bain & Company, customers are more likely to buy from a competitor if they experienced a service-related problem; not the price or product-related. This shows that potential customers are also giving much importance to how well you treat them. They are looking for a superb customer experience that would complete and satisfy their expectations in your business.

Establishing a solid after-sales customer service doesn’t have to take a heavy toll on your workflow or processes. You can easily do this with the help of a Customer Relationship Management (CRM) solution. CRM’s main purpose is to help businesses connect to their customers. Big, medium, and small businesses learned the importance of after-sales CRM.

You too can apply this technology and discover the wonders that it gives in your business.

Integration

First and foremost, CRMs can generally integrate different and multiple platforms in their system. This integration will enable your sales and marketing teams to handle all of your channels using only a single software. There are a lot of other CRM platforms in the market, but let us take Saphyte CRM as an example.

Saphyte is a CRM that allows you to integrate a lot of different 3^rd party platforms that are necessary for your business. It can integrate your social media platforms so that you can easily monitor the progress of your social media campaigns. Aside from monitoring your campaigns, you can also do immediate customer service in your social media channels.

It also allows you to access and manage your different emails by integrating all of your email accounts into your CRM mailbox. Additionally, it enables you to send a single email to thousands of recipients across all of your integrated Email platforms.

With this, CRMs like Saphyte gives you the ability to execute better contact management by integrating all of your sales channels in its system. Whether it is your own website, social media channels, or email accounts, handling customers is easier with a CRM.

Client and Customer Relationship Builder

We know that building a proper client and customer relationship is what fuels the success of any business. With the help of cloud-based CRMs, building proper business relationships are easier than ever. This is because CRMs are a powerful centralized platform that stores all of your data in one place.

The CRM automatically records all customer interactions in all of your channels and stores them in one place. It records customer interaction details such as contact information, direct messages, queries, emails, and even phone calls. These data will help you properly tend and address your customer’s needs.

With easier access to all of your customer information, you will know what type of customers visit your business; what are their needs; what makes them choose your business over your competitors. Thus, CRM helps businesses build a proper business relationship by giving them the tools to properly manage their contacts.

Increases Customer Retention

Customer retention determines customer satisfaction in your business. It helps determine how effective your customer support is or how genuine your customer service team is. But with CRM’s powerful integration and huge data storage for proper contact management, a higher customer retention rate is achievable.

Customer Relationship Management systems help your team to focus more on your customers while it automates all of your other processes. This way, your teams will have a genuine service with your customers while they do their tasks effectively.

With the help of CRM, you will have the means to reach your customers even after they purchased your services or products. Thus, CRM helps execute genuine and faster service that helps improve customer loyalty and increases your customer retention rate.

Effective Sales Cycle

We know that CRM is great in addressing your after-sales needs. And this is proof that you can launch a more effective sales process when using a CRM system. While CRM helps in increasing effectiveness in terms of after-sales, it is worth noting that it can also automate all of your sales processes – which reduces the costs of operations.

The system will take care of your sales team’s repetitive tasks to let them focus on achieving success in closing deals. It automates a huge part of their tasks to help lessen their workload as they acquire more customers for your business. Thus, CRM is beneficial both for your business and your team.

CRM ultimately helps in acquiring new customers, giving them a fast and immediate service, and making them stay loyal to your business. So, it does not only help you close deals, but it also helps in having more customers.

Marketing Booster

CRM systems are also great in boosting and executing marketing strategies more effectively. Saphyte, for example, has CRM tools that automate marketing campaigns such as social media marketing, email marketing, and more.

CRM’s like Saphyte also manage all of your campaigns to fulfill successful selling and brand communication. It gives accurate analytics of your marketing efforts directed to your targeted customers. It also gives real-time statistics of the parameters that you set for your campaigns. Examples of these parameters are the number of website visitors, leads, deals, number of clicks, emails, and more.

Saphyte CRM also has a tool that consolidates all your products or services in one catalog. This way, you will have uniformed and more organized product information across all of your sales channels. This is great in setting customer’s expectations and in giving consistent and rich information about your products.

All of these tools are found in CRM’s like Saphyte. It helps your business achieve growth and success by boosting your marketing and by connecting your business closer to your customers.

Conclusion

A Customer Relationship Management system is important in helping you in your after-sales needs. While it addresses your after-sales needs, it also significantly improves your B2C relationship, customer retention rate, sales process, and marketing. Thus, CRM gives an overall solution to your business.

While there are lots of CRM software in the market, Saphyte CRM gives a one (1) month free-trial or a free product demo. This is because Saphyte is dedicated to helping businesses of all types and especially small businesses that are still tight on their budget.

With Saphyte, you will have a powerful CRM system that is way cheaper than other CRM platforms. Contact us today and our accommodating team will gladly tend to your queries. For your after-sales needs, partner with Saphyte CRM.