Effective Small Business Sales Tips

Saphyte Team

3 min read

Updated: September 29th, 2020

We are living in a new normal after the coronavirus pandemic plagued the world early this year. Many business people initially expected this year to be a year of growth. But unfortunately, the situation turned out to be the opposite.

According to a survey posted in PNAS in the US, 43% of small businesses had temporarily closed due to this pandemic. Most of their complaints revolve around issues on lower revenues and reduced demand for orders.

Fortunately, some businesses were able to rise above the circumstances. Most of them are recovering and adapting to this new normal by shifting online. In a newer survey done at the end of June, small businesses saying they were experiencing “large negative effects” from the pandemic were down to 38% from 51%.

In the past few months, small business owners began to recover with the help of technology and CRM.  In this article, let me share with you some effective small business tips to improve sales using CRM.

Online Platform Integration

Even without lockdowns, people around the world are still encouraged to stay in the comfort of their homes. And with the advancement of technology, most people access social media every day. The Internet and social media have become an important part of their daily lives. Thus, this means that there is a huge number of potential customers waiting for your sales team to contact them.

Using CRM tools, you can maximize your sales through the integration of your social media platforms. With this integration, you can easily track the progress of your social media campaigns and ads. Also, you will be able to respond immediately to customers who are interested in your products and services. This shortens and improves your sales cycle process significantly.

Furthermore, the CRM platform will allow you to access customer information and customer data easily. Why? Because it can integrate your different business emails from different platforms into a single system. This will help small businesses save more time in keeping track of their potential and existing clients.

Building Customer Relationship

One of the most important things a small business owner should know is building a customer relationship. In this world where competition is fierce, having loyal customers is a must. This can be done with good contact management and good customer interaction. Having Customer relationship management CRM will help small businesses in this aspect.

Contact management is made easy with CRM. This is because the system will gather all customers’ contact information, including emails and phone calls, into the system. This will allow your sales team to focus on more important sales processes. Such as, improving customer service, increasing good customer experience, and customer satisfaction.

CRM solutions can pave the way for increasing customer loyalty. In this digital age, it is very difficult to achieve customer loyalty using traditional methods. Imagine manually searching for all of your customer information one by one. This would take so much time and effort.

But with Saphyte CRM, your sales team has real-time access to information in a matter of seconds. Saphyte stores all data in one powerful location. So, your team will have a constant and uniform stream of data on the platform. This way, they can immediately respond to customer inquiries efficiently.

Team Organization System

The problem with small-scale businesses is that they have a limited number of employees but each is tasked with multiple roles and responsibilities. For example, your Sales manager could also be your Marketing manager at the same time. In this case, if your business doesn’t have an organized structure, it would be difficult for your employee to perform their tasks.

The benefits of having CRM solutions, like Saphyte, is that it streamlines your processes and automates repetitive tasks using the Workflows. So even with fewer employees, your business will be able to run smoothly.

Also, you can assign predefined roles in the system to effectively manage your team. This will give them access or restriction depending on what role you have assigned to them. In this way, they will be able to track their work easily without getting confused about what they need to do.

During this pandemic, some of your employees could be working remotely. You might worry about your employees’ teamwork. But with Saphyte, you and your team will be able to access logs and the media library in the system in real-time.

With this, small business owners can rest easy knowing that their business is running whenever and wherever they are.

Scalability and Flexibility

One of the amazing advantages of having a small scale business is its potential for growth. It has all the opportunities to improve and be more competitive in the market. They even have the chance to grow with their employees. For example, your team can dedicate time to improving their sales skills to increase your profitability.

Growing with your team allows you to have employees who are loyal to your company. These kinds of employees will be more dedicated to helping you and your business succeed. If you give importance to your employees the same way you give importance to your clients. They would surely and gladly journey with you to success.

Fortunately, Saphyte CRM is scalable and flexible to accommodate your business’ increasing needs. It can be customized and tailored according to your business processes. So, you can have additional tools, modules, etc., depending on your business’ growth.

Saphyte aims to adapt to you so that you can run your business smoothly as you continue to grow. Saphyte encourages your business to grow. And, this is why Saphyte is the best business CRM solution for you.

Conclusion

Some small business owners might think that it is too early for them to have the assistance of CRM solutions, like Saphyte. But in reality, CRM tools and platforms can greatly assist them in achieving their business goals. As early as now, it is best to organize and build good company systems because this would serve as a good foundation for your business’ future growth.

In this time of the pandemic, small businesses will be able to thrive during this crisis with the help of CRM. Especially since, Saphyte gives you quality services for a lower price. Having Saphyte as your CRM partner will surely allow you an easier life in handling business without eating much of your finances.

Our team is readily available to answer your questions 24/7. You can also avail of our one-month free trial and free demo without hidden charges. We are looking forward to working with you soon.