How Online Education Platforms Can Drive Growth Using CRM

Saphyte Team

3 min read

Updated: March 23rd, 2021

Online education platforms saw a boost in user registrations and sales during the pandemic when students have been driven to continue their education in the comfort of their homes. So the market has itself become competitive and companies venturing in this industry are faced with new challenges.

It can be difficult to manage new clients and ensure their needs are met. Companies also have to get more leads to ensure a steady stream of sales allowing for their business to survive. How does CRM come into play in all these?

Background about the online education industry

• The online education market is projected to reach a total market size of US$319.167 billion in 2025 globally.
• Examples of online education platforms are Udemy, Coursera, Lynda, Skillshare, and Udacity.
• Popular universities such as Stanford University and Harvard University have also opened up access to their education by making their courses available online. Courses such as computer science, engineering, mathematics, business, art, and personal development can be taken by students.
• Research suggests that the changes in how education is delivered during the pandemic are more likely to stay even after the crisis.

What is a CRM and what is its role in the online education industry?

A CRM is a type of software designed and developed for businesses to make it easier for them to register and manage information related to their clients. It also has some features that allow users to gather leads and engage them using email with the goal of converting them into customers. The email marketing strategy can also be employed to allow existing customers to upgrade their subscriptions, make other purchases, or encourage them to make referrals.

CRMs help users comb through thousands of customer data to smoothly implement strategies that drive growth.

How Can CRMs Help Online Education Platforms

CRMs are known to effectively increase the growth of businesses when used properly. Not only are they able to help businesses drive sales by improving the customer experience, but they also improve the experience of employees. With functions such as automation, users can fast-track sales and marketing tasks in a few clicks.

Below are ways CRMs help online education platforms:

• CRMs Help Online Education Companies Generate More Leads and Drive More Sales

With so many growth opportunities emerging during the pandemic, the market has become quite competitive. Online education platforms have to look for ways to capture potential customers in the market such as parents looking for education platforms to serve their children’s education needs.

CRMs can help with lead generation by allowing businesses to collect data about potential customers and engaged them using personalized services. Features such as landing pages being able to prompt website visitors to fill out a form so the company can contact them further allow the company to gather essential information from the potential customer without human intervention.

This eliminates the manual task of gathering information, allowing teams in companies to focus on tasks that are yet to be automated.

• CRMs Help Companies Manage Existing Clients to Ensure That the Customer Satisfaction is High

With the rise of user registration during the pandemic, online education platforms saw a new challenge— client management. Companies find difficulty in keeping records of their clients, especially when their numbers are steadily increasing. It can also be difficult to determine which client needs what.

To ensure that each client who recently registered experiences excellent and exceptional services, companies must go beyond using online spreadsheets to retrieve information about clients.

For speed, CRMs’ intuitive designs and features help users comb through thousands of customer information and pull them up smoothly, whenever needed.

• CRMs Help Companies Get a 360-degree View of Their Business

It’s easy to get lost in the process and overlook certain aspects of your business. But this can get risky and some opportunities for growth can be missed. That’s why it’s important for online education platforms to have a 360-degree view of their business and get access to sales and marketing data and insights instantly.

With CRMs, online education platforms get easy access to data and insights about their business performance using dashboards. Dashboards let them adjust their strategies whenever needed.

Dashboards can also be customized and personalized according to the user’s needs and preferences. A dashboard for sales, for example, can be made and another dashboard for marketing can be created so that any data related to sales and marketing will appear on these dashboards respectively.

• CRMs Can Help Companies Run Sales Strategies and Increase Sales With Minimal Effort

Ever received a promotional email that has led you to make a purchase online? Research shows that email marketing may help you generate $38 for every $1 spent, especially when you send personalized content.

With CRMs, email marketing tasks can be fully automated. This means that emails will be sent according to the company’s preferred time and target recipients automatically, without having to craft an email one by one for every lead and client.

How can you do this? Take a look at this video:

Check Out How You Can Drive Growth For Your Online Education Platform

Want to know more ways to get more clients and drive growth for your online education platform? Book a free demo here or get started here.