How to Enhance User Experience & Increase Conversions through CRM
2 min read
Post-Millennials Are Not The Next Millennials!
Saphyte Team 2 min read
Updated:
Post-millennials, commonly known as Generation Z, are those individuals born between 1997 and 2017, according to Pew Research Center. They are independent, confident, and self-earners. They also do not rely on their parents that much compared to the previous generations.
At an early age, gadgets were readily available to this generation. They are often provided with devices like a tablet or mobile phone for educational or entertainment purposes and are mostly dependent on the internet.
So how does Generation Z differ from the generation before them – the millennials?
1. They work for financial reasons; not for fulfillment.
Millennials often want gratification when doing their job. The driving force of post-millennials, on the other hand, is higher pay.
2. They have an entrepreneurial mindset.
They start young when it comes to business. Post-millennials go beyond the lemonade business model that millennials were accustomed to.
3. They are mostly disconnected.
Post-millennials often enjoy the company of their virtual friends. They rather have conversations online compared to millennials who prefer having friends in close proximity.
When it comes to work, post-millennials prefer to do their tasks individually rather than in teams. They want their employers to see their skills and prove to them that they have what it takes to go to the next level. Competition in the workplace is also natural for them. While millennials crave a work-life balance, post-millennials view career as one of the most important things in life.
CRM Use Among Post-Millennials
Post-millennials are born in an era where digitalization is the new normal and where the 4th industrialization is more evident. They are often found enhancing their skill set to keep up with the pace of technological development.
Since a CRM solution can improve work productivity and output, post-millennials often use Customer Relationship Management (CRM) platforms to boost their efficiency at work.
Using Saphyte as a Post-Millennial
Here are some of Saphyte’s features that are useful for post-millennials:
1. Dashboards
With Saphyte’s dashboards, you can see all your business data and analytics on one page. You can even customize it and place different categories (e.g. your sales, marketing campaigns, deals won and lost, etc.) on multiple dashboards.
Dashboards are also unique for every user. Access can be restricted and you can choose to share your dashboard or not. This provides room for friendly competition in the workplace since post-millennials tend to be competitive.
2. Mobile App
Saphyte has a mobile application ideal for post-millennials. Because this generation always works with a mobile device, a CRM platform that can be accessed on mobile is extremely necessary.
Post-millennials are always on the go. Saphyte’s mobile CRM app can come in handy in these situations.
3. Integrations
Saphyte provides a lot of options for third-party integration. Using this feature, external applications can be integrated and used to make your business processes faster and more seamless.
Post-millennials find this useful since it makes their work more efficient. By integrating third-party apps, they will no longer have to jump from one app to another just to finish a work process. This streamlines work operations, allowing post-millennials to provide more quality output.
Working From Home During the Pandemic
The pandemic has disrupted a lot of industries today. Social distancing has become the norm and working from home a necessity. Using Saphyte, let your teams do more in the comfort of their own homes – share your customized dashboards and keep them updated with various aspects of your business. Let them reach out to customers, generate leads, and even make personalized interactions with your clients all in one place. Explore the features of Saphyte and what it can do for you during the pandemic.