CRM Benefit: How CRM Can Help You Grow Your Business

Saphyte Team

4 min read

Updated: October 7th, 2020

There are many tools out there on the market that many companies are unfamiliar with. These tools can help businesses reduce the time, costs, and energy needed to run their operations. 

CRM is one of these tools that are growing in popularity. However, not many businesses are familiar with these tools. Most company owners have outdated knowledge of CRM and most are discouraged from using it because of its price.

This article will address this issue, in particular, to help you better understand why it is strategic to use a CRM software and how it can help your business grow.

What is a CRM

But first, what is a CRM? 

Customer Relationship Management (CRM) is a management approach that focuses on growing relationships with customers through constant communication and effective engagement. 

When a business focuses on making the relationship more meaningful, its customers are more likely to grow loyal to the business. Based on research, customers that are managed using CRM tools are more likely to choose the user’s business over other businesses.

Customer loyalty and retention have also been shown to comprise at least 80% of businesses’ sales revenue. This is why CRM as an approach is getting more popular in the business world lately.

An introduction to CRM tools

Because CRM focuses on managing customer relationships, CRM tools should be able to collect customer data and information and organize them effectively. CRM tools are expected to gather information from not just hundreds but thousands of customers.

Most companies use lead generation techniques to gather as many leads and potential customers as they want. They will then narrow them down based on a set of criteria and start cultivating the relationship with those who fit the company’s criteria. 

Some CRM tools are designed to allow users to perform lead scoring, or the process of marking sales leads according to their potential to become actual customers. Sales representatives can then proceed to engage these leads based on their scores.

CRM tools are responsible for gathering the necessary information to allow sales representatives to personalize the interaction. Some tools allow for note-taking, automated gathering of information through forms, or even automated email marketing. 

A company’s sales team can therefore perform a lot of sales tasks using the CRM with minimal effort because of its smart design.

Faster, smoother sales process

Using the CRM allows companies to effectively communicate with leads regardless of their numbers. They can send bulk emails that promote sale products using the CRM’s contact management system. This is a CRM benefit that not many technologies can provide.

When a recipient of the email responds, the company can decide to further engage with the lead based on the response. This customer interaction is crucial in closing the deal, thus a personalized interaction is needed at this stage.

During this stage, the business must be able to offer a product or service that the customer needs. And without the crucial customer information that the CRM gathered beforehand, it would be difficult for the business to meet the customer’s expectations. 

That is why CRM users must be skilled and experienced in using the CRM software to their advantage. Because a CRM loses its effectiveness when the user does not know how to use its tools and features.

How to use the CRM to grow your small business 

Here are the following steps to grow your business using your CRM:

1. Gather your leads

In this stage, it is important for you to have a lead generation strategy. Some companies leave forms on their websites for their visitors to fill out. This form collects the name, contact details, and other information the company deems relevant to the business. 

What the CRM does is collect all the information and organize it in the CRM for the sales rep to use. So here, the sales rep does not have to manually collect the information from the customer himself (which traditionally has been done through making phone calls). This step is eliminated, shortening the sales cycle, thus making the sales process faster.

2. Make use of marketing automation

A good CRM software should have a lot of tools that allow for automation options. With the CRM, emails can be scheduled and sent to target recipients automatically. A CRM solution like Saphyte allows users to schedule the automatic sending of emails to leads that qualify (using its lead scoring function).

Automation can also help you cut costs and improve productivity. Instead of manually sending emails to leads, CRMs eliminate the need to do this and help sales teams channel their energy on more important tasks. Automation thus reduces the need for more manpower and improves manpower productivity.

3. Manage your marketing campaigns

For the business to continuously establish its presence in multiple channels, it has to invest in launching a variety of marketing campaigns. Marketing campaigns tend to be costly, but they can also be rewarding.

That is why it is important for businesses to manage and monitor each campaign and make sure they are working as intended. A campaign can cost the business money and bring nothing in return. 

When choosing a CRM system, make sure that you get one that allows you to track and monitor your campaigns in real-time, using one centralized platform.

Introducing Saphyte

When choosing a CRM, choose Saphyte.

Saphyte is a centralized platform designed for customer relationship management (CRM). It is designed to improve the service quality of any business to increase sales conversion and customer retention.

Saphyte is dedicated to augmenting tasks related to sales, marketing, and administration. This cloud-based CRM has features and tools built to enhance coordination among teams, allowing teams to smoothly collaborate and perform tasks with the required synergy. It is also designed to upgrade the capacities of the sales and marketing teams. Its tools allow you to visualize the sales pipeline, systematically manage deals you have with clients, and capture relevant information related to your client. 

Saphyte enables you to track your emails – alerting you whenever your client opens your email, clicks on a link, or downloads an attachment you have sent. Saphyte also has a tool that allows users to forecast sales so managers can stay ahead of the competition. The system is also open to social media integration which improves companies’ marketing campaigns. 

Overall, Saphyte simplifies the processes involved in getting more leads, prospects, and customers. It seeks to reduce time, energy, and other resources needed to be used to get more sales, therefore increasing efficiency and profitability.

What does Saphyte do?

This CRM software was created to ensure that your business will achieve maximum efficiency while maintaining flexibility. With the system, you can streamline all your corporate activities and integrate all of them into one powerful centralized platform that can be made accessible to anyone in your company.

This enables seamless coordination between team leaders and members, and across departments– working together to bring in results that help the company grow.

Wrapping it up

CRMs have been proven to improve customer experiences and boost customer satisfaction. As consistently reiterated in this article, providing personalized service that directly addresses the customer’s needs improves customer retention and encourages repeat purchases. This will help increase your sales revenue, which helps your business grow overall.

To make it easy for you to adopt the technology, Saphyte waives all the set-up fees, implementation fees, and customer support fees for its new users. Upgrade your business and contact our support team now.