Email Marketing UAE | Integrating Email Marketing and CRM

Saphyte Team

4 min read

Updated: September 22nd, 2020

Marketing plays an essential role in your business. No matter the size of your business, reaching out to customers is always the first step. In order to achieve your business goals, you have to find effective ways to foster longer-lasting customer interactions.

In order to foster a great relationship with your customers, you also need proper tools to assist you. Tools that not only protects vital customer information, but can also help you shorten your sales process. With that, you might want to consider looking into CRM systems to help you with your marketing campaigns.

Why CRM solutions are good tools for your growing digital marketing needs?

Customer relationship management (CRM) tools can help you make your prospect outreach successful through personalized and timely emails. Your primary goal is to stay ahead of your competitors on the market. You can only do that if you can offer valuable products and services to your potential customer.

To successfully get your message across, you need to create personalized emails. You can only create emails when you have a solid contact information database. This is the basic function of CRM systems.

A CRM tool is more than just a contact management tool. Here are some advantages that you can benefit from a CRM tool.

Effective Segmenting

The best CRM email campaigns always begin with thorough segmentation in order to derive the desired results. The most crucial part of any marketing campaign is how you segment or categorize your contacts or prospects.

Before your sales reps go through phone calls, you need to capture your audience’s interest through marketing service. Create a spark, if you’d like. However, you can’t do that when your information is all over the place.

With a CRM, you can segment your contacts into categories. This will make it easier for you to identify your customers according to their interests and personal preferences.

Email Personalization

Personalizing your emails is a necessity in the modern marketing landscape. A CRM allows you to do basic personalization. Such as creating templates, and adding your prospect’s name in the email subject line as well as the opening line of the email.

With the segmentation and the customer data you’ve gathered using a CRM, you can target emails to their exact interests.

Notifications for More Useful Follow-up Emails

The art of follow-up emails is just that, an art. It’s more of having the right timing as it is about content. Having the ability to send your follow-ups at precisely the right time is like hitting a home run.

Getting notified that the email you’ve sent gets opened or that a link was clicked is a great ability to behold. And could also help you boost your click-through rates, open rates, conversions, and even ROI.

Improve Lead Nurturing

Everyone wants more nurtured leads, that can only happen if you have a steady flow of leads in which you can nurture. If you’re struggling with lead gen, having a CRM and email marketing software can be very suitable for your business.

Having reliable information about your leads allows you to figure out what are the priorities of lead’s. With that, you can start presenting appealing content, follow-up emails, and targeted messages dedicated for your leads.

With the use of a CRM software, your sales team can identify your leads’ pain points and then present your sale products as a solution. Only then can the lead nurturing process begin.

Why Saphyte is the best option for an Email Marketing CRM?

No two CRM’s are the same and not all CRM’s can scale with your business process. With Saphyte, you can enjoy enormous benefits as you go and close more deals in the future.

Saphyte helps you generate more leads

Saphyte is primarily built to help small businesses and medium enterprises generate more leads. Users can easily integrate their social media platforms into the system. The integrated social media platforms in return acts as a lead capturing tool for you.

The system detects any inquiries made through your social media platforms and the system will automatically store the information to the CRM’s data.

Another way a user can gather more data is through Saphyte’s Form Builder. Form Builder is a feature where users can create lead capturing forms for their websites. The form captures data filled up by a prospect. The moment the form detects an entry, it’ll automatically save into the system.

Saphyte can help you accelerate your productivity

Marketing automation is a necessity for businesses nowadays. Having to automate most of your repetitive marketing tasks can create a better shift and pace for your business.

Saphyte allows you to automate most of your manual processes. You can now start ditching manual lead scoring, making email templates from other software, individually sending email marketing materials, and so on.

With Saphyte, you can make personalized email templates, create form builders to capture leads, send out scheduled emails, create workflows that works around your system, and track emails. No more switching from one system to another, because you can find all of these features within Saphyte.

Automating your marketing processes also allows your marketing team to spend more time in creating better customer experience or something more productive. Remember, your sales reps should be interacting with clients, not spending more time redundant tasks.

Saphyte is built with Marketing Tools that Scales with you

When Saphyte talks about scalability and adaptability, we mean serious business. Saphyte is built to grow with any business’s unique process. Users can add modules, tools, and even customize their own processes. Users do not adapt to Saphyte, rather, the system adapts to their unique processes and needs.

The system is built with marketing service tools such as campaign management, social media integrations, email marketing, product catalog, email schedulers and senders, email templates, and email tracking.

The system is also primarily built to grow with your business. As your business grows and expands, so does Saphyte. The CRM is built to accommodate your growing database and processes in the present and also in the future.

Saphyte can assist you in making insightful decisions

Data-driven decisions are necessary to build better marketing strategies. However, this task can become impossible if your marketing team has unreliable source of data. Saphyte’s system is built with a Sales Forecasting and Sales Intelligence feature that can help your team derive data-driven decisions and help you re-adjust your marketing strategies for you.

Saphyte’s Sales Intelligence tool collates real time information regarding a client. The tool then processes this information and calculates said collated data into easy to read graphs. You can then use the results to come up with the best possible action to improve your sales and marketing strategies.

The Sales Forecasting tool creates an estimate on your future sales. This may take more time because you have to build your data source first. But as you feed the system with data consistently, the tool will create realistic forecasting insights to help you create intelligent business decisions.

Conclusive Thoughts

Finding the best system for email marketing UAE has to offer can be confusing. However, you might want to consider looking into Saphyte’s system by booking a free demo with us or you can start your free trial today.

No lock-in commitments, you can pay-as-you go. No set-up fees. No extra or hidden charges and a wonderful 24/7 customer support just for you.

Saphyte, creating wonderful business opportunities by adapting to you.