What to Look for in a CRM Software

Saphyte Team

3 min read

Updated: October 30th, 2020

Customer Relationship Management (CRM) systems have undergone massive evolution in a span of a few years. It started as a tool that helps established and small businesses connect to both existing customers and potential customers. Now, CRM solutions are equipped with important tools that help automate different corporate tasks.

With this evolution, this technology has now become an essential tool in helping businesses with their contact management, marketing campaigns execution, team management, social media platform integration, and increasing customer satisfaction. 

In line with this, CRM software providers are popping everywhere. They offer different features and functionalities that can take your business to a greater level. But to help you find the right software that fits your business needs, here is what to look for in a CRM software.

Huge Data Storage Capabilities

Businesses have a lot of different processes that require constant storing and accessing various important data. Luckily, cloud-based CRM enables you to store and access all of your important data anytime and anywhere. This is beneficial especially for businesses that need a large amount of data storing capabilities for their processes or those who need a database for all of their customer information.

According to Software Advice, about 75% of users said that their CRM system improved their access to customer data. This proves that aside from providing you a large data storing capability, CRM manages all of your data and provides a tool for seamless database organization. With this fact, you can avoid the risk of inconsistency in data and have a more powerful modern solution compared to traditional methods.

Sales Automation

Establishing your sales cycle can be difficult if you do not have the means to automate and streamline your sales process. But a reliable CRM system can help you can improve and establish a better sales process by building a sales pipeline, automating tasks, and having the ability to apply automatic lead scores.

Not only will you be able to establish and build your sales cycle, but your sales team will also have a significant increase in their productivity and efficiency. According to a recent study, CRM applications can increase the productivity of your sales teams by up to 34%. With this, you will have a more effective team that focuses on their jobs while the CRM system takes care of the other needed tasks.

This sales automation feature will allow you to clinch more deals and will lead to one result – an increase in sales. Thus, this is why CRMs are essential for businesses in all shapes and sizes. They make everything convenient, especially in achieving success and an increase in revenue.

So, in choosing a business solution, look for a reliable CRM system that can automate your sales.

Boosts Customer Service

As mentioned earlier, different CRM providers also have different features and functionalities. But all of them have a similar function that can greatly help in improving customer support and service. That is because CRM manages each and every existing or potential client who interacts with all of your platforms. It then collects all information related to a client such as basic contact information, queries, phone calls, and more to build profiles of everyone you interact with.

The system will also analyze customer behaviors so that you can identify the cause and effect of the customer life cycle in your business and help you address them accordingly. This function will enable your customer reps to execute immediate and proper action that can help improve customer loyalty and increases your customer retention rate. 

With all of these, your customers will experience faster and more appropriate assistance from your customer reps and will result in building a better reputation for your business. One that genuinely cares for the customers and not just in closing sales.

Integration Capabilities

It is given that CRM tools can elevate a lot of different business processes. But without the ability to integrate your different platforms into the system, it might not be worth the price. So, choose a CRM that will allow you to integrate your different email accounts, social media platforms, eCommerce stores, and even your own website.

It is necessary to have a system that has the ability to integrate your email accounts so that you will be able to execute your email marketing campaigns and respond to your recipients via email. Some CRM providers like Saphyte will also provide you strategic approaches in email marketing through the use of email design templates.

And with the current trend, people nowadays are using social media not just for entertainment but also for various transactions. That is why you need to maximize your sales by integrating your social media platforms into the system. This will enable you to drive and track your social media campaigns by only using the CRM.

By choosing a CRM with integration capabilities, you can easily accelerate your marketing strategies to the next level. That is why it is of the utmost importance that you will choose a Customer Relationship Management solution that has everything that you need.

Introducing Saphyte CRM Solution

Saphyte is a Customer Relationship Management software that streamlines all of your corporate activities to make everything convenient for your business. It has a lot of powerful sales and marketing tools designed to increase the efficiency of your business and the productivity of your teams.

Aside from that, all the previously mentioned functionalities of a CRM are also with Saphyte at an affordable price. And what’s best is that Saphyte is scalable and can easily adapt to all of your needs. The system can be tailored and customized according to your existing processes without compromise. So, you do not need to alter your processes but instead, the system will adapt to you while taking your business to greater heights.

With that said, Saphyte works best with growing businesses and has a proven reputation in helping businesses from different sectors achieve growth and build long-term customer relationships. And for better security, Saphyte has undergone a lot of different tests and fine-tuning for a lot of years to ensure that it is the best affordable CRM in the world.

So, in having a CRM system for your business, choose a reliable, powerful, and affordable CRM like Saphyte. This will not only elevate the competitiveness of your business in the market, it will also bring the best ROI in your business.