The Power of CX in Sales and How CRM Systems Help

Published on January 5, 2021
5 min read
Icon Saphyte Team
5 min read

A happy customer is more likely to become a loyal customer. Customers no longer cling to the idea of brands, rather, they’re more inclined to deal with businesses that made their experience and sales journey better. In fact, 86% of buyers will pay more for a great customer experience.

Other statistics mentioned that 73% of consumers say that a good experience is key in influencing their brand loyalties. That is why 84% of companies work hard to improve their customer experience and reported an increase in their revenue.

What is Customer Experience?

Customer experience consists of focusing on your relationship between your business and your customers. This includes every single interaction, no matter how brief and even if it doesn’t result in a closed deal or purchase. Customer experience also involves how a customer interacts with a business, at all touchpoints of the customer journey.

So, what is the power of CX in sales and why you should be paying attention now?

An amazing customer experience is vital to the continuous growth of any business. A positive customer experience encourages loyalty, helps you retain more customers, and boosts brand advocacy.

As of the present, customers have the power, not the company nor the sellers.

Customers have an excessive list of options to choose from at their fingertips. Plus, they have access to information necessary to educate themselves and make purchases on their own. This is why it’s so significant to provide an outstanding experience and make them want to remain doing business with you.

Customer experience can do so much more than bringing in customers and retaining them. Here’s why you should start paying attention to the power of CX in sales.

Customer experience brings customer satisfaction

Customer experience is crucial to surpassing your customers’ expectations. Brands and businesses have to be precise, reliable, and deliver the service they guaranteed. The opportunity depends on your capability to deliver what you promised or even surprise your customer with a bit more care and support.

The main goal of customer satisfaction is to create a consistent customer experience across all touchpoints to exceed your and your customers’ standards. By keeping an eye on the entire customer journey, you’re making sure that the promise of a positive experience is kept and that you’re offering a superior service.

Customer experience can turn new shoppers into loyal customers

Creating an experience really impresses purchasers and ensures that they will keep doing business with you in the future. A superior experience becomes a valued and unique asset for any type of business.

Acquiring a new customer costs 7 times more than maintaining an existing one. Investing in your existing customers will pay off, and it’s only a matter of time until you see positive results.

What if your customer is unhappy?

Ideally, every business would rather have exclusively positive feedback, but unfortunately, that’s a pretty unrealistic goal. Customer service is an important part of developing brand loyalty, and the way you respond to unhappy consumers will determine what they say about you afterward.

Customer experience brings customer advocates

Word of mouth is one of the most powerful tools a company can wish for today. The truth is, 84% of consumers do not trust adverts anymore. People are now seeking third-party validation when making an online purchase.

And that’s why customer advocacy is so important.

By focusing on creating amazing customer experiences and embodying the desire for your business to go above and beyond, you’re creating an advocate out of every consumer.

How CRM systems can help you empower your Customer Experience
CRM Systems allow you to Keep in Touch

A great customer experience is impossible without ongoing and meaningful communication. This is where a CRM system can be a great tool to help, as it is constantly used as a customer loyalty tool.

So, how can CRM tools make sure that your customers stay satisfied and loyal to your business?

The answer is simple: keeping in touch!

A CRM system contains a wide range of customer information and previous customer interaction activities. Whilst it is good that your existing customer and prospect can reach you out through social media, phone call, or email; it is still better to have a tool that can merge all your communication histories in one place.

You can use the customer data within the system to keep your existing customers up-to-date with company news, offers, sales campaigns, or other marketing initiatives. CRM platforms can also segment your customers and address your audience with a personalized message, instead of sending them a generic email blast.

Example of Saphyte’s Lead Management Feature

CRM helps you Listen to your Customers’ Needs

If you want to be clued-in on what’s hot and what’s not, you’d better jump on to the social listening trend hear what your customers have to say. Send them a survey through email marketing campaigns.

Use your surveys to ask them what they think of your offers, services, and ask their opinion on what you can do to make their business experience better. In this way, you can show your customer and prospect customer how much you care. The more you listen to your customers’ needs, the more you build meaningful and lasting customer engagement. This engagement in return can help you build loyalty and encourage brand referral.

How Saphyte CRM fits into the picture

Saphyte is a locally developed cloud-based CRM software in Dubai that supports businesses in streamlining all of their corporate activities, sales processes, support sales teams with cross-selling, and integrate them into a single platform. This contact management software is built with sales and marketing, sales pipelines, and lead management tools designed to improve your business’s efficiency and productivity.

Saphyte can help your business manage your customer data, store important contact information, nurture leads, conduct marketing tactics and strategies, and identify opportunities for the long haul. Here are some of the prominent features of Saphyte CRM to help you build an impeccable customer experience.

Seamless Data Storage Made Simple

Saphyte has made data storage and lead generation simpler and better for you. With tools like Sync and Saphyte Scan you are set for the better.

Sync allows you to pull out data from your prospect’s LinkedIn profiles and store them to the CRM. Install the plugin to your browser, go to your LinkedIn profile, search for your prospect’s profile, click on the Sync button, and let the tool capture and store the information for you.

While Scan is a feature for Saphyte CRM’s mobile app. All it takes are four steps. Log-in to your Saphyte mobile account, tap on Scan, get your prospect’s business card, and scan-and-store customer info to the system.

Both features allow you to make data collection with mitigated data entry errors. Thus, making data management easier for your marketing specialists and sales representatives.

Workflow Automation for your Marketing Automation needs

Marketing automation is expected to play a large role for businesses in 2021. With Saphyte, you can make your business smarter through Workflows.

Remove any repetitive admin tasks from your sales process by automating them with Workflows. Saphyte’s intelligent workflows allow you to set up, automate, and run your business processes on their own without too much effort.  Thus, freeing up some loads from your sales team’s plate and allocate more time in building and nurturing customer relations that lead to better customer experience.

To top it all up, Workflows is built with a user-friendly interface. All you have to do is drag and drop, click and connect the nodes and elements of your workflow sheet, and let the system build your process seamlessly.

Email Marketing Templates

With Saphyte, you have plenty of email marketing templates to choose from. Or you can make a template with the CRM and save them for your future email marketing campaigns.

This will save time, effort, and executing your email marketing plans. Also, you won’t have to spend more on hiring manpower, in-house designers, or outsourcing your design team. Hence, allowing you to allocate your budget on more important matters.

Saphyte’s System Email Templates

Landing Page Builder for Lead Generation Machines

Marketers all over the world have seen a 55% increase in their leads by using landing pages for their campaigns.

With Saphyte, you can build effective landing pages for your business, even if you have no previous technical experience. There are templates readily available at your fingertips. All you have to do is choose a template you like, edit and tailor the content according to your brand, drag-and-drop important elements, and push the landing page for “live.” Easy and quick.

Sales Pipelines

Saphyte sales pipeline allows you to set up the phases of your sales and personalize them according to your business processes. You can track and monitor the progress of your deals and customer journey throughout the simplified sales pipeline.

Sales pipelines can also be useful for your cross-selling and other sales campaign activities. Making sure that no hot leads are slipping through the cracks.

Subscription plans that Fit your Budget

Lastly, Saphyte has reasonable pay-as-you-go subscription plans and is a cloud-based CRM.  You don’t have to install the system on a PC. All you need is your Saphyte account, a browser, and a stable Internet connection.

Saphyte’s subscription plans are inclusive of a free demo. No set-up fees, no extra or hidden charges, no maintenance, and a 24/7 expert customer support availability for local businesses in Dubai.

Equip the power of CX in your sales this 2021 and let Saphyte CRM help you along the way. Book a free demo now or start your free trial today.

January 24, 2021