What is a Lead Generation Website and How to Build One
A lead generation website helps businesses offer more responsive services to customers through data. Find out what this type of website can do for your business.
Businesses often operate by trial and error. They offer products and services and monitor their performances— continue what works and stop what doesn’t. But this entire process of understanding customers and offering targeted, personalized services can be fast-tracked.
With data inputted by the customers themselves, companies can take out the guesswork to offer more responsive services. And they can do this using a lead generation website.
What is a lead generation website and how can you make one?
What is a lead generation website?
A lead generation website helps both customers and businesses in many ways. It helps businesses know more about their customers, which allows them to offer targeted and personalized products and services.
The website can prompt its visitors to fill out a form and the inputted information will be sent to the company database. The database will then be used to inform the company on how to serve the customer better. This may depend on the customer’s profile such as their demographics, company position, needs, interests, etc.
How to build a lead generation website
There are several ways to build a lead generation website. But we’ve found these steps to be easy and effective:
1. Understand your target audience
One of the most important steps when building a lead generation website is to understand who your target audience is and why you’re building it for them.
Knowing your audience’s needs and preferences ensures that your lead generation strategy works and that you can convert visitors into qualified leads with your website.
This means that you have to create your customer persona(s) and understand their pain points.
2. Create content that matches your target audience’s needs and preferences
The next step is to create content that responds to these persona and pain points. If possible, make it niche and industry-specific. Set up your website’s infrastructure and navigation to suit your target visitors.
3. Build your conversion points
Then set up the conversion paths based on your target visitors’ personas. It’s suggested to have three conversion paths: (1) visitor to lead, (2) filtering market-qualified leads (MQLs), and (3) selecting sales-qualified leads (SQLs).
These conversion points help you ensure that your website and landing pages are designed for their intended personas and are appropriate for the lead’s position in the sales funnel.
4. Gather information about your audience
Whatever stage they’re in, it’s important to gather more information about your audience as they go through the sales funnel. Start from general information first to avoid intimidating your customers. This can become more specific as they go along.
Form builders can be used to automate this task. Automation makes it easier for your sales and marketing teams, allowing them to focus on more important tasks.
5. Assess and evaluate
Just like any strategy, you need to assess and evaluate your performance. There’s no one-size-fits-all solution to every business challenge. What’s important is that you understand the unique requirements of your business and what works and what doesn’t.
Assessments and evaluations can be made easier with data, which is why platforms like Saphyte are being used by businesses nowadays.
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