Is a CRM Subscription Worth It?

Saphyte Team

4 min read

Updated: October 12th, 2020

Businesses of today are more reserved when it comes to subscribing to new technology or platforms. And there is a valid reason for them to be due to the abundant supply of management and marketing platforms. 

The business has become wary, thinking whether such technology can help improve and streamline their business process, at the same time grow with them. Whilst, considering platforms and options is a practical approach; it does not benefit your business if you stay wary and afraid.  

That is why you need to consider subscribing to CRM software.

Why a CRM subscription is worth it

Subscribing to a customer relationship management (CRM) system allows you to streamline your whole sales cycle and make effective email marketing campaigns to sell your products and services in a single platform. 

How? Through CRM data management. 

Customer data is a crucial ingredient to the success of your whole sales process. Having a messy database of crucial contact information and details could sabotage the whole process. That is why having a contact management tool like a CRM creates a difference.

However, finding a CRM solution that grows with you is a hard decision to make. Here are the reasons why you should subscribe to a cloud-based CRM for your business. 

CRM helps your team gain a better knowledge of your customers

Contact management is as simple as it is. By having all contact information of your existing and potential customers stored into one platform, the CRM becomes a significant communication tool for your team. 

It’s similar to having a cheat-sheet that offers you easy access to vital information. Thus, giving your marketing, sales team, and customer service a competitive advantage.

Not only are you giving them full access to their prospects’ full name, postal address, telephone number, email address, and other vital information, but you are also ensuring access to other critical business information such as their position in the company, relations to other contacts in your database, the language they speak, and even their birthdays.

Giving access to these types of information at their fingertips allows them to personalize customer interaction in a breeze.

CRM boosts your customer retention rates

A CRM system has a lot of “customer retention” benefits. From live chat and social media integrations, calendar and email synchronization, and email tracking – this platform can help you win your potential and existing customers over again. 

The tools and features of a CRM will help you keep your relations with your customers by reminding your team about appointments, or when to send follow-up emails, and even reach out to them.

But what makes the real trick here is that a contact management tool can also notify you to reach out to those in your database who have not been contacted in a while, and perhaps feel neglected. Hence, allowing more room for upselling and cross-selling and making sure that no customer data is left to waste.

CRM helps your team close more deals and increase sales

Most CRM tools have Client Management and Sales Management features to help you build accurate and reliable customer information. 

Your team can smoothly organize and classify information, manage their own tasks, schedule meetings and appointments, build a sales pipeline, check and reply to emails, and manage other companies and deals – without leaving the platform.

These tools are helpful in organizing, segmenting, and updating your data without having to switch from one platform to another. When your team has organized data, coupled with proper documentation, they are more equipped and prepared during customer interactions with your prospects and leads, and eventually seal more deals as they move along.

CRM helps your team stay productive

Productivity in quality and quantity is a dream come true for every business. This is where our need for productivity tools to help our business come into the picture. Productivity tools help you stay on top of your game. 

Hence, the need for task automation comes into play. Automation allows your team to spend more time on more meaningful tasks while minimizing the need to do repetitive and manual tasks. By doing so, you can change the way you do business and improve your process for the better.

Your CRM platform should have tools that automate most of your manual processes. From lead generation activities, workflow processes, or perhaps automated email replies. You can now start ditching those painful processes in your business and focus more on your customers. 

These tools can help you create personalized emails for your existing customers, send out scheduled emails, build web forms to capture your leads and store them into your customer database, create workflows that fit your sales and marketing process, and track emails you’ve sent to your clients. 

Having a semi-automated process allows your sales team to spend more time creating a better customer experience and focus more on your customers. 

CRM helps your team create data-driven decisions

If you want to build a better business, you need data-driven decisions. However, coming up with concrete decisions can be challenging if you rely on guesswork. Having a defective and decentralized source of data doesn’t help at all. 

Sure, saving information on separate Excel or Google sheets may work for your business for a while. But you have to contemplate that your business is meant to grow. Growth creates a bigger demand for better data and having a scattered spreadsheet and disorganized data just won’t do. 

Through this platform, you can reform and equip your business better for the future. Most CRM systems are built with Sales Forecasting and Sales Intelligence tools that can support you in making data-driven and insightful decisions for your business.

A Sales Intelligence tool gathers and organizes all information concerning your client. In return, the tool then processes the information, examines the collated data, and creates easy-to-understand visuals of the results. These visuals can help you create the best possible action in improving your sales and marketing strategies, and eventually mitigate further losses in the future. 

A Sales Forecasting tool helps your team create an almost accurate estimate of your future sales. This tool can take more time because you have to build accurate data first. Hence, all the more reason why you should subscribe to CRM at the earliest convenience. 

As you build your data further, the system can create realistic forecasting insights that can help you create intellectual decisions and mitigate losses in the future. The well-equipped you are, the better decisions you create. The better decisions you create, the faster you can improve your business’s performance. The faster you improve your business’s performance, the faster your business grows

Conclusion

So is a CRM subscription worth it? Yes. 

When looking for a CRM that suits your business and your budget, consider Saphyte as your choice. 

Saphyte is a CRM system that helps you streamline all of your corporate activities and integrate them into one powerful platform. Saphyte has sales and marketing tools designed to improve efficiency and productivity. The system helps you manage your customer data, conduct marketing tactics and strategies, and identify opportunities for the long haul.

Lastly, Saphyte is a SaaS web platform. You don’t need to install the system into your local computer. Thus, saving more money from investing in new storage equipment. All you need is a reliable Internet connection and a browser.

Furthermore, Saphyte has pay-as-you-go subscription plans. No lock-in period. Inclusive of a free demo and product training. No set-up fees, no extra or hidden charges, and a 24/7 expert customer support availability.

Whether you’re a small business or an enterprise, subscribing to the right platform is a great starting point. Fast-track your business process, improve your business’s performance, and make productive work more seamless, effective, and efficient with Saphyte. Contact us for a free demo. Or start your free trial period now.