Necessity and Survival: Why CRM Matters Most This 2020

Saphyte Team

3 min read

Updated: November 1st, 2020

Be it a big or small business, business relationships are essential to the survival of any organization/business. For big or small business owners, getting contact information and giving top-quality customer service can be challenging—  especially with the pandemic where physical customer interaction is limited and people turn to online transactions. Many businesses are also struggling to get connected with existing customers and obtaining new ones.

With the aid of technology and proper interventions like a Customer Relationship Management CRM system, managing many aspects of a business will be made easier— since CRMs aid in overseeing client data. It reinforces sales management, carries pragmatic insights, combines with social media, and promotes team communication. 

Thus, all these factors contribute to why CRM matters the most this 2020.

Improved and Efficient Customer Service

As mentioned above, business relationships help make a business. In order to maintain a strong foundation in that area, obtaining the client’s contact information and offering the best customer service is a must. 

Fortunately, CRM platforms and CRM tools have become useful in aiding you to carry out the best of your work processes. With the ongoing pandemic right now, a lot of competitors are doing their best to give the best customer service which is a key component in getting higher customer satisfaction and retention. Companies are also adjusting to what they call the new normal right now. 

CRM tools allow you to store information about your past, present, and future customers. And with that information, it enables you to manage everything in one place.  It also allows you to see how customers react in various situations. In turn, giving you a better perspective on keeping everything in check.

According to Software Advice (a company that provides credible advisory services), 74% of users said their CRM system gave them improved access to customer data. This just backs up the legitimacy of CRMs in enabling you and your company to give the best customer service which inevitably leads to more loyal customers. 

Superior Data Storage and Management

Since cloud-based CRM enables you to input and acquire information conveniently, anytime and anywhere, it gives you the opportunity to manage your data better.  Storing client information for all prospect customers and leads such as name, address, and emails will automatically be included in your CRM system. With this, contact management will be very efficient. 

With all the information cached in one space, it securely allows the team to have higher productivity due to data accessibility of needed information and also makes remote work more possible and convenient. Especially with this pandemic where most companies have opted to work remotely.

Trouble-free Sales Process

Customer Relationship Management systems are able to turn simple customer interactions from different channels like social media, emails, or even from the company’s website into crucial data for your business. With this feature, well-built sales processes can be initiated to increase probabilities in closing sales. 

With all those things being considered, responses, and feedback from potential or current clients can come from different channels. Various CRM software or applications allow you to automatically consolidate all these pieces of information into your sales process. It enables you to make a single sales pipeline that can be utilized in other sales channels as well. 

All these are really beneficial for the business, especially for the sales team. It is also effective in maintaining an organized and efficient sales cycle, wherein customer interaction can be monitored and stored easily.

Thought Digest

Customer Relation Management systems are highly effective in aiding small to big businesses to overlook all of their processes from the business process itself, to its different departments or teams, and also to customers. It is a vital and helpful tool in getting the wanted business growth and success. Using a CRM system, all the essential things needed to upgrade and raise the standing of your business are within your reach.

There are several reliable CRM systems on the internet but, just like a pair of shoes, one should look for the best fit in order to take you to your main destination which is success, growth, and sustainability. You might get tempted with affordable services but lacking in features, or a service that is out of your budget but is complete in terms of features. So, you should really do thorough research in order to find that perfect fit for your business. 

What is Saphyte Customer Relationship Management (CRM)?

With the Saphyte Customer Relationship Management (CRM) software that has the sole purpose of making everything fitting for your business. It is not just any type of CRM since it is both an effective and salient tool at a very attainable price. It is best suited for growing businesses like yours. It will definitely make running your own business as smooth sailing as possible since it is made to be simple-to-use.

It also has additional features added different from existing CRMS out in the market. It makes team management a lot easier. You’ll be able to greatly manage and create roles for your team and/or department which gives way to a smooth and efficient process, unlike traditional methods. 

This also gives you a chance to adjust and tailor your departments depending on the needed roles that you have in your company. With this, making marketing campaigns will be made a whole easier for you and your company. 

Almost everything is also automated in the system and an intelligent workflow (system) is also featured. Thus, the repetition of tasks is avoided. The integration of all information is also an additional feature. 

Data needed by another employee will be easier to retrieve since all data are found in one place. So, there will be less hassle of getting the needed data anytime and anywhere. This will help your employees become more efficient and productive.

With the current work from home or remote work set-up of businesses getting a customer relationship management system is a must. So, do not let this opportunity come to pass before you regret not getting a CRM solution like Saphyte. Because with Saphyte, you can easily unleash the full potential of your business.