CRM Benefit: How a CRM Software Can Help Your Business Grow

Saphyte Team

4 min read

Updated: November 8th, 2020

A lot of companies have been adopting CRM systems in their workspaces. This technology has been proven to help out in making work processes smoother and easier. It has also been creating a lot of efficiencies for many businesses, which allows them to gain more profit at the end of the business cycle.

Customer Relationship Management (CRM) is important to any business for so many reasons but it’s especially important when you’re talking about marketing and sales. So let’s talk about four reasons why:

Reason number one. A CRM helps with sales. Without good sales, marketing is never effective. This is why you need a good sales and marketing process, sales funnels, and other sales and marketing techniques which is optimized by a CRM, in a scalable way. 

A CRM helps you gather the information you need while following the necessary business process that you have observed to work in the past years, especially when it comes to driving the highest closing ratio. You wanna make sure all your sales people are following those processes and a CRM allows you to do that.

Reason number two. A CRM is important because it allows you to track the lifetime value of your customer. So if you see that customers are coming from X-Y-Z marketing sources, with a CRM you can track the lifetime value of that customer, how much revenue they have driven your business over time, and you can see the impact and the value that your marketing processes have provided. 

To put it simply, your potential customers that are coming from marketing channels such as Facebook may drive a particular value whereas leads coming from Google may drive the other value. That knowledge will help you optimize your marketing to invest more in what’s working and less in what’s not.

Reason number three. A CRM allows you to build in marketing automation via email and text message marketing. So you can set up automated drip campaigns via email to customers versus leads, different types of content. 

You can also set up the same thing with text messages. By allowing this sort of email automation you’re streamlining your business. You are doing more with less, which is driving more sales.

Reason number four. A CRM opens up new areas of improvement and opportunity for your business. You’ll get more sales ideas, you’ll get more product or service ideas, you’ll be able to optimize your marketing based on that data. 

Data is important, and a way of capturing that data in a streamlined way and using that data to improve your business moving forward is all possible with a CRM, especially if you use it correctly. That’s invaluable to you in the long run.

These four reasons helped give you a better insight into why a CRM is so important to your business from a marketing perspective. There are so many more reasons beyond this but hopefully, these high-level reasons help you see that.

How a CRM can help your business

In each organization, we always find enough to chart a customer service agent or an incredible salesperson. Maybe you are the type of entrepreneur that has a team with only high-performing people, but sometimes technology offers us a chance to have the ultimate ally on our team an unparalleled colleague that enables each and every person to be more productive. This teammate is called a CRM.

What is a CRM software solution? CRM stands for customer relationship management. It will help you increase yourselves by automating your marketing campaigns, improving your customer service and even your project management, while gathering all your data so you can get a global portrait of the situation. 

So, to put it simply, a CRM will help you with more things in your company that you would expect and become truly important in light of your organization. Whether you are a small or large enterprise, from sales to customer service, your CRM is there to help you to do more with less by automating some tasks, reduce the stress of client follow-up, and focusing all your actions.

You will make more time and gain more information to put winning marketing strategies in place due to your CRM. You will have a constant flow of clients to your door and you will be able to better nurture those relationships with them. 

It will also handle everything: register your clients, support you in the client acquisition, nurture your existing relationships with your clients, register the info in a database, and analyze customer data behaviors in real-time with the help of artificial intelligence.

The CRM will enable you to register your potential or actual clients (contact management) while adding some notes to ease your sales team’s life. You will have access to previous purchases’ insightful analysis and you will be able to better collaborate together as a team to close the maximum sales. 

In fact, a CRM simplifies your sales cycle by gathering everything under the same umbrella, and by compiling all your data and allowing you to work with your team on many proposals at the same time.

You can say goodbye to thousands of email chains or the horror of cold calls. A CRM will give you the needed tools to sell more without having to put in more effort. It goes without saying that data and statistics, research, and segmentation (and the gathering of business information to get the global picture) will be accessible in one click.

CRM tools will help you better build your marketing campaigns, improve your customer interaction, and free you from numerous restrictions that will prevent you from creating the magic of marketing. No more repetitive tasks as your campaigns can be automated and managed directly in your CRM.

Whatever the project size, the CRM is there to help you take action: discussing with your team members, dividing the tasks, planning the timelines, and doing a follow-up after all that. You will also avoid losing yourself on the road. 

Your communication will be more efficient and you will be able to automate some tasks and collaborate more often on multiple projects to offer the best from your team to your clients.

Saphyte: The CRM Software For Your Business

Saphyte has partnered with multiple local businesses to help them digitize their work environments in the new normal. These businesses are starting to use Saphyte, a cloud-based CRM solution developed by the company. 

The business software will help enable their sales and marketing teams to smartly manage lead and customer-related data. It will also help them collaborate seamlessly, even while working from home.

Saphyte is a scalable software and has been designed to respond to the changing needs of its users. It allows users to manage the data of its users’ current and potential customers. It also has features that are proven to improve existing business relationships, understand your customers more, retain customers, and drive sales growth in the long run. 

With an increasing need to work remotely nowadays, companies are challenged to maintain effective communication processes. This is why the Saphyte team has been continuously researching and developing features to keep its users updated with the new trends in workplaces and ultimately improve customer experiences.

The features will enable CRM users to do more and be more. Saphyte is designed to replace traditional, manual work processes with its intelligent workflow technology feature so that there’s less work for teams. 

Now, the users’ manual processes, such as asking leads and customers for information, sending mass emails for promotion, or performing lead scoring, can be implemented in just a few clicks. 

This is the power of automation. And with the time and energy saved and more efficiencies achieved, teams can redirect their efforts into strategizing how to close deals and engage their customers further. 

Do More, Be More

Push the limits of your business and do more and be more with Saphyte. With their pay-as-you-go pricing plan, it is easy now for you to try and adopt the technology.

Today, Saphyte waives all the set-up fees, implementation fees, and customer support fees for its new users. They also offer one-to-one support, teaching you the best practices to maximize the use of the CRM and enable you to gain more from it.

Contact our support team now for a free demo.