Boost your Email Campaigns without Breaking a Sweat

Saphyte Team

2 min read

Updated: May 17th, 2022

Picture this, you want to get your company out there. So, you start advertising your business through every marketing channel that you can think of. You start with your social media and start building your online presence.

It’s been a few weeks, and you’re well into the swing of building your presence, and now you’re ready to get the word out there and start marketing your product or service. With all the rage around email and the ROI it generates, you’ve started off by investing your efforts into creating email marketing materials.

But, no matter how hard you try, the numbers don’t seem to cut it. Or worse, everything seems to be heading south. Now, that would be a more frustrating problem, wouldn’t it?

How to remedy the problem

Email content. Response. Timing. These elements can make or break your email marketing campaign. Saphyte has seen how these aspects can directly impact the results of your whole campaign. With that, we have come up with a great feature to help you gain leverage and crunch up your email campaign numbers.

Saphyte would like to introduce: Drip Email Marketing.

What is the buzz with Saphyte’s latest feature?

Drip email campaigns aren’t a new tactic, but when used effectively, they will allow you to engage your prospects and customers better and more efficiently than ever before. Emails triggered based on a certain action have a better chance of getting a response, because they’re more likely to be relevant to your customer.

Drip email marketing is a feature where you can set up delay intervals between your emails for auto-responders and marketing emails. You can also seamlessly schedule your email campaigns, and set boundaries and responses within your email campaigns. This will make your campaigns more personal and non-invasive (two of the things that customers love).  The beauty of automating your business elements such as email, means less manual effort, but better results!

Still a little puzzled as to exactly how it works? Well, imagine this: It’s Friday night and you’re prepping for a festive night out with friends. As you’re preparing to head out, your mobile beeps. A little note from Netflix pops up on your phone with all the new film releases for the month. Suddenly cozying up on the sofa with popcorn and a good Netflix movie sounds like the best way to spend your weekend. But wait, it’s ironic that you’ve just recently cancelled your subscription… or is it? This is a prime example of drip marketing. The entire purpose of the email is triggered due to your action of cancelling your subscription. Now, Netflix is attempting to re-engage the conversation in hopes of winning you back as a customer, by highlighting content you’re missing out on. Pretty clever, right!

Curious to learn more about the feature?

What are the benefits of Drip Email Marketing?

An email drip campaign is perfect for the following reasons:

Building your list and turning subscribers into advocates through lead nurturing campaigns.

Giving your sign-up rate a considerable boost.

Lowering the risk of people unsubscribing.

Segmenting your audience into more targeted groups based on user actions.

Aside from the obvious increase of email engagement and open rates, drip campaigns are more than what just meets the eye.

One of the greatest benefits of drip email marketing is that you can re-engage inactive prospects and customers. As we all know high quality leads are hard to come by. With a drip campaign, you can re-engage, upsell or downsell your products and services without having to find more leads along the way.

Lastly, seamless customer journey without having to do things manually. With the ease of interaction paired with seamless experience, you’re unconsciously building better customer experiences. Remember, customers always choose businesses that give them better customer relationships.

Don’t know where to start? Let’s have a chat and we’ll show you how to begin.. And win!

We’re Here for You

Conclusion

Breaking into your prospect’s or lead’s impact shouldn’t require an exaggerated amount of effort. With Saphyte’s newest feature, you can create campaigns to educate and nurture, re-engage, and ultimately encourage more sales. Or transform your simple welcome email series to a complex post-purchase strategy.