What is a landing page?

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< 1 min read

A landing page is a site that a visitor gets redirected to upon clicking on a link, a search engine search result, a promotional email, or a PPC ad. Each site on your website, including your home page, is a potential landing page; and landing pages are designed to convert visitors into leads and ultimately, into paying customers.

To make it simple, this webpage that you are checking out to read this tutorial may be considered as a landing page, and if it convinces you of availing of a product or service, it may be considered as an effective landing page.

Note: The Landing Page feature is only accessible in the Enterprise plan.