Marketing Lists

Icon admin
< 1 min read

Marketing lists are records of contacts that have been enlisted or grouped together for easier reach. Engage and target specific groups of contacts based on different criteria and behavior by adding them to a subscription list. In Saphyte, there are two kinds of subscription lists:

Static Manually associate contacts to a subscription list based on the specific knowledge you have about the contact.
Dynamic Automatically group contacts into a segment using logical expressions.